Wednesday, October 25, 2006
Tips on Building a Search Engine Friendly Website
There is a ton of materials on the internet about how to bring web traffic to your site, but starting off with a good foundation make it all much easier. Lets say you want to open a portal for online casinos or sports betting sites. The first thing you need to do is to come up with a domain name. The Domain name is your URL or Universal Resource Locator. This is what people have to type in after http://www to get to your website. If you have a URL that is a popular phrase or grouping of words that are related to the topic of your site, you have a much better chance of it coming up high on a search. So if you are a gambling portal web site and your URL is onlinecasino.com you have a better chance of people finding it when looking for online casinos then if it were called bobscasinowebsite. The next thing is that the content of your site must be related to the purpose of your site. If your site is for the purpose of making money then you have something to sell. Maybe you are trying to bring business to a casino website then the content on your site should be about things relative to gambling. Put casino reviews, tips on different types of casino games and whatever else you think may be interesting to someone doing a search on casinos and gambling. Make sure your site is easy to navigate. If it is too hard to get around then even if it is top of a Google search no one will ever use it. Each page should cover one topic, and it should not be crowded with banners and advertisements. If on your site you have videos then keep them all together and break them into relative areas of interest. If you have some videos of people getting caught cheating in a casino create a section for casino related videos and put them all in that section, this will make it very simple to search thru all your content to find what it is your visitors are looking for. News relevant to your site is also a great way to bring in traffic. Many people nowadays get their news online and not just world news. Maybe someone wants to read about the gambling bill that was passed in congress recently to ban money transfers to and from online casinos, a great advantage to having news on your page is that if it is well written and the topic of the article is a hot topic other news sources like yahoo and Google may take your article and put a link to it from their site. This would give you thousands of hits, and that is the goal. The last tip I can give you for building a search engine friendly site is to make sure to add new content every day, it does not matter if this content is a how to article a news article, pictures or anything else but adding new content daily will increase your page rank and increase the chances of coming up when someone is doing a web search. If you incorporate all these tips when building your website I can guarantee it will make your job much easier, no one wants to build a site and then find out they need to star over from scratch, because ever day offline is potential money lost.
Yahoo and MSN have the punishment
In this article,we look at search engine used by Yahoo and MSN punishment and the network have on how to avoid these penalties,
or if the website be penalized,how to remove penalties.
Yahoo search engine penalties
Yahoo has many kinds of penalties,but their systems more advanced than Google unpredictable.Some punishment is fair,but many in the forum complained that they received from Yahoo's unfair punishment.I have personally experienced both.
Yahoo has a very strict spam control department,So they have a lot of automatic application of penalties and many other manual punishment.
The major difference between Yahoo and Google is the punishment will be automatically removed from Google.Cancellation penalties in Yahoo is very difficult and can only be removed manually.Request by e-mail to Yahoo to remove penalties.
The guidelines were prepared in the Yahoo website for the network, the following is considered Spam:
1:The impact of search results accuracy or relevance of the website diversity
2:Guide for the users of the web site to another web site
3:Other website with a lot of content with the same website
4:Countless non-members must virtual mainframe sites
5:Many automatically generated pages or non value content for the website
6:Using artificial means to improve one's website homepage search engine rankings
7:Use hidden text
8:End-users who offer different content to search engines and website
9:Excessive cross-link to a website to enhance the surface popular sites
10:Search engines are aimed at building sites
11:Use the wrong competitors name
12:The number of sites using the same content
13:Activated a website used excessive window, interferes with the user's browsing
14:Who did the website is deceptive,fraudulent or provide the users with little experience
As a search engine optimization engineer,I encountered other Yahoo penalty :
1:In a very short period of time a large number of exchange links
2:To enhance the link popularity of other sites specially set up sites
3:The number of domain names owned by a company and its promotion
4:The re-use of 302 guided links to other sites
5:From other sites to link to your site is linked cgi script.Yahoo search engine robots to deceive you with a double as the station
6:Scraper sites used for a similar anchor text,the position is too high density,this is the engine sites title
MSN search engine penalties
MSN search engine in all of the minimum penalty.Now they just check the most basic spam filters,so that they at least punishment,So has the most spam.
MSN was declared persona non grata following :
The following entries and technology is not suitable for use as an index:
1:The adoption of such items or technologies that may affect your site's ranking in MSN Search.The sites then you may be deleted from the MSN search index
2:The contnet of website is not related to the words, trying to increase a website for a keyword density.This includes packing users do not want to see the label ALT
3:The use of hidden text or links.You should use only text and links users can see
4:Using technology to artificially increase the number of links to your Web site as a link, such as factories link
Conclusion
To ensure good results and rankings of your site is relatively stable,error estimate and ASM for Mortar Finite brick and you can consider the analogy.Treat you like a store sites,the study of its mode of operation,continue to build.That is,your site does not use any illegal acts.Along with the deepening of your website,if imaginary,"Sergey Brin," I see the site, He will be recognized this?This can help you build and maintain a successful Web sites.
or if the website be penalized,how to remove penalties.
Yahoo search engine penalties
Yahoo has many kinds of penalties,but their systems more advanced than Google unpredictable.Some punishment is fair,but many in the forum complained that they received from Yahoo's unfair punishment.I have personally experienced both.
Yahoo has a very strict spam control department,So they have a lot of automatic application of penalties and many other manual punishment.
The major difference between Yahoo and Google is the punishment will be automatically removed from Google.Cancellation penalties in Yahoo is very difficult and can only be removed manually.Request by e-mail to Yahoo to remove penalties.
The guidelines were prepared in the Yahoo website for the network, the following is considered Spam:
1:The impact of search results accuracy or relevance of the website diversity
2:Guide for the users of the web site to another web site
3:Other website with a lot of content with the same website
4:Countless non-members must virtual mainframe sites
5:Many automatically generated pages or non value content for the website
6:Using artificial means to improve one's website homepage search engine rankings
7:Use hidden text
8:End-users who offer different content to search engines and website
9:Excessive cross-link to a website to enhance the surface popular sites
10:Search engines are aimed at building sites
11:Use the wrong competitors name
12:The number of sites using the same content
13:Activated a website used excessive window, interferes with the user's browsing
14:Who did the website is deceptive,fraudulent or provide the users with little experience
As a search engine optimization engineer,I encountered other Yahoo penalty :
1:In a very short period of time a large number of exchange links
2:To enhance the link popularity of other sites specially set up sites
3:The number of domain names owned by a company and its promotion
4:The re-use of 302 guided links to other sites
5:From other sites to link to your site is linked cgi script.Yahoo search engine robots to deceive you with a double as the station
6:Scraper sites used for a similar anchor text,the position is too high density,this is the engine sites title
MSN search engine penalties
MSN search engine in all of the minimum penalty.Now they just check the most basic spam filters,so that they at least punishment,So has the most spam.
MSN was declared persona non grata following :
The following entries and technology is not suitable for use as an index:
1:The adoption of such items or technologies that may affect your site's ranking in MSN Search.The sites then you may be deleted from the MSN search index
2:The contnet of website is not related to the words, trying to increase a website for a keyword density.This includes packing users do not want to see the label ALT
3:The use of hidden text or links.You should use only text and links users can see
4:Using technology to artificially increase the number of links to your Web site as a link, such as factories link
Conclusion
To ensure good results and rankings of your site is relatively stable,error estimate and ASM for Mortar Finite brick and you can consider the analogy.Treat you like a store sites,the study of its mode of operation,continue to build.That is,your site does not use any illegal acts.Along with the deepening of your website,if imaginary,"Sergey Brin," I see the site, He will be recognized this?This can help you build and maintain a successful Web sites.
SEO Tips - Title Tag Tips
Today’s visibility tip is all about your title tags.
Video Transcript: In terms of visibility, the title tag is one of the most important components of your web page. Yet, for whatever reason, I see sites every day that don’t take advantage of it. Too often I see sites with a title tag of just their site name or company - on every page of their site - or, even worse, a long, jumbled string of keywords. That’s not going to accomplish much beyond making your site look spammy and cheap.
In terms of search engine optimization, the title tag is one of the most important aspects of your HTML page insofar as helping search spiders understand what your page is about.
Beyond crawlers and spiders though, the title tag is also extremely important to the users of your site. That’s because the title tag is the text that will be displayed at the top of the browser window. it will also be the text displayed in the navigation tabs if you are using a browser that supports tabs like firefox. Either way, it’s an easy way you can help people navigate your site.
One of the most common mistakes concerning title tags is just having one title for every page on your site. Every page on your site has a different focus or theme.. As such, you should have different tile tags for every one of these pages. Search engine spiders are coming to your site every day (hopefully) and their job is to figure out what your pages are about. If every page on your site is titled with just your business or domain name, you aren’t really telling them too much they don’t already know.
Think about it this way, search engine results don’t point at sites as much as they do pages within a site. As such, it’s a lot more effective to individually target and title the pages within your site to maximize your exposure to the internet spiders and make it easy for them to distinguish the pages within your site from one another.
Likewise, for your human users browsing thru your site wiith 10 tabs or windows open all over the place - if every one of those tabs or windows all just say yourcompanyname.com, they’re going to have a really hard time keeping track of what’s what.
If you were in the widget business for instance, you wouldn’t want the title of every page on your site to just be:
Widget World, home of the web’s finest widgets. - WidgetWorld.com
Trust me, neither the search spiders nor the end users care if this is indeed the home of the world’s finest widgets. Make your sales pitches elsewhere.
When you’re creating your title tags, it’s important ot have your most important keywords early in the tag. It’s generally accepted that words towards the beginning of your title tag are counted as being more significant than words later in your title tag. As such, you want to include the name of your site in your title tag - you want people to be able to easily idetify your pages from the title tag, but you should do it at the end of the tag, like we see in our example:
Title Tag Tutorial - Jayde.com
Now, let’s say you have a site that sells widgets. You’ve done your homework and have a separate page dedicated to each type of widget you sell. Each of these pages needs a unique title tag as well. Let’s Say you sell baseball widgets, soccer widgets and hockey widgets. Each of those pages should have it’s own dedicated title text.
If possible, it’s always good to be even more specific. If your company sells widgets for baseball, and you have separate widgets for left handed vs. right handed players you might try to make a page specifically for that and be sure you include that information in the title.
For example:
Left handed baseball widgets for sale - WidgetWorld.com
You want to think about query strings - in other words what words or phrases will people search, that this page should result for. Look at the content of your page, thiink about what that page is most specifically about and then create your title tag using the most specific and logical terms you can, followed by your business or domain name for branding/easy identification.
So, here are a few points you want to keep in mind insofar as your title tags are concerned:
- Create a unique title tag specific to every single page of your site
- Use the most important keywords early in the tag
- use your company name in every tag - towards the end
- Think about query strings (what are people going to search for)
- avoid hyperbole, sales pitches, and slogans
James http://www.kerseach.com,http://www.adultfriendfind.info
Video Transcript: In terms of visibility, the title tag is one of the most important components of your web page. Yet, for whatever reason, I see sites every day that don’t take advantage of it. Too often I see sites with a title tag of just their site name or company - on every page of their site - or, even worse, a long, jumbled string of keywords. That’s not going to accomplish much beyond making your site look spammy and cheap.
In terms of search engine optimization, the title tag is one of the most important aspects of your HTML page insofar as helping search spiders understand what your page is about.
Beyond crawlers and spiders though, the title tag is also extremely important to the users of your site. That’s because the title tag is the text that will be displayed at the top of the browser window. it will also be the text displayed in the navigation tabs if you are using a browser that supports tabs like firefox. Either way, it’s an easy way you can help people navigate your site.
One of the most common mistakes concerning title tags is just having one title for every page on your site. Every page on your site has a different focus or theme.. As such, you should have different tile tags for every one of these pages. Search engine spiders are coming to your site every day (hopefully) and their job is to figure out what your pages are about. If every page on your site is titled with just your business or domain name, you aren’t really telling them too much they don’t already know.
Think about it this way, search engine results don’t point at sites as much as they do pages within a site. As such, it’s a lot more effective to individually target and title the pages within your site to maximize your exposure to the internet spiders and make it easy for them to distinguish the pages within your site from one another.
Likewise, for your human users browsing thru your site wiith 10 tabs or windows open all over the place - if every one of those tabs or windows all just say yourcompanyname.com, they’re going to have a really hard time keeping track of what’s what.
If you were in the widget business for instance, you wouldn’t want the title of every page on your site to just be:
Trust me, neither the search spiders nor the end users care if this is indeed the home of the world’s finest widgets. Make your sales pitches elsewhere.
When you’re creating your title tags, it’s important ot have your most important keywords early in the tag. It’s generally accepted that words towards the beginning of your title tag are counted as being more significant than words later in your title tag. As such, you want to include the name of your site in your title tag - you want people to be able to easily idetify your pages from the title tag, but you should do it at the end of the tag, like we see in our example:
Now, let’s say you have a site that sells widgets. You’ve done your homework and have a separate page dedicated to each type of widget you sell. Each of these pages needs a unique title tag as well. Let’s Say you sell baseball widgets, soccer widgets and hockey widgets. Each of those pages should have it’s own dedicated title text.
If possible, it’s always good to be even more specific. If your company sells widgets for baseball, and you have separate widgets for left handed vs. right handed players you might try to make a page specifically for that and be sure you include that information in the title.
For example:
You want to think about query strings - in other words what words or phrases will people search, that this page should result for. Look at the content of your page, thiink about what that page is most specifically about and then create your title tag using the most specific and logical terms you can, followed by your business or domain name for branding/easy identification.
So, here are a few points you want to keep in mind insofar as your title tags are concerned:
- Create a unique title tag specific to every single page of your site
- Use the most important keywords early in the tag
- use your company name in every tag - towards the end
- Think about query strings (what are people going to search for)
- avoid hyperbole, sales pitches, and slogans
James http://www.kerseach.com,http://www.adultfriendfind.info
How To Avoid Search Engine Spamming?
Search Engine Spamming also known as Spamdexing (spamming and indexing) is the practice of deliberately manipulating web pages to obtain high search engine rankings. Spamdexing is used to mislead search engines indexing program and to gain ranking position which they do not deserve.
Search Engine Optimisers are always on the look out for techniques to make their site rank well. They end up using spam techniques either knowingly or unknowingly simply to boost their search engine rankings. Improper use of SEO will sometimes result in site's getting penalised. With Google's pilot program now on, most webmasters are redefining their SEO methods followed so far.
The spam tactics mentioned below could either block search engine robots form crawling your site properly or get your site penalized in certain search engines/directories. Make sure you are well aware of these tactics before designing or optimising your website.
10 Search Engine Spam tactics known -
1. Hidden keywords
2. Keyword stuffing
3. Use of unrelated keywords
4. Hidden Links
5. Redirects
6. Doorway Pages
7. Unreadable tiny texts
8. Link farms
9. Cloaking
10. Mirror sites
Hidden Keywords
Hidden keyword also known as invisible text is the most common form of spam practised on websites. Hidden text or content will not be seen by human visitors and are only meant for the search engines spiders. The purpose of using hidden text is to increase the keyword density of the webpage and also to trick the search engines into indexing the text on the page. Hidden texts are used through HTML format and also using Cascading Style Sheets (CSS).
Invisible text through HTML is done by stuffing in keywords which have the text colour same as that of the background colour, therefore making it invisible to visitors eyes. Hidden text through HTML is easily detectable by search engines these days with the help of search engine filters.
Hidden text through CSS is slightly different compared to method used through HTML, in CSS the colour of the text is stored in external CSS file. Search Engines find it difficult to crawl external files, but are in the process of enhancing their filters to identify CSS spam.
Keyword Stuffing
Keyword Stuffing is implemented by adding block of keywords/keyphrases onto the webpage. Keyword stuffing is practised to increase the density of targeted keywords, thereby tricking the search engine robots into considering the page to be more relevant for the search phrase.
Search Engines easily detect keyword stuffing and therefore it would be wise to refrain from using keyword stuffing. On practising keyword stuffing your site will be blacklisted and banned from the search engine index.
Use of Unrelated Keywords
Unrelated keywords is the practice of using keywords on the webpage which are not related to sites content. This method is followed to trick a few people searching for such words into clicking at their sites link.
Generally people will quickly leave such sites when they do not find the information they were searching for.
Hidden Links
Hidden links are used to increase the link popularity of the site. These links are hidden from the reach of visitors and are used to fool the search engines. They are usually in the form of small hyperlinked dots.
Redirects
Redirection is the process of taking the user to another page without his or her intervention by using META refresh tags, CGI scripts, Java, JavaScript, Server side redirects or server side techniques.
Doorway Pages
Doorway pages are low quality web pages that contain very little content, stuffed with targeted keywords and keyphrases. Doorway pages are designed to rank highly within the search results. A doorway page will generally have "click here to enter" in the middle of it.
Unreadable Tiny Text
Tiny text spam consists of placing keywords and phrases in the tiniest text imaginable all over site/webpage. Most people can't see them, but spiders can and will ban such sites eventually.
Link Farms
Link farms are webpages created solely for search engine ranking purpose that consist of long list of unrelated weblinks on page.
These type of pages/sites are penalised by most search engines.
Cloaking
Cloaking is the practice of dynamically generating keyword rich content to the search engine robots, while providing different content to the actual visitors. By cloaking the user will not be able to see the code of the page shown to the search engines.
Most search engines have devised methods to detect cloaking and have banned sites which have followed such an activity.
Mirror Sites
Mirror sites are identical sites hosted on different domains/website address. By mirroring sites one can build hundreds of duplicate pages with entirely different urls. Intention of adopting mirror sites is to quickly populate your sites pages and also to increase inbound links.
Large websites often provide mirror sites in different countries so that their users can download from a closer server in hopes of achieving faster download speeds. While this is a perfectly legitimate practice, many search engines consider it “spam” because the number of pages is doubled, the content being identical.
Most Search Engines do not appreciate duplication of sites, but some of them are vulnerable to such technique as yet.
How to avoid Spam?
Search Engine marketeers are forced to follow spam techniques due to many reasons, there maybe branding restrictions, site navigation demands, immediate sales increase, style guidelines and more. With thousands of seo providers out there, the competition to get high rankings in search engines has become intense. For many of these Search engine optimisation providers quality is a secondary issues, empty promises are made to win the trust of clients.
Search Engines value content rich sites and that is the only key to success. The much needed resources for good Search Engine optimisations are developers, content writers and skilled SEO's. In most cases the company cannot afford to provide these resources due to financial deficiencies, resulting in Search Engine Spam. Unethical SEO or search engine spam originates due to mixture of greedy website owners and search engine spammers.
Each Search Engine has its own distinctive Spam penalties. Google greys out the page rank of the penalised site, providing a zero page rank. Sometimes the entire site is banned from the search engines. Once you are banned you may have to apologise and resubmit your site for re-inclusion in search engine directories. It will take a couple of months before you see your site listed again in the search engines.
The only way to avoid this is to hire a good SEO who does not offer top 5 search engine rankings, but optimise your site with well written content and user navigation. With good optimisation practice you will find your site eventually listed in the top search engine positions and gain long lasting quality traffic.
Search Engine Optimisers are always on the look out for techniques to make their site rank well. They end up using spam techniques either knowingly or unknowingly simply to boost their search engine rankings. Improper use of SEO will sometimes result in site's getting penalised. With Google's pilot program now on, most webmasters are redefining their SEO methods followed so far.
The spam tactics mentioned below could either block search engine robots form crawling your site properly or get your site penalized in certain search engines/directories. Make sure you are well aware of these tactics before designing or optimising your website.
10 Search Engine Spam tactics known -
1. Hidden keywords
2. Keyword stuffing
3. Use of unrelated keywords
4. Hidden Links
5. Redirects
6. Doorway Pages
7. Unreadable tiny texts
8. Link farms
9. Cloaking
10. Mirror sites
Hidden Keywords
Hidden keyword also known as invisible text is the most common form of spam practised on websites. Hidden text or content will not be seen by human visitors and are only meant for the search engines spiders. The purpose of using hidden text is to increase the keyword density of the webpage and also to trick the search engines into indexing the text on the page. Hidden texts are used through HTML format and also using Cascading Style Sheets (CSS).
Invisible text through HTML is done by stuffing in keywords which have the text colour same as that of the background colour, therefore making it invisible to visitors eyes. Hidden text through HTML is easily detectable by search engines these days with the help of search engine filters.
Hidden text through CSS is slightly different compared to method used through HTML, in CSS the colour of the text is stored in external CSS file. Search Engines find it difficult to crawl external files, but are in the process of enhancing their filters to identify CSS spam.
Keyword Stuffing
Keyword Stuffing is implemented by adding block of keywords/keyphrases onto the webpage. Keyword stuffing is practised to increase the density of targeted keywords, thereby tricking the search engine robots into considering the page to be more relevant for the search phrase.
Search Engines easily detect keyword stuffing and therefore it would be wise to refrain from using keyword stuffing. On practising keyword stuffing your site will be blacklisted and banned from the search engine index.
Use of Unrelated Keywords
Unrelated keywords is the practice of using keywords on the webpage which are not related to sites content. This method is followed to trick a few people searching for such words into clicking at their sites link.
Generally people will quickly leave such sites when they do not find the information they were searching for.
Hidden Links
Hidden links are used to increase the link popularity of the site. These links are hidden from the reach of visitors and are used to fool the search engines. They are usually in the form of small hyperlinked dots.
Redirects
Redirection is the process of taking the user to another page without his or her intervention by using META refresh tags, CGI scripts, Java, JavaScript, Server side redirects or server side techniques.
Doorway Pages
Doorway pages are low quality web pages that contain very little content, stuffed with targeted keywords and keyphrases. Doorway pages are designed to rank highly within the search results. A doorway page will generally have "click here to enter" in the middle of it.
Unreadable Tiny Text
Tiny text spam consists of placing keywords and phrases in the tiniest text imaginable all over site/webpage. Most people can't see them, but spiders can and will ban such sites eventually.
Link Farms
Link farms are webpages created solely for search engine ranking purpose that consist of long list of unrelated weblinks on page.
These type of pages/sites are penalised by most search engines.
Cloaking
Cloaking is the practice of dynamically generating keyword rich content to the search engine robots, while providing different content to the actual visitors. By cloaking the user will not be able to see the code of the page shown to the search engines.
Most search engines have devised methods to detect cloaking and have banned sites which have followed such an activity.
Mirror Sites
Mirror sites are identical sites hosted on different domains/website address. By mirroring sites one can build hundreds of duplicate pages with entirely different urls. Intention of adopting mirror sites is to quickly populate your sites pages and also to increase inbound links.
Large websites often provide mirror sites in different countries so that their users can download from a closer server in hopes of achieving faster download speeds. While this is a perfectly legitimate practice, many search engines consider it “spam” because the number of pages is doubled, the content being identical.
Most Search Engines do not appreciate duplication of sites, but some of them are vulnerable to such technique as yet.
How to avoid Spam?
Search Engine marketeers are forced to follow spam techniques due to many reasons, there maybe branding restrictions, site navigation demands, immediate sales increase, style guidelines and more. With thousands of seo providers out there, the competition to get high rankings in search engines has become intense. For many of these Search engine optimisation providers quality is a secondary issues, empty promises are made to win the trust of clients.
Search Engines value content rich sites and that is the only key to success. The much needed resources for good Search Engine optimisations are developers, content writers and skilled SEO's. In most cases the company cannot afford to provide these resources due to financial deficiencies, resulting in Search Engine Spam. Unethical SEO or search engine spam originates due to mixture of greedy website owners and search engine spammers.
Each Search Engine has its own distinctive Spam penalties. Google greys out the page rank of the penalised site, providing a zero page rank. Sometimes the entire site is banned from the search engines. Once you are banned you may have to apologise and resubmit your site for re-inclusion in search engine directories. It will take a couple of months before you see your site listed again in the search engines.
The only way to avoid this is to hire a good SEO who does not offer top 5 search engine rankings, but optimise your site with well written content and user navigation. With good optimisation practice you will find your site eventually listed in the top search engine positions and gain long lasting quality traffic.
Firefox browser market penetration and the power of Google AdSense
Not yet had time to seriously consider why suddenly found a few years ago almost unified Microsoft IE Internet browser now has a global market share fell from 90% to nearly 80%.And Mozilla firefox(firefox browser) in the past 21 months after the issuance of that time was 15% of the world's browser market share.In some countries firefox browser market share of over 20%.Mozilla in Germany unexpectedly reached 39.02% market share.firefox browser through effective market penetration strategy in the field of search engine initial success.
Browser in the course of development,Since 1997 Microsoft IE4 browser will be bundled with Windows 98 OS,Other IE browser will be difficult to contend with.Status of the main players in the browser market,there is still a definite market share despite Netscape browser.But it appears to be negligible compared with the IE browser.Chinese Internet users, IE browser to occupy almost 99% of the share.Facing the IE browser,firefox browser (Mozilla) has not taken any large-scale marketing almost silently into IE user groups,firefox browser market Mozilla rapid expansion of what is the secret?
August 2006,Mozilla firefox browser Foundation announced that its number of users downloaded more than 200 million times.Also "leak" firefox browser to promote successful secret.firefox because Mozilla Foundation for the browser to promote the efforts of all the thousands of members of the network affiliate websites (the content of the website operators published) to vigorously promote Mozilla firefox browser users.In fact, this is no secret,firefox browser integrates all the functions of Google Toolbar,users to browse the website and analysis not only brings convenience,but also promote the popularization and application of the Google Toolbar.So Google through its Google AdSense procedures allow thousands of AdSense members (website Union members) to promote Mozilla browser.
Google AdSense membership in the background are introduced:
"Mozilla Firefox interception window is activated,Label page browsing and privacy and security functions of a Web browser.We will combined with the Google Toolbar for users downloading there.By providing more functional:Google search.Spelling Checker and automatic filling when Mozilla Firefox visit the website.When you introduce users to download and install a firefox,We will be up to USD1.00 proceeds to repay your account."
Thus, the success of Mozilla Firefox behind Google AdSense is a great power play.Google AdSense is not only to bring the 50% of the revenue from sales (see detailed analysis "of the content of the website Google AdSense need more releases").Google has become the most valuable and marketing resources.When a Google hopes to promote new products and services,using Google AdSense.Immediately so that the world can show its millions of web sites through its advertising,promotional information,or even free promotion.This is the tremendous power of network marketing membership.Google originated in the Amazon e-commerce websites such membership marketing network has given full play.
Google AdSense for the first time in October 2004 opened the Chinese website,the author can not help exclaimed after the trial:"Google AdSense is the most marvelous search engine marketing network for membership marketing."Now, in addition to the search engine Google Keywords advertising,Google obviously AdSense model was successfully used to promote new products (such as firefox browser).In order to promote the Google Toolbar,firefox also vigorously promoted the rapid development.It is reported Mozilla Foundation for the Promotion firefox browsers have earned a few million dollars.
Mozilla marketing experience and the success of Google AdSense is to give us a lesson,In the Internet era,a unique network marketing resources,How to Build a Network Marketing and make full use of their own resources into various Internet services website operators and e-commerce websites successful fight.
Also,It is noteworthy that Google AdSense with Mozilla firefox in the same time to promote the browser.There Picasa2 Google's free photo-processing software.Picasa2 also be thousands of websites promoting.Perhaps one year later,in the image-processing software market.Will also similar Mozilla firefox browser market and IE browser to seize the classic cases,image processing software market because the same pattern may change the tremendous power of Google AdSense.
Browser in the course of development,Since 1997 Microsoft IE4 browser will be bundled with Windows 98 OS,Other IE browser will be difficult to contend with.Status of the main players in the browser market,there is still a definite market share despite Netscape browser.But it appears to be negligible compared with the IE browser.Chinese Internet users, IE browser to occupy almost 99% of the share.Facing the IE browser,firefox browser (Mozilla) has not taken any large-scale marketing almost silently into IE user groups,firefox browser market Mozilla rapid expansion of what is the secret?
August 2006,Mozilla firefox browser Foundation announced that its number of users downloaded more than 200 million times.Also "leak" firefox browser to promote successful secret.firefox because Mozilla Foundation for the browser to promote the efforts of all the thousands of members of the network affiliate websites (the content of the website operators published) to vigorously promote Mozilla firefox browser users.In fact, this is no secret,firefox browser integrates all the functions of Google Toolbar,users to browse the website and analysis not only brings convenience,but also promote the popularization and application of the Google Toolbar.So Google through its Google AdSense procedures allow thousands of AdSense members (website Union members) to promote Mozilla browser.
Google AdSense membership in the background are introduced:
"Mozilla Firefox interception window is activated,Label page browsing and privacy and security functions of a Web browser.We will combined with the Google Toolbar for users downloading there.By providing more functional:Google search.Spelling Checker and automatic filling when Mozilla Firefox visit the website.When you introduce users to download and install a firefox,We will be up to USD1.00 proceeds to repay your account."
Thus, the success of Mozilla Firefox behind Google AdSense is a great power play.Google AdSense is not only to bring the 50% of the revenue from sales (see detailed analysis "of the content of the website Google AdSense need more releases").Google has become the most valuable and marketing resources.When a Google hopes to promote new products and services,using Google AdSense.Immediately so that the world can show its millions of web sites through its advertising,promotional information,or even free promotion.This is the tremendous power of network marketing membership.Google originated in the Amazon e-commerce websites such membership marketing network has given full play.
Google AdSense for the first time in October 2004 opened the Chinese website,the author can not help exclaimed after the trial:"Google AdSense is the most marvelous search engine marketing network for membership marketing."Now, in addition to the search engine Google Keywords advertising,Google obviously AdSense model was successfully used to promote new products (such as firefox browser).In order to promote the Google Toolbar,firefox also vigorously promoted the rapid development.It is reported Mozilla Foundation for the Promotion firefox browsers have earned a few million dollars.
Mozilla marketing experience and the success of Google AdSense is to give us a lesson,In the Internet era,a unique network marketing resources,How to Build a Network Marketing and make full use of their own resources into various Internet services website operators and e-commerce websites successful fight.
Also,It is noteworthy that Google AdSense with Mozilla firefox in the same time to promote the browser.There Picasa2 Google's free photo-processing software.Picasa2 also be thousands of websites promoting.Perhaps one year later,in the image-processing software market.Will also similar Mozilla firefox browser market and IE browser to seize the classic cases,image processing software market because the same pattern may change the tremendous power of Google AdSense.
Methods to promote the website (2006 version)
Many friends have conclude the methods,but with the passage of time,a lot of new approaches.Often these new approaches,in actual operation have more remarkable achievements.Many applications currently web2.0 very fiery,but search engines on web2.0 elements,more friendly. web2.0 elements used to promote their sites.Of course,I want to integrate my predecessors and on the means to promote web2.0 way to do something in conclusion:
1:SEO.In fact,we should consider the establishment of the website at the same time,the proven effective for several things.URL alphabet,simple straightforward headlines division title "and his" meta-appropriate,functional RSS subscription,rich website linked to the website map, labels, the most important thing is not to do evil.After they finish,submit to the search engines.
2.RSS.Use RSS in addition to enriching website connected,users will have a subscription.Then there are several RSS polymerization sites,the search included so fast.For example RSS.bokee.com,feedss.com.Users interested in the content of the site through subscription,we can increase the traffic,and users can also increase the viscosity.
3.Cyber Digest.This method is very good,very effective.Some cyber digest can give your website often bring considerable traffic.
4.Link exchange.It is imperative to promote the website.
5.E-MAIL.It is a good way to promote.Many of the website's success,to a great extent,depend on the promotion of the way.
6.Advertising.That,we need to spend a lot of money,but the recommended method is more economical to promote their advertising,so basically the same expenditure.Website traffic has also been promoted.
7.Rich conten.Users rely on the word-of-mouth marketing legend,it is actually very effective.
Recommendation:Join the key social search engine.Search engine traffic to the website is huge.However,the search engine has its own personality.Want to use search engines to have a great traffic or require a lot of ability.Of course,we can choose a new social search,such as:deyeb.Actual effect!Web2.0 combination of many elements such sites,but he is a social search engine,users will be the message.Promotion of the content, it is easy to achieve the ultimate goal of such websites.Methods (There are many similar websites, you can find themselves):
1.Download Tools Bar
2.Promote their own to the collection and search results through tools bar.
3.Also in the "group" and an "encyclopedia" to promote your information.And the effects of promotional skills.Not blindly made advertisements,were shut out.Rich content carrying the promotion, is the best way.
Actually,the most important thing is to do a rich content,the most important thing is to promote the prudent choice is not connected,Quality is important.Combining a variety of marketing methods,the best result is a search engine marketing and Internet advertising.Other methods have certain effects.However,However,it is desirable to attract target customers,or more of the traffic is useless.
1:SEO.In fact,we should consider the establishment of the website at the same time,the proven effective for several things.URL alphabet,simple straightforward headlines division title "and his" meta-appropriate,functional RSS subscription,rich website linked to the website map, labels, the most important thing is not to do evil.After they finish,submit to the search engines.
2.RSS.Use RSS in addition to enriching website connected,users will have a subscription.Then there are several RSS polymerization sites,the search included so fast.For example RSS.bokee.com,feedss.com.Users interested in the content of the site through subscription,we can increase the traffic,and users can also increase the viscosity.
3.Cyber Digest.This method is very good,very effective.Some cyber digest can give your website often bring considerable traffic.
4.Link exchange.It is imperative to promote the website.
5.E-MAIL.It is a good way to promote.Many of the website's success,to a great extent,depend on the promotion of the way.
6.Advertising.That,we need to spend a lot of money,but the recommended method is more economical to promote their advertising,so basically the same expenditure.Website traffic has also been promoted.
7.Rich conten.Users rely on the word-of-mouth marketing legend,it is actually very effective.
Recommendation:Join the key social search engine.Search engine traffic to the website is huge.However,the search engine has its own personality.Want to use search engines to have a great traffic or require a lot of ability.Of course,we can choose a new social search,such as:deyeb.Actual effect!Web2.0 combination of many elements such sites,but he is a social search engine,users will be the message.Promotion of the content, it is easy to achieve the ultimate goal of such websites.Methods (There are many similar websites, you can find themselves):
1.Download Tools Bar
2.Promote their own to the collection and search results through tools bar.
3.Also in the "group" and an "encyclopedia" to promote your information.And the effects of promotional skills.Not blindly made advertisements,were shut out.Rich content carrying the promotion, is the best way.
Actually,the most important thing is to do a rich content,the most important thing is to promote the prudent choice is not connected,Quality is important.Combining a variety of marketing methods,the best result is a search engine marketing and Internet advertising.Other methods have certain effects.However,However,it is desirable to attract target customers,or more of the traffic is useless.
Top Ten SEO Factors
These are what I believe to be the top 10 most important things (not necessarily in order) that you need, in order to get your website found in the search engines.
There are many other factors as well, but if you follow these guidelines, you'll stand a much better chance, and you'll be off to a good start.
1. Title Meta Tag
The title tag is what displays as the headline in the SERPs (Search Engine Results Pages). It's also what displays in the top blue band of Internet Explorer when your site is displayed.
Your title tag of your website should be easy to read and designed to bring in traffic. By that, I mean that your main keyword phrase should be used toward the beginning of the tag. True there are websites being found now that do not use the phrase in the title, but the vast majority still do as of this writing.
Don't make the mistake of putting your company name first, unless you are already a household name, like Nascar or HBO. People are likely searching for what you have to offer, not your name.
Your title tag should be written with a capital letter starting the tag, and followed by all lowercase letters, unless you're using proper nouns. Some people prefer to capitalize every word, too.
2. Description Meta Tag
The description tag is the paragraph that people will see when your page comes up in the search results.
Your description tag should be captivating and designed to attract business. It should be easy to read, and compel the reader to act right now and follow your link. Without a description tag, search engines will frequently display the first text on your page. Is yours appropriate as a description of the page?
A proper description tag is what people will see below your title. You should make proper use of punctuation, and with readability, use your subject and geographical references.
3. Keywords Meta Tag
The importance of Meta keyword tags fluctuates from month to month among different search engines. There is a debate in the SEO community as to whether or not they help at all on certain search engines. In fact, in the summer of 2004 it appeared as if they were losing importance altogether.
However, you'll NEVER be penalized on any search engines for using relevant targeted keywords in moderation, and they can only help you with most, especially Yahoo.
Avoid stuffing your keyword metatags with too many keywords. Just use relevant tags that apply directly to the content of that particular page, and don't overdo it.
4. Alt Tags
The small yellow box that comes up when your mouse cursor is placed over an image is called the ALT tag. Every relevant image should have an alt tag with your key words or phrases mentioned in the tag.
A proper ALT tag goes after the file name, and before the Align indicator. * - The ALT tag is no longer being considered for ranking purposes by some search engines. That said, it still cannot HURT you, and will still help you with some engines. My recommendation is to continue to use them, but be sure to avoid keyword stuffing. Besides, who nows when the pendulum will swing back the other way?
5. Header Tags
The text of each page is given more weight by the search engines if you make use of header tags and then use descriptive body text below those headers. Bullet points work well too. It is not enough to merely BOLD or enlarge your text headlines.
6. Link Text
Search engine spiders cannot follow image links. In addition to having image links or buttons on your web pages, you should have text links at the bottom or elsewhere. The text that the user sees when looking at the link is called the link text. A link that displays products does not carry as much weight to the search engines as a link called oregon widgets. Link text is very important, and is actually one of the most frequently overlooked aspects of web design that I've seen.
7. Site Map
Using a site map not only makes it easy for your users to see the entire structure of your website, but it also makes it easier for the search engines to spider your site. When the search engine spiders come to visit, they will follow all of the text links from your main index page. If one of those links is to a site map, then the spiders will go right to the sitemap, and consequently visit every page you have text linked to from that site map. On the site map page, try to have a sentence or two describing each page, and not just a page of links.
8. Relevant Inbound Links
By relevant, I mean similar industry or subject related sites. Right now, no single strategy can get your site ranked higher faster than being linked to by dozens of other relevant websites. It used to be that the quantity of incoming links mattered most, but today, it's much better to have three highly relevant links to you from other popular related websites than 30 links from unrelated low ranked sites. If there are other businesses in your industry that you can trade links with, it will help your site enormously. Link to others, and have them link to you. It's proven, and it works. To see who's linking to you, in Google type the following...
links: yourdomain.com
9. Your Content
Not to be forgotten of course, is the actual content of your webpage. It must be relevant helpful information that people want to read. These days, each webpage should be laser focused on one specific product or subject, in order to rank highly for that search phrase. The days of writing one webpage to appeal to dozens of search terms are long gone. Ideally, each page should have between 400 to 650 words on it. Too few, and the search engines won't consider it to be relevant enough. Too many words and the search engine spiders may have a hard time determining the actual subject or focus of the page.
Use your keywords or phrases often, and use them at the beginning of your paragraphs wherever possible. Don't overuse them and make the page sound phony, but don't write a page about a certain subject, and not mention that subject repeatedly either. Reading it out loud to yourself is a great way to judge how natural your text sounds.
Concentrate on writing quality pages that actually appeal to the human reader. Write pages that provide the reader with exactly what they are looking for; that is, information about the exact search phrase they've entered.
10. Avoid Cheating
With all of these tidbits of information, it's tempting to think that you can stuff 100 keywords into your title, or create a page with the phrase oregon widget company being used 100 times in headers, text links, ALT tags, bullet points etc. but that cannot help you. In fact, it can penalize you, and get your website banned from certain search engines.
There are many other factors as well, but if you follow these guidelines, you'll stand a much better chance, and you'll be off to a good start.
1. Title Meta Tag
The title tag is what displays as the headline in the SERPs (Search Engine Results Pages). It's also what displays in the top blue band of Internet Explorer when your site is displayed.
Your title tag of your website should be easy to read and designed to bring in traffic. By that, I mean that your main keyword phrase should be used toward the beginning of the tag. True there are websites being found now that do not use the phrase in the title, but the vast majority still do as of this writing.
Don't make the mistake of putting your company name first, unless you are already a household name, like Nascar or HBO. People are likely searching for what you have to offer, not your name.
Your title tag should be written with a capital letter starting the tag, and followed by all lowercase letters, unless you're using proper nouns. Some people prefer to capitalize every word, too.
2. Description Meta Tag
The description tag is the paragraph that people will see when your page comes up in the search results.
Your description tag should be captivating and designed to attract business. It should be easy to read, and compel the reader to act right now and follow your link. Without a description tag, search engines will frequently display the first text on your page. Is yours appropriate as a description of the page?
A proper description tag is what people will see below your title. You should make proper use of punctuation, and with readability, use your subject and geographical references.
3. Keywords Meta Tag
The importance of Meta keyword tags fluctuates from month to month among different search engines. There is a debate in the SEO community as to whether or not they help at all on certain search engines. In fact, in the summer of 2004 it appeared as if they were losing importance altogether.
However, you'll NEVER be penalized on any search engines for using relevant targeted keywords in moderation, and they can only help you with most, especially Yahoo.
Avoid stuffing your keyword metatags with too many keywords. Just use relevant tags that apply directly to the content of that particular page, and don't overdo it.
4. Alt Tags
The small yellow box that comes up when your mouse cursor is placed over an image is called the ALT tag. Every relevant image should have an alt tag with your key words or phrases mentioned in the tag.
A proper ALT tag goes after the file name, and before the Align indicator. * - The ALT tag is no longer being considered for ranking purposes by some search engines. That said, it still cannot HURT you, and will still help you with some engines. My recommendation is to continue to use them, but be sure to avoid keyword stuffing. Besides, who nows when the pendulum will swing back the other way?
5. Header Tags
The text of each page is given more weight by the search engines if you make use of header tags and then use descriptive body text below those headers. Bullet points work well too. It is not enough to merely BOLD or enlarge your text headlines.
6. Link Text
Search engine spiders cannot follow image links. In addition to having image links or buttons on your web pages, you should have text links at the bottom or elsewhere. The text that the user sees when looking at the link is called the link text. A link that displays products does not carry as much weight to the search engines as a link called oregon widgets. Link text is very important, and is actually one of the most frequently overlooked aspects of web design that I've seen.
7. Site Map
Using a site map not only makes it easy for your users to see the entire structure of your website, but it also makes it easier for the search engines to spider your site. When the search engine spiders come to visit, they will follow all of the text links from your main index page. If one of those links is to a site map, then the spiders will go right to the sitemap, and consequently visit every page you have text linked to from that site map. On the site map page, try to have a sentence or two describing each page, and not just a page of links.
8. Relevant Inbound Links
By relevant, I mean similar industry or subject related sites. Right now, no single strategy can get your site ranked higher faster than being linked to by dozens of other relevant websites. It used to be that the quantity of incoming links mattered most, but today, it's much better to have three highly relevant links to you from other popular related websites than 30 links from unrelated low ranked sites. If there are other businesses in your industry that you can trade links with, it will help your site enormously. Link to others, and have them link to you. It's proven, and it works. To see who's linking to you, in Google type the following...
links: yourdomain.com
9. Your Content
Not to be forgotten of course, is the actual content of your webpage. It must be relevant helpful information that people want to read. These days, each webpage should be laser focused on one specific product or subject, in order to rank highly for that search phrase. The days of writing one webpage to appeal to dozens of search terms are long gone. Ideally, each page should have between 400 to 650 words on it. Too few, and the search engines won't consider it to be relevant enough. Too many words and the search engine spiders may have a hard time determining the actual subject or focus of the page.
Use your keywords or phrases often, and use them at the beginning of your paragraphs wherever possible. Don't overuse them and make the page sound phony, but don't write a page about a certain subject, and not mention that subject repeatedly either. Reading it out loud to yourself is a great way to judge how natural your text sounds.
Concentrate on writing quality pages that actually appeal to the human reader. Write pages that provide the reader with exactly what they are looking for; that is, information about the exact search phrase they've entered.
10. Avoid Cheating
With all of these tidbits of information, it's tempting to think that you can stuff 100 keywords into your title, or create a page with the phrase oregon widget company being used 100 times in headers, text links, ALT tags, bullet points etc. but that cannot help you. In fact, it can penalize you, and get your website banned from certain search engines.
Sunday, October 22, 2006
Yahoo and MSN have the punishment
In this article,we look at search engine used by Yahoo and MSN punishment and the network have on how to avoid these penalties,
or if the website be penalized,how to remove penalties.
Yahoo search engine penalties
Yahoo has many kinds of penalties,but their systems more advanced than Google unpredictable.Some punishment is fair,but many in the forum complained that they received from Yahoo's unfair punishment.I have personally experienced both.
Yahoo has a very strict spam control department,So they have a lot of automatic application of penalties and many other manual punishment.
The major difference between Yahoo and Google is the punishment will be automatically removed from Google.Cancellation penalties in Yahoo is very difficult and can only be removed manually.Request by e-mail to Yahoo to remove penalties.
The guidelines were prepared in the Yahoo website for the network, the following is considered Spam:
1:The impact of search results accuracy or relevance of the website diversity
2:Guide for the users of the web site to another web site
3:Other website with a lot of content with the same website
4:Countless non-members must virtual mainframe sites
5:Many automatically generated pages or non value content for the website
6:Using artificial means to improve one's website homepage search engine rankings
7:Use hidden text
8:End-users who offer different content to search engines and website
9:Excessive cross-link to a website to enhance the surface popular sites
10:Search engines are aimed at building sites
11:Use the wrong competitors name
12:The number of sites using the same content
13:Activated a website used excessive window, interferes with the user's browsing
14:Who did the website is deceptive,fraudulent or provide the users with little experience
As a search engine optimization engineer,I encountered other Yahoo penalty :
1:In a very short period of time a large number of exchange links
2:To enhance the link popularity of other sites specially set up sites
3:The number of domain names owned by a company and its promotion
4:The re-use of 302 guided links to other sites
5:From other sites to link to your site is linked cgi script.Yahoo search engine robots to deceive you with a double as the station
6:Scraper sites used for a similar anchor text,the position is too high density,this is the engine sites title
MSN search engine penalties
MSN search engine in all of the minimum penalty.Now they just check the most basic spam filters,so that they at least punishment,So has the most spam.
MSN was declared persona non grata following :
The following entries and technology is not suitable for use as an index:
1:The adoption of such items or technologies that may affect your site's ranking in MSN Search.The sites then you may be deleted from the MSN search index
2:The contnet of website is not related to the words, trying to increase a website for a keyword density.This includes packing users do not want to see the label ALT
3:The use of hidden text or links.You should use only text and links users can see
4:Using technology to artificially increase the number of links to your Web site as a link, such as factories link
Conclusion
To ensure good results and rankings of your site is relatively stable,error estimate and ASM for Mortar Finite brick and you can consider the analogy.Treat you like a store sites,the study of its mode of operation,continue to build.That is,your site does not use any illegal acts.Along with the deepening of your website,if imaginary,"Sergey Brin," I see the site, He will be recognized this?This can help you build and maintain a successful Web sites.
James yaqins own http://www.kersearch.com,this is a free articles search engine and directory for search engine marketing.See more articles on the search engine marketing,please click http://www.kersearch.com and http://www.adultfriendfind.info
or if the website be penalized,how to remove penalties.
Yahoo search engine penalties
Yahoo has many kinds of penalties,but their systems more advanced than Google unpredictable.Some punishment is fair,but many in the forum complained that they received from Yahoo's unfair punishment.I have personally experienced both.
Yahoo has a very strict spam control department,So they have a lot of automatic application of penalties and many other manual punishment.
The major difference between Yahoo and Google is the punishment will be automatically removed from Google.Cancellation penalties in Yahoo is very difficult and can only be removed manually.Request by e-mail to Yahoo to remove penalties.
The guidelines were prepared in the Yahoo website for the network, the following is considered Spam:
1:The impact of search results accuracy or relevance of the website diversity
2:Guide for the users of the web site to another web site
3:Other website with a lot of content with the same website
4:Countless non-members must virtual mainframe sites
5:Many automatically generated pages or non value content for the website
6:Using artificial means to improve one's website homepage search engine rankings
7:Use hidden text
8:End-users who offer different content to search engines and website
9:Excessive cross-link to a website to enhance the surface popular sites
10:Search engines are aimed at building sites
11:Use the wrong competitors name
12:The number of sites using the same content
13:Activated a website used excessive window, interferes with the user's browsing
14:Who did the website is deceptive,fraudulent or provide the users with little experience
As a search engine optimization engineer,I encountered other Yahoo penalty :
1:In a very short period of time a large number of exchange links
2:To enhance the link popularity of other sites specially set up sites
3:The number of domain names owned by a company and its promotion
4:The re-use of 302 guided links to other sites
5:From other sites to link to your site is linked cgi script.Yahoo search engine robots to deceive you with a double as the station
6:Scraper sites used for a similar anchor text,the position is too high density,this is the engine sites title
MSN search engine penalties
MSN search engine in all of the minimum penalty.Now they just check the most basic spam filters,so that they at least punishment,So has the most spam.
MSN was declared persona non grata following :
The following entries and technology is not suitable for use as an index:
1:The adoption of such items or technologies that may affect your site's ranking in MSN Search.The sites then you may be deleted from the MSN search index
2:The contnet of website is not related to the words, trying to increase a website for a keyword density.This includes packing users do not want to see the label ALT
3:The use of hidden text or links.You should use only text and links users can see
4:Using technology to artificially increase the number of links to your Web site as a link, such as factories link
Conclusion
To ensure good results and rankings of your site is relatively stable,error estimate and ASM for Mortar Finite brick and you can consider the analogy.Treat you like a store sites,the study of its mode of operation,continue to build.That is,your site does not use any illegal acts.Along with the deepening of your website,if imaginary,"Sergey Brin," I see the site, He will be recognized this?This can help you build and maintain a successful Web sites.
James yaqins own http://www.kersearch.com,this is a free articles search engine and directory for search engine marketing.See more articles on the search engine marketing,please click http://www.kersearch.com and http://www.adultfriendfind.info
The core of search engine promotion is based on the content of the websites
Search engine is still one of the most important means to promote the website,In particular, the promotion of search engines based on natural search results, so far, are free of charge.
So attention to the large number of small and medium-sized websites,search engine marketing approach has become a key component of network marketing system approach.
Search Engine Marketing for the present study, both for the search engine optimization or paid search engine advertising.Basically at the operational level.
If we are to the operation of these specific methods and techniques into the search engine to promote the general law,it is necessary to ask the following question : What is the core idea of search engine promotion?
Research shows:Search engine marketing promotion is based on the content of the websites - that is the core idea.
This was very simple words, if we make a careful analysis will show that this statement does include a search engine promotion of the general law.The author of "Talking about ideas to promote the content of the website promotion strategy",
the article to make a point:"ICP website content of the website is not only the major source of life.Enterprise Network Marketing website for the same effect is essential".
Because of the content of the website itself is also an effective means to promote websites.But the need to promote the search engine using the information retrieval tools.
So the content of the website promotion strategy, the fact is, search engine promotion strategies specific application.
The core search engine marketing strategy is to promote the significance of the site
"Web-based search engine promotion is the promotion of effective message."The guiding ideology of guiding significance to the development of web-promotion strategy in several ways :
(1) The need to promote effective website content
Effective websites, which promote the value of the contents of the website.The increase in the content of the website was first expressed in user access to information.
This is the basic purpose of the contents of any websites, direct from the user's point of view.Online information usually does not satisfy all the needs of users,
an increase of the content of the website.This means that the user's information needs to meet the increased demand for a little effort.
So the content of the website is the basic starting point strategy to provide users with effective information and services so that whether users to the website through which the channels have access to the fullest possible information.
Meet the basic needs of users on the premise that the content of the website should also take into account the law of search and retrieval engine included.
This website is able to provide users access to information through search engines bring more opportunities.
Search engines included in the website for information on the unit.A web site has been included in the per user was found,
can be collected only by the search engine search engine marketing opportunities.Therefore, by increasing the content of the website and the website of its marketing strategy to achieve,
remains in essence a search engine means to the specific application form,should be subject to the general principles of search engine marketing.
Does the content of the website is to promote the value of the website is not only dependent on search enginesalso depends on the search engine user behavior,
the practice of website content has been included in search engines.and the use of some keyword search when users search results in higher positions.
Users can be found and lead to further interest.Network Marketing is one of the basic tasks using the Internet means to target marketing messages to users.
The website's contents and the basic task of the strategy is to achieve specific one.
(2) The content of the website strategy and website promotion strategies are inseparable
The website promotion system is not only a professional website,website and the website of the functional and structural factors such as website promotion strategies and the effects of direct relevance.
The contents of the website with a direct impact on the same website promotion strategy results.Only in general website promotion strategy,
the strategy of the content of the website was very small.Little strategy or content of the website will link up with the website promotion strategy.
Taking into account the significance of the content of the website for the promotion of the website,facilitating the coordination of strategies and content web site promotion strategy,
the relationship betweenNetwork Marketing Strategy, which were an important part of the overall marketing strategy for the network should be harmonized.
Above analysis shows that an effective website promotion strategy for the content of the website is so important,
more than one website,as long as it contains valid keywords in the search results on more then one user was found>
But as a matter of fact, not every website has a lot of content, particularly users interested in the content,
it is meager contents.This situation is particularly prevalent in many small and medium-sized Web site,
except as company profiles, product descriptions,None of the other contents of default.
So, how should an effective website content?This is precisely why many websites to promote one of the key problems facing the website.
In this regard, the observation of a new online marketing study concluded that how can increase the content of the website from the site of internal
and external resources to increase two elements:(1) make full use of internal resources, the content is available on the website for a reasonable package,The extension and optimization;
(2) rational use of external resources, including the use of the resource partners,related to the use of information resources and the dissemination of information resources through other websites,etc.
James yaqins own http://www.kersearch.com,this is a free articles search engine and directory for search engine marketing.See more articles on the search engine marketing,please click http://www.kersearch.com and http://www.adultfriendfind.info
So attention to the large number of small and medium-sized websites,search engine marketing approach has become a key component of network marketing system approach.
Search Engine Marketing for the present study, both for the search engine optimization or paid search engine advertising.Basically at the operational level.
If we are to the operation of these specific methods and techniques into the search engine to promote the general law,it is necessary to ask the following question : What is the core idea of search engine promotion?
Research shows:Search engine marketing promotion is based on the content of the websites - that is the core idea.
This was very simple words, if we make a careful analysis will show that this statement does include a search engine promotion of the general law.The author of "Talking about ideas to promote the content of the website promotion strategy",
the article to make a point:"ICP website content of the website is not only the major source of life.Enterprise Network Marketing website for the same effect is essential".
Because of the content of the website itself is also an effective means to promote websites.But the need to promote the search engine using the information retrieval tools.
So the content of the website promotion strategy, the fact is, search engine promotion strategies specific application.
The core search engine marketing strategy is to promote the significance of the site
"Web-based search engine promotion is the promotion of effective message."The guiding ideology of guiding significance to the development of web-promotion strategy in several ways :
(1) The need to promote effective website content
Effective websites, which promote the value of the contents of the website.The increase in the content of the website was first expressed in user access to information.
This is the basic purpose of the contents of any websites, direct from the user's point of view.Online information usually does not satisfy all the needs of users,
an increase of the content of the website.This means that the user's information needs to meet the increased demand for a little effort.
So the content of the website is the basic starting point strategy to provide users with effective information and services so that whether users to the website through which the channels have access to the fullest possible information.
Meet the basic needs of users on the premise that the content of the website should also take into account the law of search and retrieval engine included.
This website is able to provide users access to information through search engines bring more opportunities.
Search engines included in the website for information on the unit.A web site has been included in the per user was found,
can be collected only by the search engine search engine marketing opportunities.Therefore, by increasing the content of the website and the website of its marketing strategy to achieve,
remains in essence a search engine means to the specific application form,should be subject to the general principles of search engine marketing.
Does the content of the website is to promote the value of the website is not only dependent on search enginesalso depends on the search engine user behavior,
the practice of website content has been included in search engines.and the use of some keyword search when users search results in higher positions.
Users can be found and lead to further interest.Network Marketing is one of the basic tasks using the Internet means to target marketing messages to users.
The website's contents and the basic task of the strategy is to achieve specific one.
(2) The content of the website strategy and website promotion strategies are inseparable
The website promotion system is not only a professional website,website and the website of the functional and structural factors such as website promotion strategies and the effects of direct relevance.
The contents of the website with a direct impact on the same website promotion strategy results.Only in general website promotion strategy,
the strategy of the content of the website was very small.Little strategy or content of the website will link up with the website promotion strategy.
Taking into account the significance of the content of the website for the promotion of the website,facilitating the coordination of strategies and content web site promotion strategy,
the relationship betweenNetwork Marketing Strategy, which were an important part of the overall marketing strategy for the network should be harmonized.
Above analysis shows that an effective website promotion strategy for the content of the website is so important,
more than one website,as long as it contains valid keywords in the search results on more then one user was found>
But as a matter of fact, not every website has a lot of content, particularly users interested in the content,
it is meager contents.This situation is particularly prevalent in many small and medium-sized Web site,
except as company profiles, product descriptions,None of the other contents of default.
So, how should an effective website content?This is precisely why many websites to promote one of the key problems facing the website.
In this regard, the observation of a new online marketing study concluded that how can increase the content of the website from the site of internal
and external resources to increase two elements:(1) make full use of internal resources, the content is available on the website for a reasonable package,The extension and optimization;
(2) rational use of external resources, including the use of the resource partners,related to the use of information resources and the dissemination of information resources through other websites,etc.
James yaqins own http://www.kersearch.com,this is a free articles search engine and directory for search engine marketing.See more articles on the search engine marketing,please click http://www.kersearch.com and http://www.adultfriendfind.info
Search Engines results click behavior and customer conversion rate
The search engine marketing customer conversion rate is affected by a number of factors.
Users click on the search engines results acts are many models, such as the combined number of
different search meanwhile hits Keywords natural search results and paid search engine advertising results.
Meanwhile search engine advertising results may also be displayed simultaneously injected sexual BANNER advertising influences.
Although users of the search engine results click behavior and the relationship between the customer conversion rate
can be very complicated. But be sure that the Web site search engine contains as many pages. and users to retrieve
as many keyword search results when there's information website, is the transformation of the customer base.
Particularly when natural search engine website in the search results good enough performance under Keywords advertising
as an effective supplement for access to as many users as possible attention is necessary.
New competitive network marketing management consulting experience, search engine marketing strategy should be natural
search and paid search engine advertising effective combinations.This experience has been confirmed by research company
specialized search engines.
U.S. search engine marketing firms 360i and SearchIgnite search behavior analysis company in the second quarter of 2006
following the 250,000 users and 50,000 search engine hits. To study the results users click on the Search Engines and
buy into the law, the study shows. Most online shoppers click search engine both natural search results,
click search engine advertising links.
The results show that the way some people hit when first clicking on paid search advertising is the first result
then transform Keywords restart the search, and then click rankings in the natural results of the same enterprise.
And therefore achieve buy into.
Clicking on the conversion of natural ranking, 12.6% of users are clicking on a natural outcome of the fee also
hits the same results There are fewer number of users who click first course, we pay through the purchase of the
final results hit.
Search Engine Marketers tend only to see the transformation that eventually brought hits.
But before users make the hits, he also implemented other relevant hits. It is this finally led to a
search and click purchasing.
James yaqins own http://www.kersearch.com,this is a free articles search engine and directory for search engine marketing.See more articles on the search engine marketing,please click http://www.kersearch.com and http://www.adultfriendfind.info
Users click on the search engines results acts are many models, such as the combined number of
different search meanwhile hits Keywords natural search results and paid search engine advertising results.
Meanwhile search engine advertising results may also be displayed simultaneously injected sexual BANNER advertising influences.
Although users of the search engine results click behavior and the relationship between the customer conversion rate
can be very complicated. But be sure that the Web site search engine contains as many pages. and users to retrieve
as many keyword search results when there's information website, is the transformation of the customer base.
Particularly when natural search engine website in the search results good enough performance under Keywords advertising
as an effective supplement for access to as many users as possible attention is necessary.
New competitive network marketing management consulting experience, search engine marketing strategy should be natural
search and paid search engine advertising effective combinations.This experience has been confirmed by research company
specialized search engines.
U.S. search engine marketing firms 360i and SearchIgnite search behavior analysis company in the second quarter of 2006
following the 250,000 users and 50,000 search engine hits. To study the results users click on the Search Engines and
buy into the law, the study shows. Most online shoppers click search engine both natural search results,
click search engine advertising links.
The results show that the way some people hit when first clicking on paid search advertising is the first result
then transform Keywords restart the search, and then click rankings in the natural results of the same enterprise.
And therefore achieve buy into.
Clicking on the conversion of natural ranking, 12.6% of users are clicking on a natural outcome of the fee also
hits the same results There are fewer number of users who click first course, we pay through the purchase of the
final results hit.
Search Engine Marketers tend only to see the transformation that eventually brought hits.
But before users make the hits, he also implemented other relevant hits. It is this finally led to a
search and click purchasing.
James yaqins own http://www.kersearch.com,this is a free articles search engine and directory for search engine marketing.See more articles on the search engine marketing,please click http://www.kersearch.com and http://www.adultfriendfind.info
AdSense used as a web search engine optimization (SEO) detection tool
Abstract : In addition to Google AdSense advertisements in the business environment has played a role,Sometimes,
they can even as their web search engine optimization conditions (SEO) detection tool!If your website or the website
of just doing a column optimization,but just joined the Google AdSense advertising code.AdSense refer to the content
of the advertisements may be some food for thought from the information.
If your website joined the Google AdSense.look at the Google advertising on their website that there are some surprising discovery and enlightenment.For example, found a new competitor, or some of the new trends within counterparts.This is the Google AdSense advertising in the business environment has been playing the role of relevant articles.In addition,Google AdSense advertisements and sometimes even their own web search engine optimization can be used as a tool for measuring the conditions!
AdSense website as search engine optimization (SEO) tool.This is my columns on the front page of a web site observation and the analysis found.Google's AdSense discovered in the course of the trial, the front page columns online marketing a new observation.Although the text of a lot and seldom changesIt also believed that the body had been included and web pages related to the themes of the word.However, the website of AdSense advertisements are often not normal,the advertisement and bore little relation to the core content pages. In addition, visit the website,by Alexa toolbar shows and related sites are not directly related to the web page (Alexa website statistics and information that can be used as a reference tool).According to the information analysis, preliminary assessment is the theme of the website homepage.Meta labels or website content may exist some problems search engines can not make an accurate judgment of the core content of the website.According to this idea, words related to the website, so a lot of checksMeta found that the problem is the label "page description" content to a certain extent,Since the adoption of a common template, the website of the "page description" and the theme of the website,website content is not much correlation.Simple modification of this issue shortly after a big improvement on the
aforementioned issues.
This is what I use AdSense advertising search engine optimization tool for measuring the website as an example.But this "search engine optimization tool for measuring" of a certain limitations, are not effective for all website,Moreover, a strong correlation between advertising pages there AdSense advertising or not.Another possible situation is thattheme and content of the website pages contain keywords corresponding advertisers do not put advertisementsor is not suitable for advertising in this area, of course, impossible for advertising,Google advertising alone can not determine the site of the phenomenon to a simple search engine optimization,only as a reference to a certain extent.
If your website or the website of just doing a column optimization,but just joined the Google AdSense advertising code.
AdSense refer to the content of the advertisements may be some food for thought from the information.
James yaqins own http://www.kersearch.com,this is a free articles search engine and directory for search engine marketing.See more articles on the search engine marketing,please click http://www.kersearch.com and http://www.adultfriendfind.info
they can even as their web search engine optimization conditions (SEO) detection tool!If your website or the website
of just doing a column optimization,but just joined the Google AdSense advertising code.AdSense refer to the content
of the advertisements may be some food for thought from the information.
If your website joined the Google AdSense.look at the Google advertising on their website that there are some surprising discovery and enlightenment.For example, found a new competitor, or some of the new trends within counterparts.This is the Google AdSense advertising in the business environment has been playing the role of relevant articles.In addition,Google AdSense advertisements and sometimes even their own web search engine optimization can be used as a tool for measuring the conditions!
AdSense website as search engine optimization (SEO) tool.This is my columns on the front page of a web site observation and the analysis found.Google's AdSense discovered in the course of the trial, the front page columns online marketing a new observation.Although the text of a lot and seldom changesIt also believed that the body had been included and web pages related to the themes of the word.However, the website of AdSense advertisements are often not normal,the advertisement and bore little relation to the core content pages. In addition, visit the website,by Alexa toolbar shows and related sites are not directly related to the web page (Alexa website statistics and information that can be used as a reference tool).According to the information analysis, preliminary assessment is the theme of the website homepage.Meta labels or website content may exist some problems search engines can not make an accurate judgment of the core content of the website.According to this idea, words related to the website, so a lot of checksMeta found that the problem is the label "page description" content to a certain extent,Since the adoption of a common template, the website of the "page description" and the theme of the website,website content is not much correlation.Simple modification of this issue shortly after a big improvement on the
aforementioned issues.
This is what I use AdSense advertising search engine optimization tool for measuring the website as an example.But this "search engine optimization tool for measuring" of a certain limitations, are not effective for all website,Moreover, a strong correlation between advertising pages there AdSense advertising or not.Another possible situation is thattheme and content of the website pages contain keywords corresponding advertisers do not put advertisementsor is not suitable for advertising in this area, of course, impossible for advertising,Google advertising alone can not determine the site of the phenomenon to a simple search engine optimization,only as a reference to a certain extent.
If your website or the website of just doing a column optimization,but just joined the Google AdSense advertising code.
AdSense refer to the content of the advertisements may be some food for thought from the information.
James yaqins own http://www.kersearch.com,this is a free articles search engine and directory for search engine marketing.See more articles on the search engine marketing,please click http://www.kersearch.com and http://www.adultfriendfind.info
Appropriate keywords generate significant traffic to websites
Keyword research and selection is a crucial step in the search engine marketing activities. As we all know, most people use search engines to find information and input keywords to search.Currently, most people use an average of 2-5 Keywords in searching. Therefore, choosing the appropriate keywords for optimizing website content has become increasingly important.
Keywords provide for the major search engines, appropriate than the word used to describe those who do not have their products or services of the website, If there are related website word. The website will be more forward in the rankings.
1:Fully understands the customer, it is necessary to consider the perspective from the customers.
Fully understand the needs of the clients and customers doing business,potential customers will use when searching for your product what keywords.This feedback can be obtained from a wide variety of resources, including your customers, suppliers,Brand managers and sales personnel informed of where their ideas.
2:Do not use a single term, will extend into a series Keywords phrase.
Single vocabulary often has its limitations everywhere, but mostly spread the word. Keywords will expand the scope of the search can expand into a series of phrase and locked the probability of being the target user. For example : If small game, downloaded the latest small game and small game development into a three word phrase "download the latest small game." There will be pleasant surprise we found in a keyword search engine for : small game, the latest quiz Small download the latest game, downloading the latest games and small games downloading.
3:Avoid using too broad a word to use professional terminology defined target customers
Everywhere must first ascertain what is the core business customers. According to this core business to take words to minimize the scope to raise rates several target users visit the website customers. For example : users want to buy a car, he will search vehicles or vehicle brand marketing information, users would like to decorate cars. Decoration will search vehicles, including cars beauty word, very few people directly search for "cars" Keywords.
4:The regional restrictions
Everywhere if you or your customers are doing business with the regional website, location information is then added to the best Keywords, this will be more conducive to optimizing ranking results.
5:To persuade customers to avoid the term super hot, and do more to expand Keywords
Everywhere if only the super-popular keywords :
First : It is technically very difficult to achieve the top
Second: One Keyword alone will not bring too much of traffic, which is not conducive to the conduct of marketing.
Keywords do more to expand the benefits :
First : Increase the scope of the search, so that more potential customers to find you;
Second: The effect of some expand keywords is much larger than one hot keyword.
So,choosing the appropriate keywords for optimizing website content has become increasingly important.
James yaqins own http://www.kersearch.com,this is a free articles search engine and directory for search engine marketing.See more articles on the search engine marketing,please click http://www.kersearch.com and http://www.adultfriendfind.info
Keywords provide for the major search engines, appropriate than the word used to describe those who do not have their products or services of the website, If there are related website word. The website will be more forward in the rankings.
1:Fully understands the customer, it is necessary to consider the perspective from the customers.
Fully understand the needs of the clients and customers doing business,potential customers will use when searching for your product what keywords.This feedback can be obtained from a wide variety of resources, including your customers, suppliers,Brand managers and sales personnel informed of where their ideas.
2:Do not use a single term, will extend into a series Keywords phrase.
Single vocabulary often has its limitations everywhere, but mostly spread the word. Keywords will expand the scope of the search can expand into a series of phrase and locked the probability of being the target user. For example : If small game, downloaded the latest small game and small game development into a three word phrase "download the latest small game." There will be pleasant surprise we found in a keyword search engine for : small game, the latest quiz Small download the latest game, downloading the latest games and small games downloading.
3:Avoid using too broad a word to use professional terminology defined target customers
Everywhere must first ascertain what is the core business customers. According to this core business to take words to minimize the scope to raise rates several target users visit the website customers. For example : users want to buy a car, he will search vehicles or vehicle brand marketing information, users would like to decorate cars. Decoration will search vehicles, including cars beauty word, very few people directly search for "cars" Keywords.
4:The regional restrictions
Everywhere if you or your customers are doing business with the regional website, location information is then added to the best Keywords, this will be more conducive to optimizing ranking results.
5:To persuade customers to avoid the term super hot, and do more to expand Keywords
Everywhere if only the super-popular keywords :
First : It is technically very difficult to achieve the top
Second: One Keyword alone will not bring too much of traffic, which is not conducive to the conduct of marketing.
Keywords do more to expand the benefits :
First : Increase the scope of the search, so that more potential customers to find you;
Second: The effect of some expand keywords is much larger than one hot keyword.
So,choosing the appropriate keywords for optimizing website content has become increasingly important.
James yaqins own http://www.kersearch.com,this is a free articles search engine and directory for search engine marketing.See more articles on the search engine marketing,please click http://www.kersearch.com and http://www.adultfriendfind.info
Subscribe to:
Posts (Atom)
