Finally, How to Make Real Money with AdSense

I've been hearing about all these people making a fortune with Google's AdSense for years. But I've never actually met one. Have you?

The truth is, AdSense can make you a lot of money but it's not a deluge of raining money that will make you rich overnight. It's more of a trickle effect, but some of those drops can be pretty big!

Speaking of money, don't waste another dime on ebooks promising you instant AdSense riches unless you know for a fact it will work. I've met too many people who have purchased dozens of the top books and plans out there, only to be left aggravated and poorer for their efforts.

The most important thing you need to know is that each keyword you target in AdSense has a different value. Of course you want to target those that will make you the most money but you also need to consider how much competition you will be up against. In a few minutes I'll show you how to find keywords that offer the most profit potential with the least competition.

Now let's get into how we make money with AdSense. It's a lot easier than you think, if you do it the right way. I'll show you how to use any spare parked domains you might have laying around and make money on every single one. I make about $100 per month for the domains I use and each only took me about 30 minutes to set up, just one time.

Here's how it works... You take your unused domain names and let an inexpensive service host them and add hundreds of pages of keyword rich content that you personally select. You control the content and even write your own title, description and META tags to maintain full control of your site. You even select the template to control the site's look and feel.

Here we go...

Step 1: Sign up for a free Adsense account at http://www.google.com/adsense. But don't get your ad code yet. I can share some tips to triple your response rates (and income.)

Step 2: Register with http://www.WhyParkWeb.com or a like service. I picked this one because of the value ($99 for up to 100 automatically created fully optimized websites.) There might be another better for you. Just be certain you select a service that creates SEO ready, content rich sites automatically. This is how you will make your AdSense money and continue to make that money on auto pilot.

Now for the insider tips that make this system work and bring in a steady passive income you can rely on for years to come.

#1 Target the Best Keywords

Go to https://adwords.google.com/select/KeywordToolExternal and enter any keyword or keyword phrase.

Be specific! Here's a new take on my favorite example... If you have a page about flower delivery, don't just use the most general term like "flowers." This might have worked ten years ago but now there is way too much competition. So rather than "flowers", with its 300 Million competing pages on Google, try something more specific like "sending flowers online." Notice it only has 1/10th the number of pages competing? Even better, use that keyword link above to find something similar but even better. In a few seconds we see that "send flowers online" (without the "ing") is even more popular as you can tell from the blue boxes beside the word indicating popularity. And with another trip to Google, you'll notice that "send flowers online" has only half the competition but is even more popular! This is an instant advantage over about 99% of your competitors!

#2 Develop a Great Title

This is easier than you would think since it is a nice short page title. You simply combine your most important targeted keyword with your most general and separate them with a "pipe" (the vertical slash key above the Enter/Return key.) We now have "send flowers online | flowers".

Now go back and find some related keywords you'd like to do well for. These would be popular flowers or occasions for flowers being sent online for our example.

#3 Create a Winning META Description

This is important but easy with a little practice. Here are the big things to remember... First, begin the description with your targeted keyword "send flowers online." Then take your remaining keywords and line them up in order of importance. That done, we might have "flowers", "wedding flowers", and "Mothers Day." Now just use each word in order of importance like... "Send flowers online with ABC Flowers. We offer inside tips on the least expensive ways to send the freshest wedding flowers, Mothers Day arrangements or whatever else you need; wherever you need."

This is perfect! We used each of our important keywords without spamming the text. We even broke it up with some extra detail that will help anyone who reads the description before they bother to visit the site. Just remember to keep the description to fewer than 250 characters if possible (including spaces).

Believe it or not, these last three steps were the hard part. The rest is about as automated as it gets.

#4 Bring in the Content!

If you use a service like Why Park, they do almost all the work for you. You simply enter your keywords in the "article finder" via the "Research Your Keywords" link (located beside the keywords box.)

I found 172 articles in a just ten seconds! That's one hundred seventy two pages of keyword rich content that is extremely relevant to my site and will benefit my visitors. Here's what I found...

a.) sending flowers online - 5

b.) flowers - 151

c.) wedding flowers - 16

Total Articles Found: 172

Want more? Just add the word "roses" and get another 59! So now we have 231 articles in 10 seconds. Think about it. You just built a full, content-rich, search engine friendly site, in just seconds! This, along with your title, description, and META data will put you over the top on Google.

That's it for how to generate a self renewing AdSense income that will last for years to come. But before I leave you, let me give you two final tips that will take you over the top.

Insider Tip 1: Benefit from the Best-Pulling AdSense Ad

It's not unusual for your click-through rate (CTR) to triple with this tip. Mine did within days of switching to this format.

a.) Select an ad size of 336 x 280 pixels. If that seems too big for your site, try 300 x 250.

b.) Make your ad border and background colors the same as your Website's background color. It helps it blend in and take away some of the "advertisement" feel.

c.) Use the standard blue hyperlink color for the actual links in your ad.

Insider Tip 2: Get Fast and Free Search Engine Submission

Submit Express will submit your website to 40 search engines for free, instantly at http://www.submitexpress.com/.

That's all there is to it. By this time next week you could be tracking your new AdSense income. Best of luck!

Google Launches Traditional Media Blog

Pushes TV, Print, and Audio AdsA lot of people don't participate in Google's TV, newspaper, and radio advertising programs. Others aren't even aware they exist. So Google has launched a new traditional media blog with the aim of changing both these conditions.Fair warning: the blog's name is reminiscent of something pretend tough guys would say, or perhaps online daters who decide to meet in real life. Still, as part of the first post on Let's Take it Offline, Kate Pacher announced, "We've created this blog as a place for you to turn for the latest in feature launches and tips to help you run effective traditional media campaigns."She then continued, "We'll also share recent industry findings, which we think will be interesting and useful for both individuals who are new to the offline advertising space as well as those of you who have been advertising offline for a while."Since we've seen some of Google's blogs get ignored for weeks and even months, a key point will be how well Let's Take it Offline sticks to those "latest" and "recent" guarantees. People are more likely to give Google's traditional media programs a shot if they don't seem like a small side project.Google still has to overcome old giants in several industries, though, and the economy isn't encouraging financial experimentation.

Experiment kept small for nowCarefully weigh how much you dislike typing on cell phones against how much you want to keep private whatever you're researching. Then, if you dare, check out the new voice search abilities connected to Google Maps for mobile.The feature is experimental, and for better or for worse, current tests will limit participation to American owners of the 8110, 8120, and 8130 BlackBerry Pearl models. If you're one, you only need to press "0" to center your map view and then hold "the left-side key . . . while you say the name or type of business you're looking for" to get some results, according to a post on the Google Mobile Blog.

You should cross your fingers, as well - some promises of improvements may not say much about the technology's current state - but the feature's likely to spread, and this is an important step forward for Google.Greg Sterling notes that Google's voice search "is very much like the existing Windows Live Search for Mobile service with voice or Tellme for Blackberry devices (also Microsoft). Yahoo also recently integrated Vlingo's speech technology into oneSearch." ChaCha has something in this arena, too, all of which means Google's an extreme latecomer.With the mobile market looking increasingly significant - desktop search and advertising seem to be pretty much wrapped up, after all - Google will need to accommodate chatty individuals.

"This was an extremely successful meeting that will be remembered as a milestone in the development of the Internet," said Peter Dengate Thrush, ICANN's Board Chairman. "New generic Top Level Domains and Internationalized Domain Names (IDNs) will open up the Internet and make it look as diverse as the people who use it."ICANN also approved top - level domain names in scripts including Arabic, Cyrillic and other non-Latin scripts. It passed a resolution to eliminate domain tasting, a practice of using the grace periods to register domain names in bulk to see which ones are profitable.The new domains could cost as much as $100,000 to register, and will require a large amount of recourses to maintain.

Surprise, surprise: they might actually be desirableSuppose that Steve Ballmer and Jerry Yang miraculously agreed on something: the sale of Yahoo's search department. A new Hitwise report sorts through the pile of properties that would remain, and as it turns out, the leftovers look pretty tasty.A breakdown shows that much more Yahoo-related traffic heads to Yahoo Mail and plain old Yahoo (37.47 percent and 30.62 percent, respectively) than to Yahoo Search (12.10 percent). So in terms of eyeballs, any company splitting things with Microsoft would still be getting quite a lot.

There is the question of whether people would visit Yahoo's properties without nudges from its search engine, of course, but Heather Hopkins supplied statistics on that issue, too. "Most properties receive more traffic from Google than from Yahoo! Search," she states."In particular, Yahoo! Answers received 49% of its US visits from Google last month, compared to 20% from Yahoo! Search," according to Hopkins. "Flickr received 13% of visits from Google compared with 5% from Yahoo! Search. The exceptions are Yahoo! Image Search and Maps, likely because of Google's shortcuts to its own properties in these verticals, and the Yahoo! account pages. Even Yahoo! Mail and Yahoo.com received more traffic from Google than Yahoo! Search."These conclusions lend a great deal of credence to the idea that a split acquisition could occur. Now we'll just resume hoping that something - anything - will bring an end to this mess.

SEO ROI & The Conversion Rate Dilemma

What do legitimate search engine optimization firms charge? Like most things involving the Web, prices are all over the place but if the price is extremely low you can be assured that the quality of the service will match the price.
If you do a search for SEO pricing from reliable search engine firms, you will find that although prices vary greatly fees of $2,500 per month on an annual contract ($30,000 per year) are not uncommon. Of course some firms will charge less and others will charge a great deal more depending on where they are located, the size and condition of your website, and exactly what services you want them to provide.

Are SEO Costs Worth the Investment?

So what do you get for your $30k ante? Legitimate SEO companies will provide things like target market analysis, keyword analysis, content massaging, code modifications, link implementation strategy, and metric analysis.
And what happens when Google changes their algorithms? Well you guessed it. You have to ante-up again and the addiction continues. Search engine optimization has become the crack-cocaine of Web-based businesses.
Keep in mind search engine optimization's main goal is to increase your visibility and ranking in search engines which assumes more traffic to your website; but the leap from visibility to traffic to sales conversion is higher than you think. The assumption that better search engine visibility and more traffic automatically generates more sales is faulty logic.
Even if increased search engine visibility produces more traffic to your site and even if your website contains genuine content; if the presentation of that content doesn't engage the viewer quickly and if it doesn't hold the visitor's attention for two to three minutes with a compelling and even entertaining presentation, then your chances of converting that visitor to a customer are minimal.

How Much New Traffic Is Needed to Pay for SEO?

Let's say your search engine tactics actually work and they not only increase your search engine ranking but also drive tons of traffic to your site. With realistic conversion rates at about 2-3%, how much traffic do you have to bring in to actually pay for the SEO expertise.
Based on a $30K annual investment in SEO and a 20% Net Profit you must generate $150,000 in new sales just to pay the SEO fees. And at a 3% conversion rate and an average sale amount of $100 per transaction that translates into 50,000 unique new visitors per year to your site just to pay for your SEO strategy, and you still haven't added one cent to your bottom line. You can do the math.

SEO Investment Break-Even Formula
SEO Generated Unique Traffic Break-even = SEO Cost / Conversion Rate x Average Sale x Net Profit Percentage
Determining Your Conversion Rate
Every business has a different Average Sales Amount and generally speaking it is safe to assume the higher the Selling Price the lower the Conversion Rate. In order to figure out what your Conversion Rate is you have to do a little more calculation. Lets say a company brings in a total of $150,000 in Web-Sales and attracts 25,000 Unique Visitors per year and has an Average Sale Price of $395.95; their Conversion Rate would be 1.5%. What's your Conversion Rate?

Conversion Rate = [(Total Web Sales / Unique Web Traffic) / Average Sales Price] x 100

To test the formula, we can check the original example where we have a given Conversion Rate of 3% to see if we arrive at the same rate:

CR = [(150,000/50,000)/100] x 100] Conversion Rate = 3%

The Meaning of It All

After calculating your own numbers, different readers will come to different conclusions. People seem to be mesmerized by complex statistics and bean counter analysis but the hidden meaning behind all the number crunching and mathematical machinations seems clear: if you want to make more money from your website the trick is not where you appear on a search engine or even how many unique visitors you attract to your site, but rather how many of these visitors you convert into customers. If you have a marketing budget, it should be spent on conversions; and conversions are not the primary concern of search engine optimization. What you really want is a strategy that will increase conversions.

How Do You Increase Conversions

MarketingExperiments is a research group lead by Dr. Flint McGlaughlin that studies and analyzes these kinds of Web-related issues. In a recent study entitled "Optimizing Your Landing Pages", they came up with a formula for determining conversion probability. Here's the copyrighted MarketingExperiments formula:
Conversion Probability = 4(Level of Motivational Matching) + 3(Clarity of the Value Proposition) + 2(Effectiveness of the Incentive - Level of Sales Friction) - 2(Conversion Process Anxiety).

I already have a headache, but here's how they explain it in more digestible terms: "... the highest performing Landing Pages are those that match exactly the Motivation of the customer. After Motivation, the clarity with which you express the Value Proposition is the most important factor in determining whether a customer buys from you or not."(c) Copyright 2007 MarketingExperiments, LLC, You can visit the MarketingExperiments website for more details on their research.

I prefer an even simpler approach to increasing conversions: feature a website presentation that resonates with the needs of a qualified audience and compels action by providing a solution to those needs. Repurpose that presentation in affordable and no cost venues that drives even more meaningful qualified traffic to your site. Easy to say but hard to do, or is it?

What you need to determine is exactly what needs your audience craves and how best to engage their attention long enough to deliver a story that positions your offering as the missing ingredient required to fulfill their desire and ambition.

The Answer and The Future

The answer to delivering this kind of presentation on your website is video that features professional presenters delivering focused, well-crafted messages that motivate action and embed in your visitors' memory. If done right, these videos will resonate with the emotional and psychological factors that trigger human desire and motivation. Like it or not, it is the future of Web-marketing.
Google, Yahoo and all the other search engines understand that the Web has become a far more sophisticated delivery platform than it used to be. Methods are in place to deliver not only video, audio, and multimedia, but also to index and tag it for relevance. For when all is said and done, search engines are in the relevance business. If they can't deliver relevant, meaningful results they are out of business, and no search engine optimization trick, scheme or formula is going to stand in their way.
Those who truly understand the shifting momentum of this reality are already adapting to this new Web-video paradigm - the question is are you?

About The AuthorJerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit www.mrpwebmedia.com/ads, http://www.136words.com/ and http://www.sonicpersonality.com/. Contact at http://us.f533.mail.yahoo.com/ym/Compose?To=info@mrpwebmedia.com or telephone (905) 764-1246.

Google AdSense For Video Hits Beta

Big publishers (and Bob Vila) take noteThis time, Google's beta tag means something - to become a user, publishers will need to have English-language, U.S.-based sites, and serve at least one million video streams per month. But, beta tag or not, AdSense for video has officially arrived.Google has promised that it will expand the program "in the near future." Meanwhile, sites like BobVila.com, MyDamnChannel, and blip.tv are getting to experience a sort of test drive. And for a description of what they're seeing (we're assuming you don't want to chase down and sit through random videos), we can turn to the Official Google Blog.