Not yet had time to seriously consider why suddenly found a few years ago almost unified Microsoft IE Internet browser now has a global market share fell from 90% to nearly 80%.And Mozilla firefox(firefox browser) in the past 21 months after the issuance of that time was 15% of the world's browser market share.In some countries firefox browser market share of over 20%.Mozilla in Germany unexpectedly reached 39.02% market share.firefox browser through effective market penetration strategy in the field of search engine initial success.
Browser in the course of development,Since 1997 Microsoft IE4 browser will be bundled with Windows 98 OS,Other IE browser will be difficult to contend with.Status of the main players in the browser market,there is still a definite market share despite Netscape browser.But it appears to be negligible compared with the IE browser.Chinese Internet users, IE browser to occupy almost 99% of the share.Facing the IE browser,firefox browser (Mozilla) has not taken any large-scale marketing almost silently into IE user groups,firefox browser market Mozilla rapid expansion of what is the secret?
August 2006,Mozilla firefox browser Foundation announced that its number of users downloaded more than 200 million times.Also "leak" firefox browser to promote successful secret.firefox because Mozilla Foundation for the browser to promote the efforts of all the thousands of members of the network affiliate websites (the content of the website operators published) to vigorously promote Mozilla firefox browser users.In fact, this is no secret,firefox browser integrates all the functions of Google Toolbar,users to browse the website and analysis not only brings convenience,but also promote the popularization and application of the Google Toolbar.So Google through its Google AdSense procedures allow thousands of AdSense members (website Union members) to promote Mozilla browser.
Google AdSense membership in the background are introduced:
"Mozilla Firefox interception window is activated,Label page browsing and privacy and security functions of a Web browser.We will combined with the Google Toolbar for users downloading there.By providing more functional:Google search.Spelling Checker and automatic filling when Mozilla Firefox visit the website.When you introduce users to download and install a firefox,We will be up to USD1.00 proceeds to repay your account."
Thus, the success of Mozilla Firefox behind Google AdSense is a great power play.Google AdSense is not only to bring the 50% of the revenue from sales (see detailed analysis "of the content of the website Google AdSense need more releases").Google has become the most valuable and marketing resources.When a Google hopes to promote new products and services,using Google AdSense.Immediately so that the world can show its millions of web sites through its advertising,promotional information,or even free promotion.This is the tremendous power of network marketing membership.Google originated in the Amazon e-commerce websites such membership marketing network has given full play.
Google AdSense for the first time in October 2004 opened the Chinese website,the author can not help exclaimed after the trial:"Google AdSense is the most marvelous search engine marketing network for membership marketing."Now, in addition to the search engine Google Keywords advertising,Google obviously AdSense model was successfully used to promote new products (such as firefox browser).In order to promote the Google Toolbar,firefox also vigorously promoted the rapid development.It is reported Mozilla Foundation for the Promotion firefox browsers have earned a few million dollars.
Mozilla marketing experience and the success of Google AdSense is to give us a lesson,In the Internet era,a unique network marketing resources,How to Build a Network Marketing and make full use of their own resources into various Internet services website operators and e-commerce websites successful fight.
Also,It is noteworthy that Google AdSense with Mozilla firefox in the same time to promote the browser.There Picasa2 Google's free photo-processing software.Picasa2 also be thousands of websites promoting.Perhaps one year later,in the image-processing software market.Will also similar Mozilla firefox browser market and IE browser to seize the classic cases,image processing software market because the same pattern may change the tremendous power of Google AdSense.