The core of search engine promotion is based on the content of the websites

Search engine is still one of the most important means to promote the website,In particular, the promotion of search engines based on natural search results, so far, are free of charge.
So attention to the large number of small and medium-sized websites,search engine marketing approach has become a key component of network marketing system approach.
Search Engine Marketing for the present study, both for the search engine optimization or paid search engine advertising.Basically at the operational level.
If we are to the operation of these specific methods and techniques into the search engine to promote the general law,it is necessary to ask the following question : What is the core idea of search engine promotion?

Research shows:Search engine marketing promotion is based on the content of the websites - that is the core idea.

This was very simple words, if we make a careful analysis will show that this statement does include a search engine promotion of the general law.The author of "Talking about ideas to promote the content of the website promotion strategy",
the article to make a point:"ICP website content of the website is not only the major source of life.Enterprise Network Marketing website for the same effect is essential".
Because of the content of the website itself is also an effective means to promote websites.But the need to promote the search engine using the information retrieval tools.
So the content of the website promotion strategy, the fact is, search engine promotion strategies specific application.

The core search engine marketing strategy is to promote the significance of the site

"Web-based search engine promotion is the promotion of effective message."The guiding ideology of guiding significance to the development of web-promotion strategy in several ways :

(1) The need to promote effective website content

Effective websites, which promote the value of the contents of the website.The increase in the content of the website was first expressed in user access to information.
This is the basic purpose of the contents of any websites, direct from the user's point of view.Online information usually does not satisfy all the needs of users,
an increase of the content of the website.This means that the user's information needs to meet the increased demand for a little effort.
So the content of the website is the basic starting point strategy to provide users with effective information and services so that whether users to the website through which the channels have access to the fullest possible information.

Meet the basic needs of users on the premise that the content of the website should also take into account the law of search and retrieval engine included.
This website is able to provide users access to information through search engines bring more opportunities.
Search engines included in the website for information on the unit.A web site has been included in the per user was found,
can be collected only by the search engine search engine marketing opportunities.Therefore, by increasing the content of the website and the website of its marketing strategy to achieve,
remains in essence a search engine means to the specific application form,should be subject to the general principles of search engine marketing.
Does the content of the website is to promote the value of the website is not only dependent on search enginesalso depends on the search engine user behavior,
the practice of website content has been included in search engines.and the use of some keyword search when users search results in higher positions.
Users can be found and lead to further interest.Network Marketing is one of the basic tasks using the Internet means to target marketing messages to users.
The website's contents and the basic task of the strategy is to achieve specific one.

(2) The content of the website strategy and website promotion strategies are inseparable

The website promotion system is not only a professional website,website and the website of the functional and structural factors such as website promotion strategies and the effects of direct relevance.
The contents of the website with a direct impact on the same website promotion strategy results.Only in general website promotion strategy,
the strategy of the content of the website was very small.Little strategy or content of the website will link up with the website promotion strategy.
Taking into account the significance of the content of the website for the promotion of the website,facilitating the coordination of strategies and content web site promotion strategy,
the relationship betweenNetwork Marketing Strategy, which were an important part of the overall marketing strategy for the network should be harmonized.

Above analysis shows that an effective website promotion strategy for the content of the website is so important,
more than one website,as long as it contains valid keywords in the search results on more then one user was found>
But as a matter of fact, not every website has a lot of content, particularly users interested in the content,
it is meager contents.This situation is particularly prevalent in many small and medium-sized Web site,
except as company profiles, product descriptions,None of the other contents of default.
So, how should an effective website content?This is precisely why many websites to promote one of the key problems facing the website.
In this regard, the observation of a new online marketing study concluded that how can increase the content of the website from the site of internal
and external resources to increase two elements:(1) make full use of internal resources, the content is available on the website for a reasonable package,The extension and optimization;
(2) rational use of external resources, including the use of the resource partners,related to the use of information resources and the dissemination of information resources through other websites,etc.



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