/* */

Wednesday, November 29, 2006

Search Engine Positioning Made Easy

I've been testing an exciting new URL submission tool which is going to make my life - and yours - a whole lot easier.

URL submissions to search engines always seem to take far too long, no matter how organized you are.

If you're like me, you probably aren't keen to put your trust in some of the free online services which claim they'll submit your URL to thousands of sites.

After all, do they ever show you a report, or confirm that you have actually been added?

When it comes to URL submissions, it's the main search engines which I care about most. However, even submitting to just the top 10 is tiresome and time-consuming if you have many pages on your site or if your own several other sites.

Another problem is that search engines may penalize you if you use some URL submission software instead of actually visiting the search engines.

Solving all those problems in one mighty blow is the new Search Engine Blaster submission service.

Whether you have dozens of domains to administer, or just a few URL's to submit, Search Engine Blaster can handle all of your dirty work--automatically--unattended.

Better yet, search engines won't object to it, It's pre-programmed to automatically submit your web pages, in a responsible and effective manner. What's important here is that the software does NOT spam the search engines. It posts URLs in a responsible fashion, so the search engines won't see any objectionable behavior.

The worst part about most submission software is manually adding in the URL's of your web site. With Search Engine Blaster, it couldn't be easier. You just enter in your domain name, and their submit bot will visit your web site, and automatically load every page on your site into the submission queue--it's truly amazing to see. You can actually see it working, as all of your pages instantly show up in your submit list right in your browser!

I found it very simple to use. Since it is an online based service, there's no complicated software to learn and nothing to download. Once you tell it what to submit, it will automatically re-submit as often as you'de like. You don't even have to log in to do it--It's all on auto-pilot!

While it certainly submits to the top engines, It also submits to thousands of niche specific search engines, free for all sites, directories, and even classified ad sites, doing the work for you with pinpoint accuracy, as if you were doing it manually--even while you're on vacation!

There's another tool included with this service called the doorway page builder. Again, they made this one very easy to use. You type in some keywords and phrases about your web site, click on create, and the software will instantly generate up to 50 key word optimized doorway pages just for you (This allows search engines to list even more sites on your domain, as well as earning you a higher rank in the engines)It will even upload them directly to your website, and submit those new pages directly to the search engines as well.

All in all, I found this service to be first class. I've never seen anything else like it.

Their support staff was there when I needed them, and they have an extensive FAQ (frequently asked questions) database that I found very helpful. They truly seem to care about their customers.

Additionally, they offer a generous two-tier affiliate program, offering a 30% recurring commission on all of your sales, plus an ongoing 10% commission on anyone who signs up to be an affiliate using one of your links.

I predict this tool will be hugely popular in the coming months, and will soon become the "standard" in automated marketing. I love it!

Make YOUR life a whole lot easier. Take a closer look at Search Engine Blaster now.



http://searchengineblaster.com/cgi-bin/a/clickthru.cgi?id=admarket,Game online Tips

Adwords Google Secret – Make Income Very Easily With SEO

I am about to reveal a way to make a great monthly income without much more than 3-5 hours of work a week. You can easily boost your income faster than you could ever imagine by using my adwords Google secret and using SEO(search engine optimization).

This is what you do. You start using articles that are written by authors of free content sites, like my articles. They are all optimized to get a high ranking for a specific keyword on Google. This will allow the webpage we are going to build to get a high ranking as well. You will get hits this way.

All you do is use the article, without changing it and you must include the author bio box or you are not following the guidelines and you can get in a lot of trouble. Surround the article with Google adsense for content ads. You can use up to 3 blocks of ads per site.

This will give you a webpage that is optimized to get hits every day and when people visit the site they will click on your Google adsense ads and you make money. Some ads will even make you as much as $30 or more per click. You can easily build a nice monthly income with this method.

Now let’s throw in Google Adwords and make even more money. You can pick very cheap keywords on Google Adwords that will make you more money when people click on your ads. You need a keyword tool like good keywords and you will need to build large lists of hundreds of keywords that have something to do with the subject of the webpage.

Then, you can plug these keywords into your Google Adwords campaign with a maximum bid of $0.05. If they do not activate for that price they are a waste of time and you can delete them. The idea is to pay $0.05 for a click on your ad that will bring you a visitor that will click on your Google Adsense ads that will make you more that $0.05.

This is a very easy strategy to create a monthly income. Think about this way if each site you build makes you $25 a month then you can easily build a huge amount of money by putting up 20 sites a week. That would be $500 a month that you would be able to build every week. Plus it will continue to come in because your sites will be ranked on search engines.

I own GameFind.info,click here to read more...

Wednesday, October 25, 2006

Tips on Building a Search Engine Friendly Website

There is a ton of materials on the internet about how to bring web traffic to your site, but starting off with a good foundation make it all much easier. Lets say you want to open a portal for online casinos or sports betting sites. The first thing you need to do is to come up with a domain name. The Domain name is your URL or Universal Resource Locator. This is what people have to type in after http://www to get to your website. If you have a URL that is a popular phrase or grouping of words that are related to the topic of your site, you have a much better chance of it coming up high on a search. So if you are a gambling portal web site and your URL is onlinecasino.com you have a better chance of people finding it when looking for online casinos then if it were called bobscasinowebsite. The next thing is that the content of your site must be related to the purpose of your site. If your site is for the purpose of making money then you have something to sell. Maybe you are trying to bring business to a casino website then the content on your site should be about things relative to gambling. Put casino reviews, tips on different types of casino games and whatever else you think may be interesting to someone doing a search on casinos and gambling. Make sure your site is easy to navigate. If it is too hard to get around then even if it is top of a Google search no one will ever use it. Each page should cover one topic, and it should not be crowded with banners and advertisements. If on your site you have videos then keep them all together and break them into relative areas of interest. If you have some videos of people getting caught cheating in a casino create a section for casino related videos and put them all in that section, this will make it very simple to search thru all your content to find what it is your visitors are looking for. News relevant to your site is also a great way to bring in traffic. Many people nowadays get their news online and not just world news. Maybe someone wants to read about the gambling bill that was passed in congress recently to ban money transfers to and from online casinos, a great advantage to having news on your page is that if it is well written and the topic of the article is a hot topic other news sources like yahoo and Google may take your article and put a link to it from their site. This would give you thousands of hits, and that is the goal. The last tip I can give you for building a search engine friendly site is to make sure to add new content every day, it does not matter if this content is a how to article a news article, pictures or anything else but adding new content daily will increase your page rank and increase the chances of coming up when someone is doing a web search. If you incorporate all these tips when building your website I can guarantee it will make your job much easier, no one wants to build a site and then find out they need to star over from scratch, because ever day offline is potential money lost.

Yahoo and MSN have the punishment

In this article,we look at search engine used by Yahoo and MSN punishment and the network have on how to avoid these penalties,
or if the website be penalized,how to remove penalties.

  Yahoo search engine penalties

  Yahoo has many kinds of penalties,but their systems more advanced than Google unpredictable.Some punishment is fair,but many in the forum complained that they received from Yahoo's unfair punishment.I have personally experienced both.

  Yahoo has a very strict spam control department,So they have a lot of automatic application of penalties and many other manual punishment.

The major difference between Yahoo and Google is the punishment will be automatically removed from Google.Cancellation penalties in Yahoo is very difficult and can only be removed manually.Request by e-mail to Yahoo to remove penalties.

  The guidelines were prepared in the Yahoo website for the network, the following is considered Spam:

  1:The impact of search results accuracy or relevance of the website diversity

  2:Guide for the users of the web site to another web site

  3:Other website with a lot of content with the same website

  4:Countless non-members must virtual mainframe sites

  5:Many automatically generated pages or non value content for the website

  6:Using artificial means to improve one's website homepage search engine rankings

  7:Use hidden text

  8:End-users who offer different content to search engines and website

  9:Excessive cross-link to a website to enhance the surface popular sites

  10:Search engines are aimed at building sites

  11:Use the wrong competitors name

  12:The number of sites using the same content

  13:Activated a website used excessive window, interferes with the user's browsing

  14:Who did the website is deceptive,fraudulent or provide the users with little experience

  As a search engine optimization engineer,I encountered other Yahoo penalty :

  1:In a very short period of time a large number of exchange links

  2:To enhance the link popularity of other sites specially set up sites

  3:The number of domain names owned by a company and its promotion

  4:The re-use of 302 guided links to other sites

  5:From other sites to link to your site is linked cgi script.Yahoo search engine robots to deceive you with a double as the station

  6:Scraper sites used for a similar anchor text,the position is too high density,this is the engine sites title

  MSN search engine penalties

  MSN search engine in all of the minimum penalty.Now they just check the most basic spam filters,so that they at least punishment,So has the most spam.

  MSN was declared persona non grata following :

  The following entries and technology is not suitable for use as an index:

  1:The adoption of such items or technologies that may affect your site's ranking in MSN Search.The sites then you may be deleted from the MSN search index

  2:The contnet of website is not related to the words, trying to increase a website for a keyword density.This includes packing users do not want to see the label ALT

  3:The use of hidden text or links.You should use only text and links users can see

  4:Using technology to artificially increase the number of links to your Web site as a link, such as factories link

  Conclusion

  To ensure good results and rankings of your site is relatively stable,error estimate and ASM for Mortar Finite brick and you can consider the analogy.Treat you like a store sites,the study of its mode of operation,continue to build.That is,your site does not use any illegal acts.Along with the deepening of your website,if imaginary,"Sergey Brin," I see the site, He will be recognized this?This can help you build and maintain a successful Web sites.

SEO Tips - Title Tag Tips

Today’s visibility tip is all about your title tags.

Video Transcript: In terms of visibility, the title tag is one of the most important components of your web page. Yet, for whatever reason, I see sites every day that don’t take advantage of it. Too often I see sites with a title tag of just their site name or company - on every page of their site - or, even worse, a long, jumbled string of keywords. That’s not going to accomplish much beyond making your site look spammy and cheap.

In terms of search engine optimization, the title tag is one of the most important aspects of your HTML page insofar as helping search spiders understand what your page is about.

Beyond crawlers and spiders though, the title tag is also extremely important to the users of your site. That’s because the title tag is the text that will be displayed at the top of the browser window. it will also be the text displayed in the navigation tabs if you are using a browser that supports tabs like firefox. Either way, it’s an easy way you can help people navigate your site.

One of the most common mistakes concerning title tags is just having one title for every page on your site. Every page on your site has a different focus or theme.. As such, you should have different tile tags for every one of these pages. Search engine spiders are coming to your site every day (hopefully) and their job is to figure out what your pages are about. If every page on your site is titled with just your business or domain name, you aren’t really telling them too much they don’t already know.

Think about it this way, search engine results don’t point at sites as much as they do pages within a site. As such, it’s a lot more effective to individually target and title the pages within your site to maximize your exposure to the internet spiders and make it easy for them to distinguish the pages within your site from one another.

Likewise, for your human users browsing thru your site wiith 10 tabs or windows open all over the place - if every one of those tabs or windows all just say yourcompanyname.com, they’re going to have a really hard time keeping track of what’s what.

If you were in the widget business for instance, you wouldn’t want the title of every page on your site to just be:

Widget World, home of the web’s finest widgets. - WidgetWorld.com

Trust me, neither the search spiders nor the end users care if this is indeed the home of the world’s finest widgets. Make your sales pitches elsewhere.

When you’re creating your title tags, it’s important ot have your most important keywords early in the tag. It’s generally accepted that words towards the beginning of your title tag are counted as being more significant than words later in your title tag. As such, you want to include the name of your site in your title tag - you want people to be able to easily idetify your pages from the title tag, but you should do it at the end of the tag, like we see in our example:

Title Tag Tutorial - Jayde.com

Now, let’s say you have a site that sells widgets. You’ve done your homework and have a separate page dedicated to each type of widget you sell. Each of these pages needs a unique title tag as well. Let’s Say you sell baseball widgets, soccer widgets and hockey widgets. Each of those pages should have it’s own dedicated title text.

If possible, it’s always good to be even more specific. If your company sells widgets for baseball, and you have separate widgets for left handed vs. right handed players you might try to make a page specifically for that and be sure you include that information in the title.

For example:

Left handed baseball widgets for sale - WidgetWorld.com

You want to think about query strings - in other words what words or phrases will people search, that this page should result for. Look at the content of your page, thiink about what that page is most specifically about and then create your title tag using the most specific and logical terms you can, followed by your business or domain name for branding/easy identification.

So, here are a few points you want to keep in mind insofar as your title tags are concerned:

- Create a unique title tag specific to every single page of your site

- Use the most important keywords early in the tag

- use your company name in every tag - towards the end

- Think about query strings (what are people going to search for)

- avoid hyperbole, sales pitches, and slogans


James http://www.kerseach.com,http://www.adultfriendfind.info

How To Avoid Search Engine Spamming?

Search Engine Spamming also known as Spamdexing (spamming and indexing) is the practice of deliberately manipulating web pages to obtain high search engine rankings. Spamdexing is used to mislead search engines indexing program and to gain ranking position which they do not deserve.

Search Engine Optimisers are always on the look out for techniques to make their site rank well. They end up using spam techniques either knowingly or unknowingly simply to boost their search engine rankings. Improper use of SEO will sometimes result in site's getting penalised. With Google's pilot program now on, most webmasters are redefining their SEO methods followed so far.

The spam tactics mentioned below could either block search engine robots form crawling your site properly or get your site penalized in certain search engines/directories. Make sure you are well aware of these tactics before designing or optimising your website.

10 Search Engine Spam tactics known -

1. Hidden keywords
2. Keyword stuffing
3. Use of unrelated keywords
4. Hidden Links
5. Redirects
6. Doorway Pages
7. Unreadable tiny texts
8. Link farms
9. Cloaking
10. Mirror sites

Hidden Keywords

Hidden keyword also known as invisible text is the most common form of spam practised on websites. Hidden text or content will not be seen by human visitors and are only meant for the search engines spiders. The purpose of using hidden text is to increase the keyword density of the webpage and also to trick the search engines into indexing the text on the page. Hidden texts are used through HTML format and also using Cascading Style Sheets (CSS).

Invisible text through HTML is done by stuffing in keywords which have the text colour same as that of the background colour, therefore making it invisible to visitors eyes. Hidden text through HTML is easily detectable by search engines these days with the help of search engine filters.

Hidden text through CSS is slightly different compared to method used through HTML, in CSS the colour of the text is stored in external CSS file. Search Engines find it difficult to crawl external files, but are in the process of enhancing their filters to identify CSS spam.

Keyword Stuffing

Keyword Stuffing is implemented by adding block of keywords/keyphrases onto the webpage. Keyword stuffing is practised to increase the density of targeted keywords, thereby tricking the search engine robots into considering the page to be more relevant for the search phrase.

Search Engines easily detect keyword stuffing and therefore it would be wise to refrain from using keyword stuffing. On practising keyword stuffing your site will be blacklisted and banned from the search engine index.

Use of Unrelated Keywords

Unrelated keywords is the practice of using keywords on the webpage which are not related to sites content. This method is followed to trick a few people searching for such words into clicking at their sites link.

Generally people will quickly leave such sites when they do not find the information they were searching for.

Hidden Links

Hidden links are used to increase the link popularity of the site. These links are hidden from the reach of visitors and are used to fool the search engines. They are usually in the form of small hyperlinked dots.

Redirects

Redirection is the process of taking the user to another page without his or her intervention by using META refresh tags, CGI scripts, Java, JavaScript, Server side redirects or server side techniques.

Doorway Pages

Doorway pages are low quality web pages that contain very little content, stuffed with targeted keywords and keyphrases. Doorway pages are designed to rank highly within the search results. A doorway page will generally have "click here to enter" in the middle of it.

Unreadable Tiny Text

Tiny text spam consists of placing keywords and phrases in the tiniest text imaginable all over site/webpage. Most people can't see them, but spiders can and will ban such sites eventually.

Link Farms

Link farms are webpages created solely for search engine ranking purpose that consist of long list of unrelated weblinks on page.

These type of pages/sites are penalised by most search engines.

Cloaking

Cloaking is the practice of dynamically generating keyword rich content to the search engine robots, while providing different content to the actual visitors. By cloaking the user will not be able to see the code of the page shown to the search engines.

Most search engines have devised methods to detect cloaking and have banned sites which have followed such an activity.

Mirror Sites

Mirror sites are identical sites hosted on different domains/website address. By mirroring sites one can build hundreds of duplicate pages with entirely different urls. Intention of adopting mirror sites is to quickly populate your sites pages and also to increase inbound links.

Large websites often provide mirror sites in different countries so that their users can download from a closer server in hopes of achieving faster download speeds. While this is a perfectly legitimate practice, many search engines consider it “spam” because the number of pages is doubled, the content being identical.

Most Search Engines do not appreciate duplication of sites, but some of them are vulnerable to such technique as yet.

How to avoid Spam?

Search Engine marketeers are forced to follow spam techniques due to many reasons, there maybe branding restrictions, site navigation demands, immediate sales increase, style guidelines and more. With thousands of seo providers out there, the competition to get high rankings in search engines has become intense. For many of these Search engine optimisation providers quality is a secondary issues, empty promises are made to win the trust of clients.

Search Engines value content rich sites and that is the only key to success. The much needed resources for good Search Engine optimisations are developers, content writers and skilled SEO's. In most cases the company cannot afford to provide these resources due to financial deficiencies, resulting in Search Engine Spam. Unethical SEO or search engine spam originates due to mixture of greedy website owners and search engine spammers.

Each Search Engine has its own distinctive Spam penalties. Google greys out the page rank of the penalised site, providing a zero page rank. Sometimes the entire site is banned from the search engines. Once you are banned you may have to apologise and resubmit your site for re-inclusion in search engine directories. It will take a couple of months before you see your site listed again in the search engines.

The only way to avoid this is to hire a good SEO who does not offer top 5 search engine rankings, but optimise your site with well written content and user navigation. With good optimisation practice you will find your site eventually listed in the top search engine positions and gain long lasting quality traffic.

Firefox browser market penetration and the power of Google AdSense

Not yet had time to seriously consider why suddenly found a few years ago almost unified Microsoft IE Internet browser now has a global market share fell from 90% to nearly 80%.And Mozilla firefox(firefox browser) in the past 21 months after the issuance of that time was 15% of the world's browser market share.In some countries firefox browser market share of over 20%.Mozilla in Germany unexpectedly reached 39.02% market share.firefox browser through effective market penetration strategy in the field of search engine initial success.

Browser in the course of development,Since 1997 Microsoft IE4 browser will be bundled with Windows 98 OS,Other IE browser will be difficult to contend with.Status of the main players in the browser market,there is still a definite market share despite Netscape browser.But it appears to be negligible compared with the IE browser.Chinese Internet users, IE browser to occupy almost 99% of the share.Facing the IE browser,firefox browser (Mozilla) has not taken any large-scale marketing almost silently into IE user groups,firefox browser market Mozilla rapid expansion of what is the secret?

August 2006,Mozilla firefox browser Foundation announced that its number of users downloaded more than 200 million times.Also "leak" firefox browser to promote successful secret.firefox because Mozilla Foundation for the browser to promote the efforts of all the thousands of members of the network affiliate websites (the content of the website operators published) to vigorously promote Mozilla firefox browser users.In fact, this is no secret,firefox browser integrates all the functions of Google Toolbar,users to browse the website and analysis not only brings convenience,but also promote the popularization and application of the Google Toolbar.So Google through its Google AdSense procedures allow thousands of AdSense members (website Union members) to promote Mozilla browser.

Google AdSense membership in the background are introduced:

"Mozilla Firefox interception window is activated,Label page browsing and privacy and security functions of a Web browser.We will combined with the Google Toolbar for users downloading there.By providing more functional:Google search.Spelling Checker and automatic filling when Mozilla Firefox visit the website.When you introduce users to download and install a firefox,We will be up to USD1.00 proceeds to repay your account."

Thus, the success of Mozilla Firefox behind Google AdSense is a great power play.Google AdSense is not only to bring the 50% of the revenue from sales (see detailed analysis "of the content of the website Google AdSense need more releases").Google has become the most valuable and marketing resources.When a Google hopes to promote new products and services,using Google AdSense.Immediately so that the world can show its millions of web sites through its advertising,promotional information,or even free promotion.This is the tremendous power of network marketing membership.Google originated in the Amazon e-commerce websites such membership marketing network has given full play.

Google AdSense for the first time in October 2004 opened the Chinese website,the author can not help exclaimed after the trial:"Google AdSense is the most marvelous search engine marketing network for membership marketing."Now, in addition to the search engine Google Keywords advertising,Google obviously AdSense model was successfully used to promote new products (such as firefox browser).In order to promote the Google Toolbar,firefox also vigorously promoted the rapid development.It is reported Mozilla Foundation for the Promotion firefox browsers have earned a few million dollars.

Mozilla marketing experience and the success of Google AdSense is to give us a lesson,In the Internet era,a unique network marketing resources,How to Build a Network Marketing and make full use of their own resources into various Internet services website operators and e-commerce websites successful fight.

Also,It is noteworthy that Google AdSense with Mozilla firefox in the same time to promote the browser.There Picasa2 Google's free photo-processing software.Picasa2 also be thousands of websites promoting.Perhaps one year later,in the image-processing software market.Will also similar Mozilla firefox browser market and IE browser to seize the classic cases,image processing software market because the same pattern may change the tremendous power of Google AdSense.

Methods to promote the website (2006 version)

Many friends have conclude the methods,but with the passage of time,a lot of new approaches.Often these new approaches,in actual operation have more remarkable achievements.Many applications currently web2.0 very fiery,but search engines on web2.0 elements,more friendly. web2.0 elements used to promote their sites.Of course,I want to integrate my predecessors and on the means to promote web2.0 way to do something in conclusion:

1:SEO.In fact,we should consider the establishment of the website at the same time,the proven effective for several things.URL alphabet,simple straightforward headlines division title "and his" meta-appropriate,functional RSS subscription,rich website linked to the website map,

labels, the most important thing is not to do evil.After they finish,submit to the search engines.

2.RSS.Use RSS in addition to enriching website connected,users will have a subscription.Then there are several RSS polymerization sites,the search included so fast.For example RSS.bokee.com,feedss.com.Users interested in the content of the site through subscription,we can increase the traffic,and users can also increase the viscosity.

3.Cyber Digest.This method is very good,very effective.Some cyber digest can give your website often bring considerable traffic.

4.Link exchange.It is imperative to promote the website.

5.E-MAIL.It is a good way to promote.Many of the website's success,to a great extent,depend on the promotion of the way.

6.Advertising.That,we need to spend a lot of money,but the recommended method is more economical to promote their advertising,so basically the same expenditure.Website traffic has also been promoted.

7.Rich conten.Users rely on the word-of-mouth marketing legend,it is actually very effective.

Recommendation:Join the key social search engine.Search engine traffic to the website is huge.However,the search engine has its own personality.Want to use search engines to have a great traffic or require a lot of ability.Of course,we can choose a new social search,such as:deyeb.Actual effect!Web2.0 combination of many elements such sites,but he is a social search engine,users will be the message.Promotion of the content, it is easy to achieve the ultimate goal of such websites.Methods (There are many similar websites, you can find themselves):

1.Download Tools Bar
2.Promote their own to the collection and search results through tools bar.
3.Also in the "group" and an "encyclopedia" to promote your information.And the effects of promotional skills.Not blindly made advertisements,were shut out.Rich content carrying the promotion, is the best way.

Actually,the most important thing is to do a rich content,the most important thing is to promote the prudent choice is not connected,Quality is important.Combining a variety of marketing methods,the best result is a search engine marketing and Internet advertising.Other methods have certain effects.However,However,it is desirable to attract target customers,or more of the traffic is useless.

Top Ten SEO Factors

These are what I believe to be the top 10 most important things (not necessarily in order) that you need, in order to get your website found in the search engines.

There are many other factors as well, but if you follow these guidelines, you'll stand a much better chance, and you'll be off to a good start.

1. Title Meta Tag
The title tag is what displays as the headline in the SERPs (Search Engine Results Pages). It's also what displays in the top blue band of Internet Explorer when your site is displayed.

Your title tag of your website should be easy to read and designed to bring in traffic. By that, I mean that your main keyword phrase should be used toward the beginning of the tag. True there are websites being found now that do not use the phrase in the title, but the vast majority still do as of this writing.


Don't make the mistake of putting your company name first, unless you are already a household name, like Nascar or HBO. People are likely searching for what you have to offer, not your name.

Your title tag should be written with a capital letter starting the tag, and followed by all lowercase letters, unless you're using proper nouns. Some people prefer to capitalize every word, too.

2. Description Meta Tag
The description tag is the paragraph that people will see when your page comes up in the search results.

Your description tag should be captivating and designed to attract business. It should be easy to read, and compel the reader to act right now and follow your link. Without a description tag, search engines will frequently display the first text on your page. Is yours appropriate as a description of the page?

A proper description tag is what people will see below your title. You should make proper use of punctuation, and with readability, use your subject and geographical references.

3. Keywords Meta Tag
The importance of Meta keyword tags fluctuates from month to month among different search engines. There is a debate in the SEO community as to whether or not they help at all on certain search engines. In fact, in the summer of 2004 it appeared as if they were losing importance altogether.

However, you'll NEVER be penalized on any search engines for using relevant targeted keywords in moderation, and they can only help you with most, especially Yahoo.

Avoid stuffing your keyword metatags with too many keywords. Just use relevant tags that apply directly to the content of that particular page, and don't overdo it.

4. Alt Tags
The small yellow box that comes up when your mouse cursor is placed over an image is called the ALT tag. Every relevant image should have an alt tag with your key words or phrases mentioned in the tag.

A proper ALT tag goes after the file name, and before the Align indicator. * - The ALT tag is no longer being considered for ranking purposes by some search engines. That said, it still cannot HURT you, and will still help you with some engines. My recommendation is to continue to use them, but be sure to avoid keyword stuffing. Besides, who nows when the pendulum will swing back the other way?

5. Header Tags
The text of each page is given more weight by the search engines if you make use of header tags and then use descriptive body text below those headers. Bullet points work well too. It is not enough to merely BOLD or enlarge your text headlines.

6. Link Text
Search engine spiders cannot follow image links. In addition to having image links or buttons on your web pages, you should have text links at the bottom or elsewhere. The text that the user sees when looking at the link is called the link text. A link that displays products does not carry as much weight to the search engines as a link called oregon widgets. Link text is very important, and is actually one of the most frequently overlooked aspects of web design that I've seen.

7. Site Map
Using a site map not only makes it easy for your users to see the entire structure of your website, but it also makes it easier for the search engines to spider your site. When the search engine spiders come to visit, they will follow all of the text links from your main index page. If one of those links is to a site map, then the spiders will go right to the sitemap, and consequently visit every page you have text linked to from that site map. On the site map page, try to have a sentence or two describing each page, and not just a page of links.

8. Relevant Inbound Links
By relevant, I mean similar industry or subject related sites. Right now, no single strategy can get your site ranked higher faster than being linked to by dozens of other relevant websites. It used to be that the quantity of incoming links mattered most, but today, it's much better to have three highly relevant links to you from other popular related websites than 30 links from unrelated low ranked sites. If there are other businesses in your industry that you can trade links with, it will help your site enormously. Link to others, and have them link to you. It's proven, and it works. To see who's linking to you, in Google type the following...
links: yourdomain.com


9. Your Content
Not to be forgotten of course, is the actual content of your webpage. It must be relevant helpful information that people want to read. These days, each webpage should be laser focused on one specific product or subject, in order to rank highly for that search phrase. The days of writing one webpage to appeal to dozens of search terms are long gone. Ideally, each page should have between 400 to 650 words on it. Too few, and the search engines won't consider it to be relevant enough. Too many words and the search engine spiders may have a hard time determining the actual subject or focus of the page.

Use your keywords or phrases often, and use them at the beginning of your paragraphs wherever possible. Don't overuse them and make the page sound phony, but don't write a page about a certain subject, and not mention that subject repeatedly either. Reading it out loud to yourself is a great way to judge how natural your text sounds.

Concentrate on writing quality pages that actually appeal to the human reader. Write pages that provide the reader with exactly what they are looking for; that is, information about the exact search phrase they've entered.

10. Avoid Cheating
With all of these tidbits of information, it's tempting to think that you can stuff 100 keywords into your title, or create a page with the phrase oregon widget company being used 100 times in headers, text links, ALT tags, bullet points etc. but that cannot help you. In fact, it can penalize you, and get your website banned from certain search engines.

Sunday, October 22, 2006

Yahoo and MSN have the punishment

In this article,we look at search engine used by Yahoo and MSN punishment and the network have on how to avoid these penalties,
or if the website be penalized,how to remove penalties.

  Yahoo search engine penalties

  Yahoo has many kinds of penalties,but their systems more advanced than Google unpredictable.Some punishment is fair,but many in the forum complained that they received from Yahoo's unfair punishment.I have personally experienced both.

  Yahoo has a very strict spam control department,So they have a lot of automatic application of penalties and many other manual punishment.

The major difference between Yahoo and Google is the punishment will be automatically removed from Google.Cancellation penalties in Yahoo is very difficult and can only be removed manually.Request by e-mail to Yahoo to remove penalties.

  The guidelines were prepared in the Yahoo website for the network, the following is considered Spam:

  1:The impact of search results accuracy or relevance of the website diversity

  2:Guide for the users of the web site to another web site

  3:Other website with a lot of content with the same website

  4:Countless non-members must virtual mainframe sites

  5:Many automatically generated pages or non value content for the website

  6:Using artificial means to improve one's website homepage search engine rankings

  7:Use hidden text

  8:End-users who offer different content to search engines and website

  9:Excessive cross-link to a website to enhance the surface popular sites

  10:Search engines are aimed at building sites

  11:Use the wrong competitors name

  12:The number of sites using the same content

  13:Activated a website used excessive window, interferes with the user's browsing

  14:Who did the website is deceptive,fraudulent or provide the users with little experience

  As a search engine optimization engineer,I encountered other Yahoo penalty :

  1:In a very short period of time a large number of exchange links

  2:To enhance the link popularity of other sites specially set up sites

  3:The number of domain names owned by a company and its promotion

  4:The re-use of 302 guided links to other sites

  5:From other sites to link to your site is linked cgi script.Yahoo search engine robots to deceive you with a double as the station

  6:Scraper sites used for a similar anchor text,the position is too high density,this is the engine sites title

  MSN search engine penalties

  MSN search engine in all of the minimum penalty.Now they just check the most basic spam filters,so that they at least punishment,So has the most spam.

  MSN was declared persona non grata following :

  The following entries and technology is not suitable for use as an index:

  1:The adoption of such items or technologies that may affect your site's ranking in MSN Search.The sites then you may be deleted from the MSN search index

  2:The contnet of website is not related to the words, trying to increase a website for a keyword density.This includes packing users do not want to see the label ALT

  3:The use of hidden text or links.You should use only text and links users can see

  4:Using technology to artificially increase the number of links to your Web site as a link, such as factories link

  Conclusion

  To ensure good results and rankings of your site is relatively stable,error estimate and ASM for Mortar Finite brick and you can consider the analogy.Treat you like a store sites,the study of its mode of operation,continue to build.That is,your site does not use any illegal acts.Along with the deepening of your website,if imaginary,"Sergey Brin," I see the site, He will be recognized this?This can help you build and maintain a successful Web sites.



James yaqins own http://www.kersearch.com,this is a free articles search engine and directory for search engine marketing.See more articles on the search engine marketing,please click http://www.kersearch.com and http://www.adultfriendfind.info

The core of search engine promotion is based on the content of the websites

Search engine is still one of the most important means to promote the website,In particular, the promotion of search engines based on natural search results, so far, are free of charge.
So attention to the large number of small and medium-sized websites,search engine marketing approach has become a key component of network marketing system approach.
Search Engine Marketing for the present study, both for the search engine optimization or paid search engine advertising.Basically at the operational level.
If we are to the operation of these specific methods and techniques into the search engine to promote the general law,it is necessary to ask the following question : What is the core idea of search engine promotion?

Research shows:Search engine marketing promotion is based on the content of the websites - that is the core idea.

This was very simple words, if we make a careful analysis will show that this statement does include a search engine promotion of the general law.The author of "Talking about ideas to promote the content of the website promotion strategy",
the article to make a point:"ICP website content of the website is not only the major source of life.Enterprise Network Marketing website for the same effect is essential".
Because of the content of the website itself is also an effective means to promote websites.But the need to promote the search engine using the information retrieval tools.
So the content of the website promotion strategy, the fact is, search engine promotion strategies specific application.

The core search engine marketing strategy is to promote the significance of the site

"Web-based search engine promotion is the promotion of effective message."The guiding ideology of guiding significance to the development of web-promotion strategy in several ways :

(1) The need to promote effective website content

Effective websites, which promote the value of the contents of the website.The increase in the content of the website was first expressed in user access to information.
This is the basic purpose of the contents of any websites, direct from the user's point of view.Online information usually does not satisfy all the needs of users,
an increase of the content of the website.This means that the user's information needs to meet the increased demand for a little effort.
So the content of the website is the basic starting point strategy to provide users with effective information and services so that whether users to the website through which the channels have access to the fullest possible information.

Meet the basic needs of users on the premise that the content of the website should also take into account the law of search and retrieval engine included.
This website is able to provide users access to information through search engines bring more opportunities.
Search engines included in the website for information on the unit.A web site has been included in the per user was found,
can be collected only by the search engine search engine marketing opportunities.Therefore, by increasing the content of the website and the website of its marketing strategy to achieve,
remains in essence a search engine means to the specific application form,should be subject to the general principles of search engine marketing.
Does the content of the website is to promote the value of the website is not only dependent on search enginesalso depends on the search engine user behavior,
the practice of website content has been included in search engines.and the use of some keyword search when users search results in higher positions.
Users can be found and lead to further interest.Network Marketing is one of the basic tasks using the Internet means to target marketing messages to users.
The website's contents and the basic task of the strategy is to achieve specific one.

(2) The content of the website strategy and website promotion strategies are inseparable

The website promotion system is not only a professional website,website and the website of the functional and structural factors such as website promotion strategies and the effects of direct relevance.
The contents of the website with a direct impact on the same website promotion strategy results.Only in general website promotion strategy,
the strategy of the content of the website was very small.Little strategy or content of the website will link up with the website promotion strategy.
Taking into account the significance of the content of the website for the promotion of the website,facilitating the coordination of strategies and content web site promotion strategy,
the relationship betweenNetwork Marketing Strategy, which were an important part of the overall marketing strategy for the network should be harmonized.

Above analysis shows that an effective website promotion strategy for the content of the website is so important,
more than one website,as long as it contains valid keywords in the search results on more then one user was found>
But as a matter of fact, not every website has a lot of content, particularly users interested in the content,
it is meager contents.This situation is particularly prevalent in many small and medium-sized Web site,
except as company profiles, product descriptions,None of the other contents of default.
So, how should an effective website content?This is precisely why many websites to promote one of the key problems facing the website.
In this regard, the observation of a new online marketing study concluded that how can increase the content of the website from the site of internal
and external resources to increase two elements:(1) make full use of internal resources, the content is available on the website for a reasonable package,The extension and optimization;
(2) rational use of external resources, including the use of the resource partners,related to the use of information resources and the dissemination of information resources through other websites,etc.



James yaqins own http://www.kersearch.com,this is a free articles search engine and directory for search engine marketing.See more articles on the search engine marketing,please click http://www.kersearch.com and http://www.adultfriendfind.info

Search Engines results click behavior and customer conversion rate

The search engine marketing customer conversion rate is affected by a number of factors.
Users click on the search engines results acts are many models, such as the combined number of
different search meanwhile hits Keywords natural search results and paid search engine advertising results.
Meanwhile search engine advertising results may also be displayed simultaneously injected sexual BANNER advertising influences.

Although users of the search engine results click behavior and the relationship between the customer conversion rate
can be very complicated. But be sure that the Web site search engine contains as many pages. and users to retrieve
as many keyword search results when there's information website, is the transformation of the customer base.
Particularly when natural search engine website in the search results good enough performance under Keywords advertising
as an effective supplement for access to as many users as possible attention is necessary.
New competitive network marketing management consulting experience, search engine marketing strategy should be natural
search and paid search engine advertising effective combinations.This experience has been confirmed by research company
specialized search engines.

U.S. search engine marketing firms 360i and SearchIgnite search behavior analysis company in the second quarter of 2006
following the 250,000 users and 50,000 search engine hits. To study the results users click on the Search Engines and
buy into the law, the study shows. Most online shoppers click search engine both natural search results,
click search engine advertising links.

The results show that the way some people hit when first clicking on paid search advertising is the first result
then transform Keywords restart the search, and then click rankings in the natural results of the same enterprise.
And therefore achieve buy into.

Clicking on the conversion of natural ranking, 12.6% of users are clicking on a natural outcome of the fee also
hits the same results There are fewer number of users who click first course, we pay through the purchase of the
final results hit.

Search Engine Marketers tend only to see the transformation that eventually brought hits.
But before users make the hits, he also implemented other relevant hits. It is this finally led to a
search and click purchasing.



James yaqins own http://www.kersearch.com,this is a free articles search engine and directory for search engine marketing.See more articles on the search engine marketing,please click http://www.kersearch.com and http://www.adultfriendfind.info

AdSense used as a web search engine optimization (SEO) detection tool

Abstract : In addition to Google AdSense advertisements in the business environment has played a role,Sometimes,
they can even as their web search engine optimization conditions (SEO) detection tool!If your website or the website
of just doing a column optimization,but just joined the Google AdSense advertising code.AdSense refer to the content
of the advertisements may be some food for thought from the information.

If your website joined the Google AdSense.look at the Google advertising on their website that there are some surprising discovery and enlightenment.For example, found a new competitor, or some of the new trends within counterparts.This is the Google AdSense advertising in the business environment has been playing the role of relevant articles.In addition,Google AdSense advertisements and sometimes even their own web search engine optimization can be used as a tool for measuring the conditions!


AdSense website as search engine optimization (SEO) tool.This is my columns on the front page of a web site observation and the analysis found.Google's AdSense discovered in the course of the trial, the front page columns online marketing a new observation.Although the text of a lot and seldom changesIt also believed that the body had been included and web pages related to the themes of the word.However, the website of AdSense advertisements are often not normal,the advertisement and bore little relation to the core content pages. In addition, visit the website,by Alexa toolbar shows and related sites are not directly related to the web page (Alexa website statistics and information that can be used as a reference tool).According to the information analysis, preliminary assessment is the theme of the website homepage.Meta labels or website content may exist some problems search engines can not make an accurate judgment of the core content of the website.According to this idea, words related to the website, so a lot of checksMeta found that the problem is the label "page description" content to a certain extent,Since the adoption of a common template, the website of the "page description" and the theme of the website,website content is not much correlation.Simple modification of this issue shortly after a big improvement on the
aforementioned issues.
This is what I use AdSense advertising search engine optimization tool for measuring the website as an example.But this "search engine optimization tool for measuring" of a certain limitations, are not effective for all website,Moreover, a strong correlation between advertising pages there AdSense advertising or not.Another possible situation is thattheme and content of the website pages contain keywords corresponding advertisers do not put advertisementsor is not suitable for advertising in this area, of course, impossible for advertising,Google advertising alone can not determine the site of the phenomenon to a simple search engine optimization,only as a reference to a certain extent.
If your website or the website of just doing a column optimization,but just joined the Google AdSense advertising code.
AdSense refer to the content of the advertisements may be some food for thought from the information.


James yaqins own http://www.kersearch.com,this is a free articles search engine and directory for search engine marketing.See more articles on the search engine marketing,please click http://www.kersearch.com and http://www.adultfriendfind.info

Appropriate keywords generate significant traffic to websites

Keyword research and selection is a crucial step in the search engine marketing activities. As we all know, most people use search engines to find information and input keywords to search.Currently, most people use an average of 2-5 Keywords in searching. Therefore, choosing the appropriate keywords for optimizing website content has become increasingly important.

Keywords provide for the major search engines, appropriate than the word used to describe those who do not have their products or services of the website, If there are related website word. The website will be more forward in the rankings.
1:Fully understands the customer, it is necessary to consider the perspective from the customers.

Fully understand the needs of the clients and customers doing business,potential customers will use when searching for your product what keywords.This feedback can be obtained from a wide variety of resources, including your customers, suppliers,Brand managers and sales personnel informed of where their ideas.

2:Do not use a single term, will extend into a series Keywords phrase.

Single vocabulary often has its limitations everywhere, but mostly spread the word. Keywords will expand the scope of the search can expand into a series of phrase and locked the probability of being the target user. For example : If small game, downloaded the latest small game and small game development into a three word phrase "download the latest small game." There will be pleasant surprise we found in a keyword search engine for : small game, the latest quiz Small download the latest game, downloading the latest games and small games downloading.

3:Avoid using too broad a word to use professional terminology defined target customers
Everywhere must first ascertain what is the core business customers. According to this core business to take words to minimize the scope to raise rates several target users visit the website customers. For example : users want to buy a car, he will search vehicles or vehicle brand marketing information, users would like to decorate cars. Decoration will search vehicles, including cars beauty word, very few people directly search for "cars" Keywords.

4:The regional restrictions
Everywhere if you or your customers are doing business with the regional website, location information is then added to the best Keywords, this will be more conducive to optimizing ranking results.

5:To persuade customers to avoid the term super hot, and do more to expand Keywords
Everywhere if only the super-popular keywords :
First : It is technically very difficult to achieve the top
Second: One Keyword alone will not bring too much of traffic, which is not conducive to the conduct of marketing.
Keywords do more to expand the benefits :
First : Increase the scope of the search, so that more potential customers to find you;
Second: The effect of some expand keywords is much larger than one hot keyword.


So,choosing the appropriate keywords for optimizing website content has become increasingly important.


James yaqins own http://www.kersearch.com,this is a free articles search engine and directory for search engine marketing.See more articles on the search engine marketing,please click http://www.kersearch.com and http://www.adultfriendfind.info

Friday, September 15, 2006

Learning how to earn a big income using Adsense

Adsense? It's all the rage so why is hardly anybody making any money from Adsense? There are more folk making $1 than $7,500 so what's all the hype about?

Learning how to earn an income using Adsense is actually very simple. You can fork out your $50 or $100 and that's the learning curve done with. It's only a matter of placing the Adsense code in a certain position on your web pages. Even the experts have differing views on this so remember to buy a good Adsense tracker that will let you know exactly what's happening on your pages.

Like everything else, it's just adopting a consistent and methodical approach to your Adsense marketing.

The huge problem that hardly anybody tells you about before you buy the Adsense product is that you really must have traffic to your site to make it work. Many people think that by being accepted for a Google Adsense account means that Google is going to send traffic your way. It doesn't work like that. You are responsible for getting your own traffic.

So, like just about everybody else, you are now stuck with a $50 Adsense product, highly optimized web pages and, well, I guess a $50 Adsense product and highly optimized we pages!

It's the old cart before the horse system and I fell foul of it myself so I can sympathize with you. Get traffic to your website first. Don't get hung up on Adsense and don't go spending money on ANY Adsense product until you have website visitors. I'm not talking a "flood" as the gurus like to call it but a nice gently trickle to start off with will do just fine.

As a side note you don't actually have to buy any Adsense product. All the information is given on the Adsense help pages, the Adsense blog is great and the guys at Adsense support are really efficient and helpful. Buying an Adsense product does however make you feel more "comfortable" because you are doing what someone else is doing and if it works for them then it must work for you - right?

Work on getting traffic and building your list.

One of the best ways you can do this is to write and submit articles. It is probably the cheapest and most effective method to build your traffic, build your list and build your rankings in the Search Engines.

It won't happen overnight but if done correctly it won't take that long. Don't get hung up on Google. It could take months to be indexed but article syndication builds those all important anchor text links back to your website which Google loves so you are preparing the ground.

Other Search Engines will probably pick you up very quickly and it is surprising where your link will be found. The smaller niche search engines will definitely index you and send a small amount of traffic and also provide a one way anchor text link.

If you don't think you can write articles then think again and give it some serious consideration. Think of the fun you can have and the knowledge you can gain from researching new topics. The web will always be hungry for quality content.

The latest craze of producing 1000's of sub-standard articles in seconds using software will be over before long as the search engines really don't want this rubbish in their database.

Build your website with quality content, submit quality articles and watch your income soar - and it doesn't have to be with Adsense!

James yaqins recommand to download adsense ebook and software.You can make a big earnings with adsense.

Thursday, September 14, 2006

Simple Search Engine Optimization in Internet Marketing

Search engine optimization is a class of interrelated techniques that serve to increase the positioning of a web site in the search results of the major internet search engines. Since most users find the information that they need via the major search engines such as those provided by Google, Yahoo!, MSN, and AOL, the rank of the internet site in the search engine results is a very important factor in determining how many web surfers will find and view the page.

There are a number of techniques that can be employed when using search engine optimization. One of the primary ways that web masters use search engine optimization is to increase the number and placement of key words on the web site that customers are likely to use when searching for goods and services offered by the web site. Many search engines index a page based on key word phrases and oftentimes add value if the key word appears within a certain concentration range. The caveat here is that many search engines will lower the web page ranking if the keyword appears too many times since this is perceived as an attempt to fool the search engine. Keyword search engine optimization uses not only keyword concentration but also keyword placement. Many search engines place higher emphasis on key word phrases that are placed in web page titles and HTML header tags.

Another method of SEO is to increase the number of links to the web site being optimized. Most search engine companies design their algorithms with the assumption that a page that is highly linked to is more likely to offer quality content then one that has no links to it. Many web masters took advantage of this assumption by using link exchange programs to increase the number of links to their site. For this reason, many search engines now devalue two way links in favor of one way links. This means that a major goal of modern search engine optimization is the creation and maintenance of one way links.

Since one of the main goals of the search engine optimization specialist is to increase the number of one way links, a number of methods have been developed to accomplish this goal. One great way to create one way links is to provide testimonials on web sites. These testimonials will often feature a link to the testimonial provider's web site. Another way to create one way links is to make postings on internet message boards and include the web page URL in the signature line.

Search engine optimization is a vital component of any internet marketing strategy. By positioning a web page to rank highly in search engine results, it is possible to increase the number of visitors to the web site.

Click here to download SE adsense tracker

6 skills to maximize Google adsense income

Google AdSense is a one of main source revenue of website. Here I highlight 6 skills to increase your google adsense revenue,
and to prevent adsense account has been suspended.

1# google adsense tracker software

I personally think that this is the most important, the installation of an adsense click tracking software,
which used to track IP addresses from which users click to what advertisements for the future analysis of the data
provided very good results. Meanwhile, the vicious hits IP can be pursued, and to promptly report to Google.
There are a lot of adsense tracker software.I suggest that you use the whole function of the software should be able to
analyze at least the following information: IP users, click advertising sites, advertisements address, clicking on time,
in order to provide the basis for the analysis.

2# google adsense location, number and color-matching

Adsense page can be placed several advertisements to increase advertising exposure. Do not put too much of course,
the largest pieces should be placed advertisements as three blocks and one link advertising,
the advertising should be placed on the top page, or we will get a higher hit rate. Advertising pages and
the background color and text color to the overall color matched, this would increase user's browsing experience,
but also can enhance hits.

3# Malicious or invalid click

Through adsense tracker, we can trace some vicious hits, such as clicking on the advertisement for a particular IP,
this time, the data should be reported promptly to Google Adsense, to prevent account has been suspended.

4# Low price advertising ban

Sometimes we found a sudden increase in the number of hits, but the decrease in the revenue generated,
which shows the advertising is a lower price. Then according to tracking the data and find the biggest hits on a Web site
address and then select the Google Adsense "competitive advertising filter", the web site will be blacklisted,
on the website does not reveal the low value advertising. Of course, this approach may sometimes be wrong.

5# Ban misleading advertising

Sometimes certain visited the page and text advertising will definitely misleading, then often lead users clicking on
the advertising increase the probability that makes a very high hit rate, which is not a good thing,
because the high rate of hits on Google often give the wrong impression that it is invalid clicking,
and we had better control click rate was less than 1%. So find the greatest hits of advertisements,
its website by adding "competitive advertising filter", so clicking on the standard rate will be gradually restored to
normal.

6# To prevent accounts were suspended

This is a requirement that Google must comply with the rules, do not ask why, they should not be attempting to
challenge these rules, not for cheating actually, you can never be compared with Google's technical standards,
the only way to ensure account is not suspended.
Those rules : Do not click own adsense advertising, Google will not encourage others to click advertising,
suggested or not to use pop-up software installation and will not contain any prohibited as Google advertising on
the website, do not change AdSense code, and so on.
If it is found that there were anomalies in advertising hits, you should promptly notify Google officials.
If removed from the Google Adsense, do not know what to do, and submit their relevant statistical data
to the Google and tell them you are innocent.

These are some of the skills of Google Adsense, I hope that the use of these skills will increase your Google Adsense revenue.
Good Luck.

James yaqins
Own website for http://www.kersearch.com/adsensetracker.htm,Click here you can find lots of articles you need.

Thursday, August 10, 2006

Finally, site maps allow you to use dynamic linking strategies to control where page rank does and does not go throughout your site.

There are many changes taking place in the top search engines. Google, Yahoo, and MSN are all adapting to the many transformations occuring within the search industry. Because of these changes, I thought I would take the time to give you an overview of what's taking place within the market and how it affects you as a webmaster. To begin, let's start with Google.

Back in 2003, Google would index and crawl the web about once a month and everything would change all in one shot. WebMasterWorld would actually name these updates with names like Brandy, Florida, and Bourbon.

Google has moved away from these monthly updates to an ever-changing process. You can now see daily changes within the SERPS with the biggest changes occuring during algorithm updates.

Late June and July of this year saw some major changes within the Google algorithm. If your site was hurt from this algorithm change, you should re-examine your site and be sure to follow the guidelines below:

1. Pursue a continuous linking campaign with other quality sites. This can be achieved through article syndication, exchanging RSS feeds, submitting to directories or syndicating a press release.

2. Create a Google sitemap to increase the coverage of your webpages.

3. Make sure your site has a clear navigation system. Every page should be reachable from at least one static link.

4. Avoid all deceptive or manipulative behavior. Don't get involved in linking schemes. Avoid all forms of cloaking and avoid hidden text or hidden links.

Besides the changes taking place within organic search results, there have also been recent changes within Google Adwords. In July of 2006, Google updated their landing page algorithm. These changes have harmed a number of online marketers. Many advertisers who had been paying five or ten cents a clíck are now required to bid at least 50 cents to a dolloar or more. There are also other advertisers who kept their bid prices, but those bids are now buying only 3rd or 4th page positions when they used to buy first page positions.

Some advertisers have even been effectively shutdown.

However, keep in mind that not all advertisers have been affected. There are four main types of sites that have been hit the hardest. These include:

* one page salës letter websites
* squeeze pages
* adsense sites (particularly those involved in Adsense arbitrage)
* affíliate sites

The new landing page algorithm gives a quality score to every landing page. Fortunately for us, Google has left some clues as to how they are ranking these pages.

Below are 3 general guidelines that will help those who have been hurt by the recent updates.

1. Provide relevant and substantial content.
2. Link to the page on your site that provides the most useful and accurate information related to the product or service in your ad.
3. Distinguish sponsored links from the rest of your site's content.

To stay in accördance with the new quality score guidelines, you may want to remove all Adsense ads from your landing pages, create or find more original content for your sites, ensure that your landing page has at least 500 words, and chëck to make sure that your ad relates perfectly with the content of your landing page.

Google is getting smarter everyday. Our job is not to trick the search engines but to deliver truly valuable information to our visitors. By doing this along with some basic on-page and off-page optimization techniques, you should perform very well in the search engines over the long-haul.

There have also been some recent changes at MSN.

They have changed the name of their search engine spiders. Before the changes, they were all called "msnbot,". Fortunately, they are now starting to group their spiders into separate categories.

The MSN Shopping bot is msnbot-products.
The MSN News bot is msnbot-news.
The MSN Image Search bot is msnbot-media.
The MSN search bot is still called msnbot.

It should now be much easier for webmasters to decipher what's really going on in their web logs. In addition, webmasters can also block specific bots if they need to, without blocking MSN Search.

Last, but not least, there is Yahoo. This company has experienced some very exciting changes within the past few months.

One of these is the launch of a new Yahoo Search Crawler. The new crawler is faster and more efficient at visiting websites. As a result, website owners should notice as much as a 25% reduction in the number of requests and bandwidth consumed by the Yahoo crawler.

Yahoo also released an index update in mid-July. You can read all about it at http://www.ysearchblog.com.

In addition, there are a number of other, smaller-based search engines who are leading the way in the future of search engine technology. One of the best examples I have seen is Eurekster.com. They have developed a social search engine powered by the wisdom of crowds.

Eurekster makes use of its own SearchMemory technology, which remembers the sites a user finds useful and presents them higher in the results the next time they search. Then, Eurekster lets a user share their searches and sites with friends. For example, if you do a search on "internet marketing", you'll see sites related to "internet marketing" that your friends also found useful. These results are marked with an icon.

This personalization helps to increase relevancy in a way that no algorithm can match.

I expect to see many changes within Google, Yahoo, and MSN in upcoming years as they merge search engine technology with social search in order to make search results more relevant as well as personalized. One thing is clear, the future evolution of search is sure to be exciting to watch.

How To Make Sure That Your Websites Are Fully Crawlable By The Search Engines

Making sure that your websites are fully crawlable is a key component for any search strategy, especially if you want your sites to rank well for multiple related keyword phrases or different products.

One of the ways that you can insure that a search engine spider crawls your site deeply is to provide it a road map of your site. This road map, called a "site map" is a very simple page (from a design standpoint) that only serves one purpose from a search engine optimizers point of view, to get those interior pages into a search engine's index.

A brief history of site maps . . .

Before site maps were recognized by the search engine optimization community as a tool for good search results, it was used by fortune 1000 companies to help visitors to their site find out where a particular service or product was located.

For example: If you want to do some sort of business with your bank online, you might find that their home page doesn't quite get you to the exact location on their site that you want.

After all, a typical bank might offer car loans, student loans, home loans, credit cards, investment accounts, mutual funds, etc.

If per chance you arrived at this banking site on a page other than the home page, you might get a little turned around from a site navigation standpoint.

So, site maps were created.

What is a site map?

A site map is a page that contains a basic HTML link to every page on that web site. Every page, not just your main topics but every page.

Site maps do not need to be fancy (in fact, it's better if they are not), they just need to contain a logical order and links to all of your pages.

How does this benefit us? Three ways . . .

First, a site map gives your customers an easy navigation system to every page in your web site. Now, don't confuse the use of a site map as a replacement for logical navigation on your regular pages. You want to make sure that your site can be navigated simply and easily from any page on your site.

However, some folks (a very small percentage) prefer to see the entire site's structure on one page and choose their destination from it.

Second, a site map is a fantastic way to get a search engine spider to see and crawl every single page in your site. When optimizing different pages in your web site for different keywords, a Site map is a perfect solution for ensuring that a spider can get to every one of those optimized pages.

Third, and this is big: A Site Map provides an opportunity to send link reputation to a particular page. Now, link reputation is a discussion that's beyond the scope of this aricle, but it is perhaps one of the most important factors in off Page search engine optimization.

You want the links on your Site Map Page to Say the right thing about the pages that they are linking to. It's like a vote. So, make sure that your site map is voting correctly for all of your interior pages.

Fourth, site maps are also an additional way to distribute Google page rank. If your site map is just one link off of the first page, it can pass a significant amount of Google page rank deep into your web site. This helps create a site structure where just about every internal page has the same chance of ranking as well as your home page.

Finally, site maps allow you to use dynamic linking strategies to control where page rank does and does not go throughout your site.

For example, a common mistake is to have a normal link to your privacy policy on every page of your site. In actuality, giving your privacy policy page the same page rank as every other page of the site is a big waste of whatever page rank you have available.

So use a good site map and you will reap the rewards.

Thursday, July 06, 2006

How To Get Thousands Of Links Pointing To Your Website

Getting links pointing to your website can be a very difficult and time consuming practice especially if your website is brand new. And if you don't know the proper way to do this effectively it can literally be a major reason why your website fails in getting traffic from search engines. Search engine traffic is one of the most important elements you can do for your website or internet business. Although it takes a lot of trial and error, getting your website listed high in search engine results is what you should strive for.

So what do links have to do with high search engine rankings you might ask? Its simple. The more links pointing to your website the better rankings your site will get. You see every website that is linked to your site is like a vote of confidence from the owner of that site. Search engines use this as one of the most important factors in determining where a website will be ranked. Links also help you in getting your page rank higher. The more links to your site, the higher the page rank, and the better the rankings.

But links must be relevant to your website theme. For example. If you're selling eBooks and you have a food website pointing to your site, that is totally irrelevant and some search engines will even penalize you for this. The more relevant links, the better. Search engines also place great importance on text links with keywords in them. Make sure the sites linking to you use text links with a few of your most important keywords as the title. You should be able to go to your site by simply clicking the title. And it would also help if the description underneath the title is the same as the one in your Meta description tag.

Here are 3 easy ways to get great quality links pointing to your website.

1) Visit the top 100 sites in the search engines with your keywords and ask them about a link exchange. These people already have a high page rank so this will really give your site a push.
2) Join some link exchange programs on the internet for free. You can browse sites and request exchanges with sites similar to yours. You can also set the parameters on sites requesting a link exchange from you.
3) Write great quality articles and submit it to article directories on the internet. By writing an article anyone who uses it must also include your author bio below. This could mean thousands of new links.

By: Joe Terceira
From Qinsbuy Media Group ::Own Qinsbuy.com | Domain name Industry | Homegoshopping.com Shopping Online | Kersearch.com search engine & site promotion articles directory

Cheap Methods To Drive Site Traffic

It is quite simple bringing traffic to your website when you understand the appropriate strategies. The two most popular and cheap inter-net marketing strategies are pay-per-click (PPC) search engines and Affiliate Programs. These strategies can bring hordes of traffic interested in buying products or services with minimum risk.

Pay-Per-Click Search Engines
PPC search engines are fairly simple. The website owner develops a set of keywords that people use to find you in the search engines and pay a premium to the search engine each time a visitor clicks on the link. It is important to the web site owner that their site obtains the top search engine rank to appear as the first slot. Obtaining the highest rank is fairly simple in the PPC search engine mode. Find out how much the person who currently occupies the number one slot is paying per click, and outbid them by paying a penny more. The website owner pays as little as .001 per click for site traffic and earns their position in the search engine through bidding.

PPC possesses several benefits as a marketing strategy. Besides supplying customers with effective marketing, it is also cost-effective because you pay only when someone actually accesses your site. Moreover, with this method your listing gets posted quickly anywhere within a few hours or at the most, a few days.

The website owner using the PPC method needs to pick the keywords cautiously. Use specific keywords. Avoid being general or it may attract a lot of traffic uninterested in the website's products or services. This would push the costs of a PPC campaign too high.
Most importantly, calculate how much to bid on keywords. The website must still turn a profit after such expenses.

Affiliate Programs
An Affiliate Program is a no-risk partnership with a company, promoting that company's products on a website. In return, the affiliate earns a percentage of their sales. After signing up for an affiliate program, the affiliate is assigned a special "affiliate URL" that tracks all the visitors the affiliate sends to a company's web site and all the sales the affiliate generates. The affiliate earns a commission each time someone the affiliate referred makes a purchase.

The best way to motivate affiliates to promote a company's product or service is to pay those affiliates well for their efforts. Offer attractive commissions and additional incentives such as bonuses for a certain number of sales to push the affiliates to actively promote the website.

Combine both the strategies mentioned above to develop an integrated marketing strategy. This yields even bigger profits. An easy way to start an integrated marketing campaign is by encouraging affiliates to bid on keywords.

By: David Gass
From Qinsbuy Media Group ::Own Qinsbuy.com | Domain name Industry | Homegoshopping.com Shopping Online | Kersearch.com search engine & site promotion articles directory

Search Engine Optimization

Search engine optimization is also known as (SEO). It is the process of increasing the amount of visitors to your website by ranking high in the search results of a search engine. The higher your website ranks in the results of a search, means the greater chance that your website will be visited by a user. Statistics have shown that it is a common practice for internet users to not click through many pages of search results, so where your website ranks in a search is essential for directing more traffic toward your website. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.

But performing SEO on your website is very difficult and time consuming and for those who have no idea of what they are doing, it can be torture. Most internet beginners believe that all they have to do is simply submit there websites to all the major search engines and they will get insane amounts of traffic only to find out that they willl be lucky to have the search engines send them 10 visitors a year. There are many things needed to create the perfect search engine friendly website so lets talk about a few of them.

1) First and foremost, you need to research and find great quality keywords that are relevant to what you are selling. You can't simply add Bill Gates to your keywords tag and think you will get traffic especially if what your site content is about has nothing to do with Bill Gates. This is considered spam by many search engines and they will penalize you for this. My suggestion is to research key-phrases that are related to your website. Pick key-phrases that less people are using. Don't try to compete with the big boys right off the bat.

2) Now that you have your key-phrases you will need to design and create a website around these key-phrases without using them repeatedly. Search engines also consider this spam. Your key-phrases have to sound smooth when your site is read and also be placed in the most important to least important order in your keywords Meta tags.

3) Make sure you have some of your keywords in your website Meta Description as well without repeating them. Keep your description to no more then 150 characters. Try to explain the content on your website in the best and shortest possible way. This is what will show when your site appears on search engine listings.

4) Try to add you main keyword to your website title and URL. Search engines love this. Your site will jump major rankings just because of this trick alone. But don't abuse this trick because search engines will penalize you big-time.

5) And finally add content to your site. Search engines want content. They don't care how great your site looks. Whenever someone performs a search, search engines will only display sites with the most relevant content. This is only the tip of the iceberg but it will help in getting your website in the right direction.

By Joe Terceira
From Qinsbuy Media Group ::Own Qinsbuy.com | Domain name Industry | Homegoshopping.com Shopping Online | Kersearch.com search engine & site promotion articles directory