Search Engines results click behavior and customer conversion rate

The search engine marketing customer conversion rate is affected by a number of factors.
Users click on the search engines results acts are many models, such as the combined number of
different search meanwhile hits Keywords natural search results and paid search engine advertising results.
Meanwhile search engine advertising results may also be displayed simultaneously injected sexual BANNER advertising influences.

Although users of the search engine results click behavior and the relationship between the customer conversion rate
can be very complicated. But be sure that the Web site search engine contains as many pages. and users to retrieve
as many keyword search results when there's information website, is the transformation of the customer base.
Particularly when natural search engine website in the search results good enough performance under Keywords advertising
as an effective supplement for access to as many users as possible attention is necessary.
New competitive network marketing management consulting experience, search engine marketing strategy should be natural
search and paid search engine advertising effective combinations.This experience has been confirmed by research company
specialized search engines.

U.S. search engine marketing firms 360i and SearchIgnite search behavior analysis company in the second quarter of 2006
following the 250,000 users and 50,000 search engine hits. To study the results users click on the Search Engines and
buy into the law, the study shows. Most online shoppers click search engine both natural search results,
click search engine advertising links.

The results show that the way some people hit when first clicking on paid search advertising is the first result
then transform Keywords restart the search, and then click rankings in the natural results of the same enterprise.
And therefore achieve buy into.

Clicking on the conversion of natural ranking, 12.6% of users are clicking on a natural outcome of the fee also
hits the same results There are fewer number of users who click first course, we pay through the purchase of the
final results hit.

Search Engine Marketers tend only to see the transformation that eventually brought hits.
But before users make the hits, he also implemented other relevant hits. It is this finally led to a
search and click purchasing.



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