What do legitimate search engine optimization firms charge? Like most things involving the Web, prices are all over the place but if the price is extremely low you can be assured that the quality of the service will match the price.
If you do a search for SEO pricing from reliable search engine firms, you will find that although prices vary greatly fees of $2,500 per month on an annual contract ($30,000 per year) are not uncommon. Of course some firms will charge less and others will charge a great deal more depending on where they are located, the size and condition of your website, and exactly what services you want them to provide.
Are SEO Costs Worth the Investment?
So what do you get for your $30k ante? Legitimate SEO companies will provide things like target market analysis, keyword analysis, content massaging, code modifications, link implementation strategy, and metric analysis.
And what happens when Google changes their algorithms? Well you guessed it. You have to ante-up again and the addiction continues. Search engine optimization has become the crack-cocaine of Web-based businesses.
Keep in mind search engine optimization's main goal is to increase your visibility and ranking in search engines which assumes more traffic to your website; but the leap from visibility to traffic to sales conversion is higher than you think. The assumption that better search engine visibility and more traffic automatically generates more sales is faulty logic.
Even if increased search engine visibility produces more traffic to your site and even if your website contains genuine content; if the presentation of that content doesn't engage the viewer quickly and if it doesn't hold the visitor's attention for two to three minutes with a compelling and even entertaining presentation, then your chances of converting that visitor to a customer are minimal.
How Much New Traffic Is Needed to Pay for SEO?
Let's say your search engine tactics actually work and they not only increase your search engine ranking but also drive tons of traffic to your site. With realistic conversion rates at about 2-3%, how much traffic do you have to bring in to actually pay for the SEO expertise.
Based on a $30K annual investment in SEO and a 20% Net Profit you must generate $150,000 in new sales just to pay the SEO fees. And at a 3% conversion rate and an average sale amount of $100 per transaction that translates into 50,000 unique new visitors per year to your site just to pay for your SEO strategy, and you still haven't added one cent to your bottom line. You can do the math.
SEO Investment Break-Even Formula
SEO Generated Unique Traffic Break-even = SEO Cost / Conversion Rate x Average Sale x Net Profit Percentage
Determining Your Conversion Rate
Every business has a different Average Sales Amount and generally speaking it is safe to assume the higher the Selling Price the lower the Conversion Rate. In order to figure out what your Conversion Rate is you have to do a little more calculation. Lets say a company brings in a total of $150,000 in Web-Sales and attracts 25,000 Unique Visitors per year and has an Average Sale Price of $395.95; their Conversion Rate would be 1.5%. What's your Conversion Rate?
Conversion Rate = [(Total Web Sales / Unique Web Traffic) / Average Sales Price] x 100
To test the formula, we can check the original example where we have a given Conversion Rate of 3% to see if we arrive at the same rate:
CR = [(150,000/50,000)/100] x 100] Conversion Rate = 3%
The Meaning of It All
After calculating your own numbers, different readers will come to different conclusions. People seem to be mesmerized by complex statistics and bean counter analysis but the hidden meaning behind all the number crunching and mathematical machinations seems clear: if you want to make more money from your website the trick is not where you appear on a search engine or even how many unique visitors you attract to your site, but rather how many of these visitors you convert into customers. If you have a marketing budget, it should be spent on conversions; and conversions are not the primary concern of search engine optimization. What you really want is a strategy that will increase conversions.
How Do You Increase Conversions
MarketingExperiments is a research group lead by Dr. Flint McGlaughlin that studies and analyzes these kinds of Web-related issues. In a recent study entitled "Optimizing Your Landing Pages", they came up with a formula for determining conversion probability. Here's the copyrighted MarketingExperiments formula:
Conversion Probability = 4(Level of Motivational Matching) + 3(Clarity of the Value Proposition) + 2(Effectiveness of the Incentive - Level of Sales Friction) - 2(Conversion Process Anxiety).
I already have a headache, but here's how they explain it in more digestible terms: "... the highest performing Landing Pages are those that match exactly the Motivation of the customer. After Motivation, the clarity with which you express the Value Proposition is the most important factor in determining whether a customer buys from you or not."(c) Copyright 2007 MarketingExperiments, LLC, You can visit the MarketingExperiments website for more details on their research.
I prefer an even simpler approach to increasing conversions: feature a website presentation that resonates with the needs of a qualified audience and compels action by providing a solution to those needs. Repurpose that presentation in affordable and no cost venues that drives even more meaningful qualified traffic to your site. Easy to say but hard to do, or is it?
What you need to determine is exactly what needs your audience craves and how best to engage their attention long enough to deliver a story that positions your offering as the missing ingredient required to fulfill their desire and ambition.
The Answer and The Future
The answer to delivering this kind of presentation on your website is video that features professional presenters delivering focused, well-crafted messages that motivate action and embed in your visitors' memory. If done right, these videos will resonate with the emotional and psychological factors that trigger human desire and motivation. Like it or not, it is the future of Web-marketing.
Google, Yahoo and all the other search engines understand that the Web has become a far more sophisticated delivery platform than it used to be. Methods are in place to deliver not only video, audio, and multimedia, but also to index and tag it for relevance. For when all is said and done, search engines are in the relevance business. If they can't deliver relevant, meaningful results they are out of business, and no search engine optimization trick, scheme or formula is going to stand in their way.
Those who truly understand the shifting momentum of this reality are already adapting to this new Web-video paradigm - the question is are you?
About The AuthorJerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit www.mrpwebmedia.com/ads, http://www.136words.com/ and http://www.sonicpersonality.com/. Contact at http://us.f533.mail.yahoo.com/ym/Compose?To=info@mrpwebmedia.com or telephone (905) 764-1246.
Thursday, February 28, 2008
Targeted Traffic and How To Get It
Targeted Traffic and How To Get It
If you have a website, you know that traffic is essential, especially if you have something to sell. Not just any old traffic, though - you need targeted traffic.
How is targeted traffic defined? It means website visitors who have a specific interest in the topic of the website. For example, someone who is planning to buy a wedding ring would be interested in jewelry websites.
How do I get targeted traffic? Here are some effective techniques:
Forums:
Whatever your topic, there's sure to be at least one forum about it. Subscribe to a couple of forums. Join in the discussions, answer questions, and ask pertinant questions yourself. Become known as an expert in the field. Then with each article reply you write, have a discreet link to your website in the signature file. What can be placed in your signature is often determined by the forum moderators. Do not spam the forum or you will be stopped from posting. You should be able to get a fair amount of traffic from a popular forum, and the people who click your link will already be familiar with your writing style.
Linking from/to other websites:
Look for websites which are similar to yours (but which do not compete directly). Ask the website owner for a reciprocal link. Be sure to pick link partners who match your customer profile. Try using a software program like Arelis to help you find link partners.
E-Zines:
Buy adverts in ezines that target your market. Perform a test to ensure that the return on your investment is enough to cover the cost of the adverts. You may save a considerable amount.
Newsletters:
Offer your visitors something of value, such as an eBook, in exchange for signing up for your newsletter. Write your newsletter so that it's tightly focused on your subject. You should publish your newsletter regularly, preferably once a week.
E-Books:
Write (or have written) a free informational eBook which you can give away to your clients and others. You can place links back to your website in the eBook.
Joint Ventures:
Online marketers are always looking for products to sell. They may have large mailing lists with eager to buy customers. Usually they will be willing to send an email to their list for a cut of the sale price. This works particularly well with informational products. It has several advantages. It can give a large boost to both your mailing list and sales in a short time.
Buy Expired Domain Traffic:
This may be the most expensive in terms of money, but also the cheapest in terms of time. You will usually get a traffic boost within a month. What is it that you're buying? You are buying traffic from a company which has invested in expired domain names.
They are domain names which are still registered on the search engines which get a certain amount of traffic. The previous domain name owners have not renewed the registration for whatever reason. The traffic from the expired domain name is redirected to your website. This is usually high quality traffic as only expired domains with relevant traffic is redirected to you. As always, you should undertake a test run to see if this traffic is suitable.
When you combine these techniques and apply them consistently over time you will find a rich source of targeted traffic coming to your website. This, combined with quality products will ensure the success of your online business.
About the Author: Mike Devoran is the publisher of DJTraffic.com, a website devoted to improving your website traffic.
If you have a website, you know that traffic is essential, especially if you have something to sell. Not just any old traffic, though - you need targeted traffic.
How is targeted traffic defined? It means website visitors who have a specific interest in the topic of the website. For example, someone who is planning to buy a wedding ring would be interested in jewelry websites.
How do I get targeted traffic? Here are some effective techniques:
Forums:
Whatever your topic, there's sure to be at least one forum about it. Subscribe to a couple of forums. Join in the discussions, answer questions, and ask pertinant questions yourself. Become known as an expert in the field. Then with each article reply you write, have a discreet link to your website in the signature file. What can be placed in your signature is often determined by the forum moderators. Do not spam the forum or you will be stopped from posting. You should be able to get a fair amount of traffic from a popular forum, and the people who click your link will already be familiar with your writing style.
Linking from/to other websites:
Look for websites which are similar to yours (but which do not compete directly). Ask the website owner for a reciprocal link. Be sure to pick link partners who match your customer profile. Try using a software program like Arelis to help you find link partners.
E-Zines:
Buy adverts in ezines that target your market. Perform a test to ensure that the return on your investment is enough to cover the cost of the adverts. You may save a considerable amount.
Newsletters:
Offer your visitors something of value, such as an eBook, in exchange for signing up for your newsletter. Write your newsletter so that it's tightly focused on your subject. You should publish your newsletter regularly, preferably once a week.
E-Books:
Write (or have written) a free informational eBook which you can give away to your clients and others. You can place links back to your website in the eBook.
Joint Ventures:
Online marketers are always looking for products to sell. They may have large mailing lists with eager to buy customers. Usually they will be willing to send an email to their list for a cut of the sale price. This works particularly well with informational products. It has several advantages. It can give a large boost to both your mailing list and sales in a short time.
Buy Expired Domain Traffic:
This may be the most expensive in terms of money, but also the cheapest in terms of time. You will usually get a traffic boost within a month. What is it that you're buying? You are buying traffic from a company which has invested in expired domain names.
They are domain names which are still registered on the search engines which get a certain amount of traffic. The previous domain name owners have not renewed the registration for whatever reason. The traffic from the expired domain name is redirected to your website. This is usually high quality traffic as only expired domains with relevant traffic is redirected to you. As always, you should undertake a test run to see if this traffic is suitable.
When you combine these techniques and apply them consistently over time you will find a rich source of targeted traffic coming to your website. This, combined with quality products will ensure the success of your online business.
About the Author: Mike Devoran is the publisher of DJTraffic.com, a website devoted to improving your website traffic.
Tuesday, February 26, 2008
How to Get Free Publicity For Your Website
If you want to promote your product or service, then consider using public relations. The best part of PR is that it costs nothing. In fact, public relations is one of the best kept secrets of small business owners who are successful. Use these powerful techniques to get picked up by local and national media.
1. Be an expert.
The media relies on experts for their information. The news that gets printed is only as credible as the source from which it comes. Begin by selecting a news related story to comment on. It should be a story that you are qualified to speak about, aligned with your area of expertise.
If your background is in engineering, and a building falls down, you are qualified to speak about the structure and answer possible engineering related questions. Being an expert simply means that you have a background in a specific area and can lend your expertise.
2. Research the reporter.
To get coverage, find the reporter who is covering the news you wish to comment on. For example, if the news is about a specific current event, then Google the current event name followed by the name of a popular newspaper like the Wall Street Journal or USA Today. You'll quickly find the reporters who have written on the subject. Call the newspaper (contact information available on their website) and ask for the reporter by name. If the operation asks what your call is in reference to, simply state that you have information related to a specific news item.
3. Compliment the reporter.
When you locate the reporter, and contact him, start with a compliment. Reporters take great pride in their work. Be sure to compliment their position on a given topic or their previous work. After complimenting them, you're ready for the pitch.
Talk to them about your position on the given news story and what you have to offer. Again, referring back to our earlier example of the building, mention that you have an engineering background and have a position on the story. For example, you might be able to comment on why buildings collapse and the structural aspects that could be the cause. Let the reporter ask questions but have a point of view. After the dialogue, the reporter will verify your information such as name and company.
4. Leave a compelling yet non-descript message.
If you're unable to get in touch with the reporter directly, leave a message - but be discreet. You don't want to show all of your cards before speaking to him directly. However, if you leave enough information to get them to return your call, they will call you. Reporters follow up with any leads they consider opportunistic.
When leaving a message, simple say, "I have something you need to hear about (fill in name of story here)." Be specific with regard to the story the reporter is covering. You want them to consider your possible information valuable.
5. State your expertise.
After complimenting the reporter about their coverage on a specific article or issue, let them know your position on a given topic and why you are qualified to comment on it. Give them your pitch and be confident that your opinion matters base on the experience you have to offer.
In today's environment, it's difficult to attract the media's attention. The best way to get PR for your product or service is by commenting on current stories being covered by the media. The process is simple. When you hear a news story that you can comment on, find the reporter using Google and the name of a major publication.
Research some of the reporter's previous articles for background and then contact him directly. Let him know that you have some information that he may find valuable or a comment relevant to the story. Be sure to provide him with your credentials. Lastly, be persistent. Continue to reach out to the media and soon they'll be calling you for advice.
About the Author: Michael Fleischner is an Internet marketing expert who has been featured on The TODAY Show and Bloomberg Radio. Discover how to improve search engine rankings at http://www.webmastersbookofsecrets.com.
1. Be an expert.
The media relies on experts for their information. The news that gets printed is only as credible as the source from which it comes. Begin by selecting a news related story to comment on. It should be a story that you are qualified to speak about, aligned with your area of expertise.
If your background is in engineering, and a building falls down, you are qualified to speak about the structure and answer possible engineering related questions. Being an expert simply means that you have a background in a specific area and can lend your expertise.
2. Research the reporter.
To get coverage, find the reporter who is covering the news you wish to comment on. For example, if the news is about a specific current event, then Google the current event name followed by the name of a popular newspaper like the Wall Street Journal or USA Today. You'll quickly find the reporters who have written on the subject. Call the newspaper (contact information available on their website) and ask for the reporter by name. If the operation asks what your call is in reference to, simply state that you have information related to a specific news item.
3. Compliment the reporter.
When you locate the reporter, and contact him, start with a compliment. Reporters take great pride in their work. Be sure to compliment their position on a given topic or their previous work. After complimenting them, you're ready for the pitch.
Talk to them about your position on the given news story and what you have to offer. Again, referring back to our earlier example of the building, mention that you have an engineering background and have a position on the story. For example, you might be able to comment on why buildings collapse and the structural aspects that could be the cause. Let the reporter ask questions but have a point of view. After the dialogue, the reporter will verify your information such as name and company.
4. Leave a compelling yet non-descript message.
If you're unable to get in touch with the reporter directly, leave a message - but be discreet. You don't want to show all of your cards before speaking to him directly. However, if you leave enough information to get them to return your call, they will call you. Reporters follow up with any leads they consider opportunistic.
When leaving a message, simple say, "I have something you need to hear about (fill in name of story here)." Be specific with regard to the story the reporter is covering. You want them to consider your possible information valuable.
5. State your expertise.
After complimenting the reporter about their coverage on a specific article or issue, let them know your position on a given topic and why you are qualified to comment on it. Give them your pitch and be confident that your opinion matters base on the experience you have to offer.
In today's environment, it's difficult to attract the media's attention. The best way to get PR for your product or service is by commenting on current stories being covered by the media. The process is simple. When you hear a news story that you can comment on, find the reporter using Google and the name of a major publication.
Research some of the reporter's previous articles for background and then contact him directly. Let him know that you have some information that he may find valuable or a comment relevant to the story. Be sure to provide him with your credentials. Lastly, be persistent. Continue to reach out to the media and soon they'll be calling you for advice.
About the Author: Michael Fleischner is an Internet marketing expert who has been featured on The TODAY Show and Bloomberg Radio. Discover how to improve search engine rankings at http://www.webmastersbookofsecrets.com.
Sunday, February 24, 2008
Google AdSense For Video Hits Beta
Big publishers (and Bob Vila) take noteThis time, Google's beta tag means something - to become a user, publishers will need to have English-language, U.S.-based sites, and serve at least one million video streams per month. But, beta tag or not, AdSense for video has officially arrived.Google has promised that it will expand the program "in the near future." Meanwhile, sites like BobVila.com, MyDamnChannel, and blip.tv are getting to experience a sort of test drive. And for a description of what they're seeing (we're assuming you don't want to chase down and sit through random videos), we can turn to the Official Google Blog.
Saturday, February 16, 2008
Interview with Matt Cutts on Search and SEO in China
Matt Cutts mentioned in his blog on Mar 17, 2007, “I still have an email interview with a blogger that I’m trying to finish that started in September 2006″.
So here you go, it’s finished
In the interview with Matt Cuts about search and SEO in China, Matt and his “top Chinese webspam engineer”, Jianfei，answered my long list of questions with great tips and insights.
It is helpful to all SEOers and online marketers.
Special thanks to Philipp.
Chinese version is here.
Zac: First of all thank you guys for doing this interview with me, I believe it will be very helpful for SEOers and web marketers in China.
There are currently lots of misunderstandings about SEO in China. The first thing that pops up in mind is “spam” when people hear the word SEO. Some say “SEO is shortsighted and is like suicide”. From search engine’s point of view, is that true? Is SEO hated, allowed or encouraged by Google? We’re talking about whitehat SEO here.
Matt: It’s a common mistake to think that search engines don’t like SEO. The fact is that SEO within Google’s quality guidelines is okay. That includes things like making sure that your site is crawlable, thinking of words that users would use when searching and including them naturally within the content of the site, and doing things like making sure that page titles and urls are descriptive.
What Google (and other search engines) don’t like is when someone tries to cheat or take a short cut to show up higher than they should. When a site violates our quality guidelines, Google calls that spam.
Zac: Google announced its official Chinese name “Gu Ge” (Harvest Song) in April 2006 however the majority of Chinese users do not seem like the new name.
According to China Internet Network Information Center, CNNIC, Google is losing market share from 33% last year to current 25.3%.
http://www.linuxworld.com.au/index.php/id;836499436;fp;2;fpid;1
What do you think of the market share drop?
Jianfei (朱健飞): For the market share, let’s refer the statement from Kaifu Lee, the president of Google China office. “To some extent, the survey could have some errors. Different users have different frequencies of using search engines. People may use search engines 10 times a day, while other people may use search engines once a day. Simple sampling methods may not show the real traffic of different search engines.”
Zac: I noticed there are Chinese employees in Google headquarter. Any idea how many Chinese in Googleplex now? How are they doing? Any advice for Google fans who want to join Google?
Jianfei: We do have many Chinese engineers at the Googleplex. They are doing great. You can visit http://www.googlechinablog.com/ and read some Chinese engineers’ articles about their life at Google.
For Google fans who want to join Google, they can go to http://www.google.cn/jobs/ and check available jobs. If they can not join Google, they still can give us suggestions and ideas. Their support is important to us. For reporting spam sites, they can go to http://www.google.cn/contact/spamreport.html.
Matt: In fact, if you sign up for Google’s Webmaster Central at http://www.google.com/webmasters/ , you can also use the form athttps://www.google.com/webmasters/tools/spamreport?hl=zh-cnhttps://www.google.com/webmasters/tools/spamreport?hl=zh-twto report spam. In addition, if you don’t want to sign up for Google account, you can also report spam here:http://www.google.cn/contact/spamreport.htmlhttp://www.google.com.tw/contact/spamreport.html
However, I recommend that you use one of the first two links. Google gives more weight to spam reports that are done with our Webmaster Central.
Zac: Let’s talk about duplicate content, which is a hot topic recently.
I see much more content copying on Chinese web sites. Many Chinese webmasters like to “gather” contents from other web sites, either using software or by hand, then publish on their own web sites. Does Google penalize these sites full of contents you can see everywhere? Is there a percentage or threshold, exceeding which penalty is applied?
What should the original author do so that the original is recognized as so?
Jianfei: We have noticed that some Chinese web sites have a lot of duplicate content. Users like to get different search results, so Google is looking at how best to provide diverse results. Our algorithms already have some ways of removing duplicate content, and we will continue to look for ways to improve.
Zac: Some web sites use multiple domains with exactly same content , for example, domain.com and domain.com.cn. Is this risky? What’s the best way to do it?
Matt: If the content is truly the same, I would pick one domain and make the other domains do a redirect to the domain you prefer. For example, google.com could do a permanent (301) redirect to www.google.com, and then we would see that and generally choose the destination of the redirect. Having content from two different domains isn’t risky if they are in different languages (for example, Chinese and English), but if you have the exact same content on two different domains, it’s better to use a permanent redirect from the duplicate domains to a single preferred domain.
If you have mirror pages without a redirect, that can cause issues. It’s better to use 301/permanent redirects, because Google might choose to remove or not to show the copy that you liked the best.
Zac: I have been talking about good original content in my blog and the message is well received by SEOers in China. However the problem is, as many readers ask me, my company sells, say a “glass edge grinding machine”, it’s simply boring, what interesting content can I write about it? Could you give some tips in content development for this type of highly specialized products?
Matt: Don’t forget that creativity can really help. For example, there was a site that made industrial blenders, which sounds like a very boring subject. But now go watch this video: http://www.youtube.com/watch?v=aM94aorYVS4 and you’ll see something amazing. They threw all kinds of different objects into the blender to prove how powerful their machine was.
It’s true that heavy machinery or industrial sites might sound boring at first, but by looking for a creative angle, you can often raise interest in your company. Even things like newsletters, blogs, information about an industry, or other resources can serve as a reason for people to get interested in your site and link to you.
Zac: The highest PR we can find on Chinese web site is PR8. Is there discrimination against Chinese sites in terms of PR? If not, why don’t we see PR9 or even better PR10 Chinese sites? Does PR still matter for ranking in the first place?
Matt: PageRank does depend on the link structure of the web, but I wouldn’t be discouraged if you don’t see PR9 and PR10 sites. For one thing, Chinese sites are usually only ranking against other similar Chinese sites, so the playing ground is level. It’s also important to remember that Google has a finer scale to measure PageRank (not just from 1 to 10), so even two different sites that both have a PR6 in the toolbar can actually have different PageRanks.
The fact is that Google does special work to help measure reputation in non-English languages.
Zac: Is there a significant difference between Chinese site SEO and English site SEO? Are there differences in your algorithm for different languages?
Matt: I think that every country does have some differences in how they do SEO. In Germany, people are more likely to use hyphens in their domain names, for example. Some countries lean more toward monetizing via affiliate programs; other countries may monetize more via cell phones than credit cards, because credit cards aren’t equally common in every country. But there are many common ways that SEOs operate.
Jianfei: One main difference between Chinese site SEO and English site SEO is the set of queries they are working on. For example, “viagra” is one of the most spammy queries for English, while “手机铃声” (ringtone) is a more spammy query for Chinese. Another difference is that almost all mid- or large-sized Chinese domains have blogs, which is not the case for other languages.
Zac: Adwords users in other countries normally sign up for Adwords account directly with Google. However Google takes different approach in China, partnering with Adwords agents, kind of localized way as all PPC providers in China do the same.
Why did Google choose this localized approach and did not stick to your direct relationship with advertisers which has been proven to be successful worldwide? Do you consider your Adwords program in China a success?
Matt: I’m sorry to say that I’m not an AdWords expert, but I do know that Google tries to adapt to each market and present products in the way that works best for every country. I’m proud of the AdWords team, and I think that they’re doing a really good job in China.
Zac: Some SEOs believe that freshness plays an important role in Google ranking. Many think blogs are easier to rank better due to freshness. Yet some SEOs think it’s not a good idea to tweak web pages frequently.
What do you suggest? Update web pages often, or no?
Matt: It depends on the industry that you are in. I would do whatever makes the most sense for your users. Just changing a page more often for the sake of having a page change is probably not very productive. But if you have a blog, then posting more often might attract more users. So for some people it might make sense to change the page less often (a manufacturing company, for example), while for some people it will make sense to change the page often to attract more visitors (e.g. if you are a blogger).
Zac: Is SEO service a reliable business model that you would recommend to SEOers in China? I ask this because there’s very very few established and reputable SEO companies in China. Many companies claim they provide SEO services but what they actually do is spamming forums and blogs.
Ethical individual SEOs are struggling to survive.
I believe you know plenty of successful SEO companies. In China, do we have a future ahead of us in SEO industry? How can we grow, from individual to reputable SEO company?
Jianfei: I think if SEOs can follow Google’s quality guidelines, then that SEO can have great future. Search engine results are important to the industry, and there can be a lot of market demand for an ethical company.
Matt: If you are considering using an SEO, it’s very important to think about the long-term. It doesn’t help to get a spike in users if Google or other search engines will find spam and remove a site. One thing you can do is ask for references or see if a company can provide success stories where the SEO provided stable long-term traffic. http://www.google.com/support/webmasters/bin/answer.py?answer=35291&hl=cn is a good document to read about how to research SEOs. Unfortunately, there are some SEO services that will spam if you hire them, and you should try to avoid them in the first place.
Zac: There’re lots of talk about trusted domain and authority sites. If a site is considered authority, it will be ranked higher in Google, more people find it and more links, then it becomes even stronger.
How should mom-and-pop sites overcome this situation and compete with authority sites? Besides building a great site with tons of useful original contents, is there a shortcut?
Matt: I wouldn’t try to tackle a huge keyword if you’ve just created your small mom-and-pop business. Instead, concentrate on a smaller niche where you can get to be known as an expert. As you get to be more well-known, then you can work from the smaller niche up to bigger and bigger areas. Many successful sites start out small and then build their way up. Also, the more creative or funny or helpful you can be, often that will help people become aware of you faster.
Jianfei: For example, your site http://www.chinamyhosting.com/seoblog/ , is such a site. One year ago, the site was not as well-known. But through your hard work and creative effort, now it ranks well for the query [搜索引擎优化排名] (search engine optimization) which is an impressive feat.
Zac: Have you ever been to China? If you do plan to visit China, there’re thousands of fans who would like to meet you in person.
Jianfei: I was born in China, in the last year I’ve been to China twice, plus I enjoy working with people at the Google China office.
Matt: I’m sorry to say that I’ve never been to China. My mother has been to China several times, including Yangshuo (Guilin), and my wife has been once, and they both speak a little Chinese even though they’re both American. So clearly I need to work on getting over there; I hear that it’s an amazing country, so I’d love to visit some day.
I won’t be able to make it to SES China this year, but I’m really excited that I think Jianfei or another Google representative will be able to represent Google at SES China. Jianfei is a top-notch member of the webspam team and he’s a much smarter expert on Chinese webspam than I am.
Zac: Everyday I see link spams in my blog. Will link spam in blogs and forums cause penalty or they are simply ignored by Google therefore have no effects on ranking?
Jianfei: Actually, it can be dangerous to do link spam. If Google finds a company is doing link spam, it may remove the company’s site from our index. Google may not re-include the site unless we don’t see the spam links anymore. In most case, removing links is even more difficult than adding links (e.g., the links posted on blogs, BBS by spamware), so it’s better to stay away from link spam.
Matt: Usually Google is good enough that we just try to ignore link spams. When we can tell that a company did link spams, we can take appropriate action.
Zac: Another topic in all SEO forums and blogs is supplemental result. If more and more pages of a domain are dumped into supplemental result, does it mean the domain is losing trust? Would you worry about supplemental result if your SEOer instead of Googler?
Matt: I wouldn’t worry about supplemental results. If your site has lower PageRank then it may occur in our supplemental index, but that doesn’t mean that the site has a penalty or is losing trust. Usually that just means that if you get a few more high-quality links because your site is good, then we will include more pages from your site in our main web index.
In addition, we have been getting better at refreshing our supplemental index more often and showing those results to more users, so webmasters can often start to see more traffic coming to supplemental results pages now.
Zac: Baidu is your biggest competitor in search market of China. It’s said that they have better search technologies than Google in certain fields such as Chinese word segmentation.
On the other hand, Google has been recruiting top talent in China. I read somewhere that the engineering team at Google China has yet contributed much to the core ranking algorithm. Do you plan to localize the algorithm to better suit Chinese language? What’s your technical advantage compared with Baidu?
Jianfei: As a matter of policy, we don’t comment on specific competitors. We welcome competition that helps deliver useful information to users and expands user choice. Having great competitors is a huge benefit to us and everyone in the search space - it makes us all work harder and at the end of the day our users benefit from that.
Matt: We don’t talk much about our ranking because it’s confidential, but the China office has contributed in several ways to how Google does ranking. In fact, some really nice applications such as http://www.google.cn/rebang/home are seen in China before other places. That’s a brand-new product developed in China.
Zac: If you don’t mind, Matt, are you GoogleGuy at WebmasterWorld as hinted? Google is doing great job communicating with webmasters and we appreciate. Is there any chance that an engineer in Google China team can take similar role to communicate actively with Chinese webmaster community?
Matt: I don’t think we’ve confirmed the official identity of GoogleGuy, and that’s okay because it means that if GoogleGuy ever needs to take a break, someone new can come in to help communicate. The truth is that I get more credit than I deserve. A lot of communication in English happens from a lot of people: Vanessa Fox, Adam Lasnik, and many, many others.
And in Chinese, I’m very lucky to work with a great team of people such as Jianfei, plus other wonderful people in Mountain View (California USA) and Beijing. My guess is that over time, Google will begin to communicate more and more with Chinese webmasters. This joint interview is a good step forward.
Zac: There’re debates in China, what role should SEO play in the bigger picture for web sites? Is SEO an important part of web marketing and ecommerce? Some web marketers think SEO is piece of cake, write title tag, add keywords here and there, things like that.
Do you think nowadays SEO has gone one step further and act as kind of web marketing consultant? In other words, SEOers should help clients streamline online sales process, find target market, content development, user experience, viral marketing, etc. This is the concept I’m trying to spread. In the end, users need a great site, not great code.
Matt: I agree that SEO in many cases is about making a great site, not just getting the web design or the code just right. SEO does include getting the right tags and code in place, but that’s just the first step. If you can come up with a great viral marketing campaign or something that gets people talking about your site with word of mouth, that’s SEO as well, and is a much better way to get links than trying to use spamware programs, for example.
In many ways, SEO is about making sure that users have a great experience, because if you make a great site, that’s going to help a site rank better in search engines naturally.
Zac: Do you foresee big changes in terms of SEO in the coming few years?
Matt: I think personalization and localization are big trends. If we can return different results for the same query because Google knows a little more about you, that may be a really big quality win for users. That will make SEO a little harder, but SEOs who care about long-term value will be quite happy about personalization, because they’ll get visitors who are more interested in their site, and those visitors may convert into buyers.
Jianfei: Of course, Google is also going to continue to pay a lot of attention to quality and SEO. Over time, I think Chinese SEOs will find that it’s easier to make great sites that agree with our quality guidelines, because Google will continue to work hard to stop spam.
Zac: Do you like Chinese food?
Matt: I love Chinese food! I hear that Chinese food in the United States isn’t quite the same though, so maybe some day I’ll get a chance to experience real Chinese food. I’d like to try some Peking duck, for example. Thank you for asking these interesting questions!
Zac: Thank you Matt and Jianfei.
Matt: Thank you! We’d love for people to report Chinese spam athttps://www.google.com/webmasters/tools/spamreport?hl=zh-cnhttps://www.google.com/webmasters/tools/spamreport?hl=zh-twand to use our webmaster tools as well. There’s also a lot of information for Chinese webmasters at http://www.google.cn/support/webmasters/ . We’ll also continue to listen to Chinese webmasters and try to respond.
We enjoy reading at sites like http://www.seobbs.net/ , http://www.dunsh.org/ and of course we also enjoy http://www.chinamyhosting.com/seoblog/
So here you go, it’s finished
In the interview with Matt Cuts about search and SEO in China, Matt and his “top Chinese webspam engineer”, Jianfei，answered my long list of questions with great tips and insights.
It is helpful to all SEOers and online marketers.
Special thanks to Philipp.
Chinese version is here.
Zac: First of all thank you guys for doing this interview with me, I believe it will be very helpful for SEOers and web marketers in China.
There are currently lots of misunderstandings about SEO in China. The first thing that pops up in mind is “spam” when people hear the word SEO. Some say “SEO is shortsighted and is like suicide”. From search engine’s point of view, is that true? Is SEO hated, allowed or encouraged by Google? We’re talking about whitehat SEO here.
Matt: It’s a common mistake to think that search engines don’t like SEO. The fact is that SEO within Google’s quality guidelines is okay. That includes things like making sure that your site is crawlable, thinking of words that users would use when searching and including them naturally within the content of the site, and doing things like making sure that page titles and urls are descriptive.
What Google (and other search engines) don’t like is when someone tries to cheat or take a short cut to show up higher than they should. When a site violates our quality guidelines, Google calls that spam.
Zac: Google announced its official Chinese name “Gu Ge” (Harvest Song) in April 2006 however the majority of Chinese users do not seem like the new name.
According to China Internet Network Information Center, CNNIC, Google is losing market share from 33% last year to current 25.3%.
http://www.linuxworld.com.au/index.php/id;836499436;fp;2;fpid;1
What do you think of the market share drop?
Jianfei (朱健飞): For the market share, let’s refer the statement from Kaifu Lee, the president of Google China office. “To some extent, the survey could have some errors. Different users have different frequencies of using search engines. People may use search engines 10 times a day, while other people may use search engines once a day. Simple sampling methods may not show the real traffic of different search engines.”
Zac: I noticed there are Chinese employees in Google headquarter. Any idea how many Chinese in Googleplex now? How are they doing? Any advice for Google fans who want to join Google?
Jianfei: We do have many Chinese engineers at the Googleplex. They are doing great. You can visit http://www.googlechinablog.com/ and read some Chinese engineers’ articles about their life at Google.
For Google fans who want to join Google, they can go to http://www.google.cn/jobs/ and check available jobs. If they can not join Google, they still can give us suggestions and ideas. Their support is important to us. For reporting spam sites, they can go to http://www.google.cn/contact/spamreport.html.
Matt: In fact, if you sign up for Google’s Webmaster Central at http://www.google.com/webmasters/ , you can also use the form athttps://www.google.com/webmasters/tools/spamreport?hl=zh-cnhttps://www.google.com/webmasters/tools/spamreport?hl=zh-twto report spam. In addition, if you don’t want to sign up for Google account, you can also report spam here:http://www.google.cn/contact/spamreport.htmlhttp://www.google.com.tw/contact/spamreport.html
However, I recommend that you use one of the first two links. Google gives more weight to spam reports that are done with our Webmaster Central.
Zac: Let’s talk about duplicate content, which is a hot topic recently.
I see much more content copying on Chinese web sites. Many Chinese webmasters like to “gather” contents from other web sites, either using software or by hand, then publish on their own web sites. Does Google penalize these sites full of contents you can see everywhere? Is there a percentage or threshold, exceeding which penalty is applied?
What should the original author do so that the original is recognized as so?
Jianfei: We have noticed that some Chinese web sites have a lot of duplicate content. Users like to get different search results, so Google is looking at how best to provide diverse results. Our algorithms already have some ways of removing duplicate content, and we will continue to look for ways to improve.
Zac: Some web sites use multiple domains with exactly same content , for example, domain.com and domain.com.cn. Is this risky? What’s the best way to do it?
Matt: If the content is truly the same, I would pick one domain and make the other domains do a redirect to the domain you prefer. For example, google.com could do a permanent (301) redirect to www.google.com, and then we would see that and generally choose the destination of the redirect. Having content from two different domains isn’t risky if they are in different languages (for example, Chinese and English), but if you have the exact same content on two different domains, it’s better to use a permanent redirect from the duplicate domains to a single preferred domain.
If you have mirror pages without a redirect, that can cause issues. It’s better to use 301/permanent redirects, because Google might choose to remove or not to show the copy that you liked the best.
Zac: I have been talking about good original content in my blog and the message is well received by SEOers in China. However the problem is, as many readers ask me, my company sells, say a “glass edge grinding machine”, it’s simply boring, what interesting content can I write about it? Could you give some tips in content development for this type of highly specialized products?
Matt: Don’t forget that creativity can really help. For example, there was a site that made industrial blenders, which sounds like a very boring subject. But now go watch this video: http://www.youtube.com/watch?v=aM94aorYVS4 and you’ll see something amazing. They threw all kinds of different objects into the blender to prove how powerful their machine was.
It’s true that heavy machinery or industrial sites might sound boring at first, but by looking for a creative angle, you can often raise interest in your company. Even things like newsletters, blogs, information about an industry, or other resources can serve as a reason for people to get interested in your site and link to you.
Zac: The highest PR we can find on Chinese web site is PR8. Is there discrimination against Chinese sites in terms of PR? If not, why don’t we see PR9 or even better PR10 Chinese sites? Does PR still matter for ranking in the first place?
Matt: PageRank does depend on the link structure of the web, but I wouldn’t be discouraged if you don’t see PR9 and PR10 sites. For one thing, Chinese sites are usually only ranking against other similar Chinese sites, so the playing ground is level. It’s also important to remember that Google has a finer scale to measure PageRank (not just from 1 to 10), so even two different sites that both have a PR6 in the toolbar can actually have different PageRanks.
The fact is that Google does special work to help measure reputation in non-English languages.
Zac: Is there a significant difference between Chinese site SEO and English site SEO? Are there differences in your algorithm for different languages?
Matt: I think that every country does have some differences in how they do SEO. In Germany, people are more likely to use hyphens in their domain names, for example. Some countries lean more toward monetizing via affiliate programs; other countries may monetize more via cell phones than credit cards, because credit cards aren’t equally common in every country. But there are many common ways that SEOs operate.
Jianfei: One main difference between Chinese site SEO and English site SEO is the set of queries they are working on. For example, “viagra” is one of the most spammy queries for English, while “手机铃声” (ringtone) is a more spammy query for Chinese. Another difference is that almost all mid- or large-sized Chinese domains have blogs, which is not the case for other languages.
Zac: Adwords users in other countries normally sign up for Adwords account directly with Google. However Google takes different approach in China, partnering with Adwords agents, kind of localized way as all PPC providers in China do the same.
Why did Google choose this localized approach and did not stick to your direct relationship with advertisers which has been proven to be successful worldwide? Do you consider your Adwords program in China a success?
Matt: I’m sorry to say that I’m not an AdWords expert, but I do know that Google tries to adapt to each market and present products in the way that works best for every country. I’m proud of the AdWords team, and I think that they’re doing a really good job in China.
Zac: Some SEOs believe that freshness plays an important role in Google ranking. Many think blogs are easier to rank better due to freshness. Yet some SEOs think it’s not a good idea to tweak web pages frequently.
What do you suggest? Update web pages often, or no?
Matt: It depends on the industry that you are in. I would do whatever makes the most sense for your users. Just changing a page more often for the sake of having a page change is probably not very productive. But if you have a blog, then posting more often might attract more users. So for some people it might make sense to change the page less often (a manufacturing company, for example), while for some people it will make sense to change the page often to attract more visitors (e.g. if you are a blogger).
Zac: Is SEO service a reliable business model that you would recommend to SEOers in China? I ask this because there’s very very few established and reputable SEO companies in China. Many companies claim they provide SEO services but what they actually do is spamming forums and blogs.
Ethical individual SEOs are struggling to survive.
I believe you know plenty of successful SEO companies. In China, do we have a future ahead of us in SEO industry? How can we grow, from individual to reputable SEO company?
Jianfei: I think if SEOs can follow Google’s quality guidelines, then that SEO can have great future. Search engine results are important to the industry, and there can be a lot of market demand for an ethical company.
Matt: If you are considering using an SEO, it’s very important to think about the long-term. It doesn’t help to get a spike in users if Google or other search engines will find spam and remove a site. One thing you can do is ask for references or see if a company can provide success stories where the SEO provided stable long-term traffic. http://www.google.com/support/webmasters/bin/answer.py?answer=35291&hl=cn is a good document to read about how to research SEOs. Unfortunately, there are some SEO services that will spam if you hire them, and you should try to avoid them in the first place.
Zac: There’re lots of talk about trusted domain and authority sites. If a site is considered authority, it will be ranked higher in Google, more people find it and more links, then it becomes even stronger.
How should mom-and-pop sites overcome this situation and compete with authority sites? Besides building a great site with tons of useful original contents, is there a shortcut?
Matt: I wouldn’t try to tackle a huge keyword if you’ve just created your small mom-and-pop business. Instead, concentrate on a smaller niche where you can get to be known as an expert. As you get to be more well-known, then you can work from the smaller niche up to bigger and bigger areas. Many successful sites start out small and then build their way up. Also, the more creative or funny or helpful you can be, often that will help people become aware of you faster.
Jianfei: For example, your site http://www.chinamyhosting.com/seoblog/ , is such a site. One year ago, the site was not as well-known. But through your hard work and creative effort, now it ranks well for the query [搜索引擎优化排名] (search engine optimization) which is an impressive feat.
Zac: Have you ever been to China? If you do plan to visit China, there’re thousands of fans who would like to meet you in person.
Jianfei: I was born in China, in the last year I’ve been to China twice, plus I enjoy working with people at the Google China office.
Matt: I’m sorry to say that I’ve never been to China. My mother has been to China several times, including Yangshuo (Guilin), and my wife has been once, and they both speak a little Chinese even though they’re both American. So clearly I need to work on getting over there; I hear that it’s an amazing country, so I’d love to visit some day.
I won’t be able to make it to SES China this year, but I’m really excited that I think Jianfei or another Google representative will be able to represent Google at SES China. Jianfei is a top-notch member of the webspam team and he’s a much smarter expert on Chinese webspam than I am.
Zac: Everyday I see link spams in my blog. Will link spam in blogs and forums cause penalty or they are simply ignored by Google therefore have no effects on ranking?
Jianfei: Actually, it can be dangerous to do link spam. If Google finds a company is doing link spam, it may remove the company’s site from our index. Google may not re-include the site unless we don’t see the spam links anymore. In most case, removing links is even more difficult than adding links (e.g., the links posted on blogs, BBS by spamware), so it’s better to stay away from link spam.
Matt: Usually Google is good enough that we just try to ignore link spams. When we can tell that a company did link spams, we can take appropriate action.
Zac: Another topic in all SEO forums and blogs is supplemental result. If more and more pages of a domain are dumped into supplemental result, does it mean the domain is losing trust? Would you worry about supplemental result if your SEOer instead of Googler?
Matt: I wouldn’t worry about supplemental results. If your site has lower PageRank then it may occur in our supplemental index, but that doesn’t mean that the site has a penalty or is losing trust. Usually that just means that if you get a few more high-quality links because your site is good, then we will include more pages from your site in our main web index.
In addition, we have been getting better at refreshing our supplemental index more often and showing those results to more users, so webmasters can often start to see more traffic coming to supplemental results pages now.
Zac: Baidu is your biggest competitor in search market of China. It’s said that they have better search technologies than Google in certain fields such as Chinese word segmentation.
On the other hand, Google has been recruiting top talent in China. I read somewhere that the engineering team at Google China has yet contributed much to the core ranking algorithm. Do you plan to localize the algorithm to better suit Chinese language? What’s your technical advantage compared with Baidu?
Jianfei: As a matter of policy, we don’t comment on specific competitors. We welcome competition that helps deliver useful information to users and expands user choice. Having great competitors is a huge benefit to us and everyone in the search space - it makes us all work harder and at the end of the day our users benefit from that.
Matt: We don’t talk much about our ranking because it’s confidential, but the China office has contributed in several ways to how Google does ranking. In fact, some really nice applications such as http://www.google.cn/rebang/home are seen in China before other places. That’s a brand-new product developed in China.
Zac: If you don’t mind, Matt, are you GoogleGuy at WebmasterWorld as hinted? Google is doing great job communicating with webmasters and we appreciate. Is there any chance that an engineer in Google China team can take similar role to communicate actively with Chinese webmaster community?
Matt: I don’t think we’ve confirmed the official identity of GoogleGuy, and that’s okay because it means that if GoogleGuy ever needs to take a break, someone new can come in to help communicate. The truth is that I get more credit than I deserve. A lot of communication in English happens from a lot of people: Vanessa Fox, Adam Lasnik, and many, many others.
And in Chinese, I’m very lucky to work with a great team of people such as Jianfei, plus other wonderful people in Mountain View (California USA) and Beijing. My guess is that over time, Google will begin to communicate more and more with Chinese webmasters. This joint interview is a good step forward.
Zac: There’re debates in China, what role should SEO play in the bigger picture for web sites? Is SEO an important part of web marketing and ecommerce? Some web marketers think SEO is piece of cake, write title tag, add keywords here and there, things like that.
Do you think nowadays SEO has gone one step further and act as kind of web marketing consultant? In other words, SEOers should help clients streamline online sales process, find target market, content development, user experience, viral marketing, etc. This is the concept I’m trying to spread. In the end, users need a great site, not great code.
Matt: I agree that SEO in many cases is about making a great site, not just getting the web design or the code just right. SEO does include getting the right tags and code in place, but that’s just the first step. If you can come up with a great viral marketing campaign or something that gets people talking about your site with word of mouth, that’s SEO as well, and is a much better way to get links than trying to use spamware programs, for example.
In many ways, SEO is about making sure that users have a great experience, because if you make a great site, that’s going to help a site rank better in search engines naturally.
Zac: Do you foresee big changes in terms of SEO in the coming few years?
Matt: I think personalization and localization are big trends. If we can return different results for the same query because Google knows a little more about you, that may be a really big quality win for users. That will make SEO a little harder, but SEOs who care about long-term value will be quite happy about personalization, because they’ll get visitors who are more interested in their site, and those visitors may convert into buyers.
Jianfei: Of course, Google is also going to continue to pay a lot of attention to quality and SEO. Over time, I think Chinese SEOs will find that it’s easier to make great sites that agree with our quality guidelines, because Google will continue to work hard to stop spam.
Zac: Do you like Chinese food?
Matt: I love Chinese food! I hear that Chinese food in the United States isn’t quite the same though, so maybe some day I’ll get a chance to experience real Chinese food. I’d like to try some Peking duck, for example. Thank you for asking these interesting questions!
Zac: Thank you Matt and Jianfei.
Matt: Thank you! We’d love for people to report Chinese spam athttps://www.google.com/webmasters/tools/spamreport?hl=zh-cnhttps://www.google.com/webmasters/tools/spamreport?hl=zh-twand to use our webmaster tools as well. There’s also a lot of information for Chinese webmasters at http://www.google.cn/support/webmasters/ . We’ll also continue to listen to Chinese webmasters and try to respond.
We enjoy reading at sites like http://www.seobbs.net/ , http://www.dunsh.org/ and of course we also enjoy http://www.chinamyhosting.com/seoblog/
Search Engine Market to Consolidate
Search engine service providers launched a new round of attacks in the fiercely competing market on Friday - moves which could close the final stage of consolidations.
Baidu.com, the country's biggest search engine service provider, on Thursday held a Most Searched Brand and Entreprenuer award with Rupert Hoogewerf, CEO of EuroMoney China, trying to boost its influence among business leaders and young people.
Robin Li, CEO of Baidu, believed that with the searches of interested brands or entrepreneurs, people will find out their stories and spread the entrepreneurial spirit.
Baidu also released its hard disk search software on February 28, aiming to expand its search services from web search to hard disk search.
Zhongsou.com, another major player in the market, also released its desktop search software NetPig 3.0 version on Thursday.
"Desktop search has become a trend in the market, but who will be the leader in the market?" queried Chen Pei, president of Beijing-based Zhongsou.
He believed the development of search engine technology has entered the third generation, which has search results both on the web and computer hard disks and provides customized search services.
The Chinese Internet portal Sohu.com also upgraded its search engine website Sougou.com on February 25 - and vowed to become the leading search engine service provider in the country.
The US giant Yahoo!'s Chinese operation also said it would aim to become the biggest player in two years.
Henry Yang, president of the Internet industry research company Shanghai iResearch Co Ltd, believed the moves and remarks of companies like Baidu, Zhongsou, Sohu, and Yahoo! China reflect the intensity of the competition in the search engine market, which is almost fully consolidated.
"The market consolidation is almost done and the positions of some leaders are well established, so naturally some smaller players would seek other means to put themselves under the spotlight," said Yang.
According to an iResearch report on the Chinese search engine market, the business grew to 1.2 billion yuan (US$145 million) in 2004 with a 74 per cent year-on-year growth rate.
Baidu, Google and search services by Yahoo! China were the top three most popular search engines in 2004 with almost 85 per cent of the usage.
Yang pointed out that the technical barriers to the business are already quite high and the positions of a few major players are quite established, so small and medium players are facing mounting difficulties.
He said new technologies, such as desktop search software by Zhongsou and My Search software by 8848.com will bring some uncertainties to the competition in the market, but it will be very difficult for a new player to emerge just with new technologies.
Baidu.com, the country's biggest search engine service provider, on Thursday held a Most Searched Brand and Entreprenuer award with Rupert Hoogewerf, CEO of EuroMoney China, trying to boost its influence among business leaders and young people.
Robin Li, CEO of Baidu, believed that with the searches of interested brands or entrepreneurs, people will find out their stories and spread the entrepreneurial spirit.
Baidu also released its hard disk search software on February 28, aiming to expand its search services from web search to hard disk search.
Zhongsou.com, another major player in the market, also released its desktop search software NetPig 3.0 version on Thursday.
"Desktop search has become a trend in the market, but who will be the leader in the market?" queried Chen Pei, president of Beijing-based Zhongsou.
He believed the development of search engine technology has entered the third generation, which has search results both on the web and computer hard disks and provides customized search services.
The Chinese Internet portal Sohu.com also upgraded its search engine website Sougou.com on February 25 - and vowed to become the leading search engine service provider in the country.
The US giant Yahoo!'s Chinese operation also said it would aim to become the biggest player in two years.
Henry Yang, president of the Internet industry research company Shanghai iResearch Co Ltd, believed the moves and remarks of companies like Baidu, Zhongsou, Sohu, and Yahoo! China reflect the intensity of the competition in the search engine market, which is almost fully consolidated.
"The market consolidation is almost done and the positions of some leaders are well established, so naturally some smaller players would seek other means to put themselves under the spotlight," said Yang.
According to an iResearch report on the Chinese search engine market, the business grew to 1.2 billion yuan (US$145 million) in 2004 with a 74 per cent year-on-year growth rate.
Baidu, Google and search services by Yahoo! China were the top three most popular search engines in 2004 with almost 85 per cent of the usage.
Yang pointed out that the technical barriers to the business are already quite high and the positions of a few major players are quite established, so small and medium players are facing mounting difficulties.
He said new technologies, such as desktop search software by Zhongsou and My Search software by 8848.com will bring some uncertainties to the competition in the market, but it will be very difficult for a new player to emerge just with new technologies.
Wednesday, November 29, 2006
Search Engine Positioning Made Easy
I've been testing an exciting new URL submission tool which is going to make my life - and yours - a whole lot easier.
URL submissions to search engines always seem to take far too long, no matter how organized you are.
If you're like me, you probably aren't keen to put your trust in some of the free online services which claim they'll submit your URL to thousands of sites.
After all, do they ever show you a report, or confirm that you have actually been added?
When it comes to URL submissions, it's the main search engines which I care about most. However, even submitting to just the top 10 is tiresome and time-consuming if you have many pages on your site or if your own several other sites.
Another problem is that search engines may penalize you if you use some URL submission software instead of actually visiting the search engines.
Solving all those problems in one mighty blow is the new Search Engine Blaster submission service.
Whether you have dozens of domains to administer, or just a few URL's to submit, Search Engine Blaster can handle all of your dirty work--automatically--unattended.
Better yet, search engines won't object to it, It's pre-programmed to automatically submit your web pages, in a responsible and effective manner. What's important here is that the software does NOT spam the search engines. It posts URLs in a responsible fashion, so the search engines won't see any objectionable behavior.
The worst part about most submission software is manually adding in the URL's of your web site. With Search Engine Blaster, it couldn't be easier. You just enter in your domain name, and their submit bot will visit your web site, and automatically load every page on your site into the submission queue--it's truly amazing to see. You can actually see it working, as all of your pages instantly show up in your submit list right in your browser!
I found it very simple to use. Since it is an online based service, there's no complicated software to learn and nothing to download. Once you tell it what to submit, it will automatically re-submit as often as you'de like. You don't even have to log in to do it--It's all on auto-pilot!
While it certainly submits to the top engines, It also submits to thousands of niche specific search engines, free for all sites, directories, and even classified ad sites, doing the work for you with pinpoint accuracy, as if you were doing it manually--even while you're on vacation!
There's another tool included with this service called the doorway page builder. Again, they made this one very easy to use. You type in some keywords and phrases about your web site, click on create, and the software will instantly generate up to 50 key word optimized doorway pages just for you (This allows search engines to list even more sites on your domain, as well as earning you a higher rank in the engines)It will even upload them directly to your website, and submit those new pages directly to the search engines as well.
All in all, I found this service to be first class. I've never seen anything else like it.
Their support staff was there when I needed them, and they have an extensive FAQ (frequently asked questions) database that I found very helpful. They truly seem to care about their customers.
Additionally, they offer a generous two-tier affiliate program, offering a 30% recurring commission on all of your sales, plus an ongoing 10% commission on anyone who signs up to be an affiliate using one of your links.
I predict this tool will be hugely popular in the coming months, and will soon become the "standard" in automated marketing. I love it!
Make YOUR life a whole lot easier. Take a closer look at Search Engine Blaster now.
http://searchengineblaster.com/cgi-bin/a/clickthru.cgi?id=admarket,Game online Tips
URL submissions to search engines always seem to take far too long, no matter how organized you are.
If you're like me, you probably aren't keen to put your trust in some of the free online services which claim they'll submit your URL to thousands of sites.
After all, do they ever show you a report, or confirm that you have actually been added?
When it comes to URL submissions, it's the main search engines which I care about most. However, even submitting to just the top 10 is tiresome and time-consuming if you have many pages on your site or if your own several other sites.
Another problem is that search engines may penalize you if you use some URL submission software instead of actually visiting the search engines.
Solving all those problems in one mighty blow is the new Search Engine Blaster submission service.
Whether you have dozens of domains to administer, or just a few URL's to submit, Search Engine Blaster can handle all of your dirty work--automatically--unattended.
Better yet, search engines won't object to it, It's pre-programmed to automatically submit your web pages, in a responsible and effective manner. What's important here is that the software does NOT spam the search engines. It posts URLs in a responsible fashion, so the search engines won't see any objectionable behavior.
The worst part about most submission software is manually adding in the URL's of your web site. With Search Engine Blaster, it couldn't be easier. You just enter in your domain name, and their submit bot will visit your web site, and automatically load every page on your site into the submission queue--it's truly amazing to see. You can actually see it working, as all of your pages instantly show up in your submit list right in your browser!
I found it very simple to use. Since it is an online based service, there's no complicated software to learn and nothing to download. Once you tell it what to submit, it will automatically re-submit as often as you'de like. You don't even have to log in to do it--It's all on auto-pilot!
While it certainly submits to the top engines, It also submits to thousands of niche specific search engines, free for all sites, directories, and even classified ad sites, doing the work for you with pinpoint accuracy, as if you were doing it manually--even while you're on vacation!
There's another tool included with this service called the doorway page builder. Again, they made this one very easy to use. You type in some keywords and phrases about your web site, click on create, and the software will instantly generate up to 50 key word optimized doorway pages just for you (This allows search engines to list even more sites on your domain, as well as earning you a higher rank in the engines)It will even upload them directly to your website, and submit those new pages directly to the search engines as well.
All in all, I found this service to be first class. I've never seen anything else like it.
Their support staff was there when I needed them, and they have an extensive FAQ (frequently asked questions) database that I found very helpful. They truly seem to care about their customers.
Additionally, they offer a generous two-tier affiliate program, offering a 30% recurring commission on all of your sales, plus an ongoing 10% commission on anyone who signs up to be an affiliate using one of your links.
I predict this tool will be hugely popular in the coming months, and will soon become the "standard" in automated marketing. I love it!
Make YOUR life a whole lot easier. Take a closer look at Search Engine Blaster now.
http://searchengineblaster.com/cgi-bin/a/clickthru.cgi?id=admarket,Game online Tips
Adwords Google Secret – Make Income Very Easily With SEO
I am about to reveal a way to make a great monthly income without much more than 3-5 hours of work a week. You can easily boost your income faster than you could ever imagine by using my adwords Google secret and using SEO(search engine optimization).
This is what you do. You start using articles that are written by authors of free content sites, like my articles. They are all optimized to get a high ranking for a specific keyword on Google. This will allow the webpage we are going to build to get a high ranking as well. You will get hits this way.
All you do is use the article, without changing it and you must include the author bio box or you are not following the guidelines and you can get in a lot of trouble. Surround the article with Google adsense for content ads. You can use up to 3 blocks of ads per site.
This will give you a webpage that is optimized to get hits every day and when people visit the site they will click on your Google adsense ads and you make money. Some ads will even make you as much as $30 or more per click. You can easily build a nice monthly income with this method.
Now let’s throw in Google Adwords and make even more money. You can pick very cheap keywords on Google Adwords that will make you more money when people click on your ads. You need a keyword tool like good keywords and you will need to build large lists of hundreds of keywords that have something to do with the subject of the webpage.
Then, you can plug these keywords into your Google Adwords campaign with a maximum bid of $0.05. If they do not activate for that price they are a waste of time and you can delete them. The idea is to pay $0.05 for a click on your ad that will bring you a visitor that will click on your Google Adsense ads that will make you more that $0.05.
This is a very easy strategy to create a monthly income. Think about this way if each site you build makes you $25 a month then you can easily build a huge amount of money by putting up 20 sites a week. That would be $500 a month that you would be able to build every week. Plus it will continue to come in because your sites will be ranked on search engines.
I own GameFind.info,click here to read more...
This is what you do. You start using articles that are written by authors of free content sites, like my articles. They are all optimized to get a high ranking for a specific keyword on Google. This will allow the webpage we are going to build to get a high ranking as well. You will get hits this way.
All you do is use the article, without changing it and you must include the author bio box or you are not following the guidelines and you can get in a lot of trouble. Surround the article with Google adsense for content ads. You can use up to 3 blocks of ads per site.
This will give you a webpage that is optimized to get hits every day and when people visit the site they will click on your Google adsense ads and you make money. Some ads will even make you as much as $30 or more per click. You can easily build a nice monthly income with this method.
Now let’s throw in Google Adwords and make even more money. You can pick very cheap keywords on Google Adwords that will make you more money when people click on your ads. You need a keyword tool like good keywords and you will need to build large lists of hundreds of keywords that have something to do with the subject of the webpage.
Then, you can plug these keywords into your Google Adwords campaign with a maximum bid of $0.05. If they do not activate for that price they are a waste of time and you can delete them. The idea is to pay $0.05 for a click on your ad that will bring you a visitor that will click on your Google Adsense ads that will make you more that $0.05.
This is a very easy strategy to create a monthly income. Think about this way if each site you build makes you $25 a month then you can easily build a huge amount of money by putting up 20 sites a week. That would be $500 a month that you would be able to build every week. Plus it will continue to come in because your sites will be ranked on search engines.
I own GameFind.info,click here to read more...
Wednesday, October 25, 2006
Tips on Building a Search Engine Friendly Website
There is a ton of materials on the internet about how to bring web traffic to your site, but starting off with a good foundation make it all much easier. Lets say you want to open a portal for online casinos or sports betting sites. The first thing you need to do is to come up with a domain name. The Domain name is your URL or Universal Resource Locator. This is what people have to type in after http://www to get to your website. If you have a URL that is a popular phrase or grouping of words that are related to the topic of your site, you have a much better chance of it coming up high on a search. So if you are a gambling portal web site and your URL is onlinecasino.com you have a better chance of people finding it when looking for online casinos then if it were called bobscasinowebsite. The next thing is that the content of your site must be related to the purpose of your site. If your site is for the purpose of making money then you have something to sell. Maybe you are trying to bring business to a casino website then the content on your site should be about things relative to gambling. Put casino reviews, tips on different types of casino games and whatever else you think may be interesting to someone doing a search on casinos and gambling. Make sure your site is easy to navigate. If it is too hard to get around then even if it is top of a Google search no one will ever use it. Each page should cover one topic, and it should not be crowded with banners and advertisements. If on your site you have videos then keep them all together and break them into relative areas of interest. If you have some videos of people getting caught cheating in a casino create a section for casino related videos and put them all in that section, this will make it very simple to search thru all your content to find what it is your visitors are looking for. News relevant to your site is also a great way to bring in traffic. Many people nowadays get their news online and not just world news. Maybe someone wants to read about the gambling bill that was passed in congress recently to ban money transfers to and from online casinos, a great advantage to having news on your page is that if it is well written and the topic of the article is a hot topic other news sources like yahoo and Google may take your article and put a link to it from their site. This would give you thousands of hits, and that is the goal. The last tip I can give you for building a search engine friendly site is to make sure to add new content every day, it does not matter if this content is a how to article a news article, pictures or anything else but adding new content daily will increase your page rank and increase the chances of coming up when someone is doing a web search. If you incorporate all these tips when building your website I can guarantee it will make your job much easier, no one wants to build a site and then find out they need to star over from scratch, because ever day offline is potential money lost.
Yahoo and MSN have the punishment
In this article,we look at search engine used by Yahoo and MSN punishment and the network have on how to avoid these penalties,
or if the website be penalized,how to remove penalties.
Yahoo search engine penalties
Yahoo has many kinds of penalties,but their systems more advanced than Google unpredictable.Some punishment is fair,but many in the forum complained that they received from Yahoo's unfair punishment.I have personally experienced both.
Yahoo has a very strict spam control department,So they have a lot of automatic application of penalties and many other manual punishment.
The major difference between Yahoo and Google is the punishment will be automatically removed from Google.Cancellation penalties in Yahoo is very difficult and can only be removed manually.Request by e-mail to Yahoo to remove penalties.
The guidelines were prepared in the Yahoo website for the network, the following is considered Spam:
1:The impact of search results accuracy or relevance of the website diversity
2:Guide for the users of the web site to another web site
3:Other website with a lot of content with the same website
4:Countless non-members must virtual mainframe sites
5:Many automatically generated pages or non value content for the website
6:Using artificial means to improve one's website homepage search engine rankings
7:Use hidden text
8:End-users who offer different content to search engines and website
9:Excessive cross-link to a website to enhance the surface popular sites
10:Search engines are aimed at building sites
11:Use the wrong competitors name
12:The number of sites using the same content
13:Activated a website used excessive window, interferes with the user's browsing
14:Who did the website is deceptive,fraudulent or provide the users with little experience
As a search engine optimization engineer,I encountered other Yahoo penalty :
1:In a very short period of time a large number of exchange links
2:To enhance the link popularity of other sites specially set up sites
3:The number of domain names owned by a company and its promotion
4:The re-use of 302 guided links to other sites
5:From other sites to link to your site is linked cgi script.Yahoo search engine robots to deceive you with a double as the station
6:Scraper sites used for a similar anchor text,the position is too high density,this is the engine sites title
MSN search engine penalties
MSN search engine in all of the minimum penalty.Now they just check the most basic spam filters,so that they at least punishment,So has the most spam.
MSN was declared persona non grata following :
The following entries and technology is not suitable for use as an index:
1:The adoption of such items or technologies that may affect your site's ranking in MSN Search.The sites then you may be deleted from the MSN search index
2:The contnet of website is not related to the words, trying to increase a website for a keyword density.This includes packing users do not want to see the label ALT
3:The use of hidden text or links.You should use only text and links users can see
4:Using technology to artificially increase the number of links to your Web site as a link, such as factories link
Conclusion
To ensure good results and rankings of your site is relatively stable,error estimate and ASM for Mortar Finite brick and you can consider the analogy.Treat you like a store sites,the study of its mode of operation,continue to build.That is,your site does not use any illegal acts.Along with the deepening of your website,if imaginary,"Sergey Brin," I see the site, He will be recognized this?This can help you build and maintain a successful Web sites.
or if the website be penalized,how to remove penalties.
Yahoo search engine penalties
Yahoo has many kinds of penalties,but their systems more advanced than Google unpredictable.Some punishment is fair,but many in the forum complained that they received from Yahoo's unfair punishment.I have personally experienced both.
Yahoo has a very strict spam control department,So they have a lot of automatic application of penalties and many other manual punishment.
The major difference between Yahoo and Google is the punishment will be automatically removed from Google.Cancellation penalties in Yahoo is very difficult and can only be removed manually.Request by e-mail to Yahoo to remove penalties.
The guidelines were prepared in the Yahoo website for the network, the following is considered Spam:
1:The impact of search results accuracy or relevance of the website diversity
2:Guide for the users of the web site to another web site
3:Other website with a lot of content with the same website
4:Countless non-members must virtual mainframe sites
5:Many automatically generated pages or non value content for the website
6:Using artificial means to improve one's website homepage search engine rankings
7:Use hidden text
8:End-users who offer different content to search engines and website
9:Excessive cross-link to a website to enhance the surface popular sites
10:Search engines are aimed at building sites
11:Use the wrong competitors name
12:The number of sites using the same content
13:Activated a website used excessive window, interferes with the user's browsing
14:Who did the website is deceptive,fraudulent or provide the users with little experience
As a search engine optimization engineer,I encountered other Yahoo penalty :
1:In a very short period of time a large number of exchange links
2:To enhance the link popularity of other sites specially set up sites
3:The number of domain names owned by a company and its promotion
4:The re-use of 302 guided links to other sites
5:From other sites to link to your site is linked cgi script.Yahoo search engine robots to deceive you with a double as the station
6:Scraper sites used for a similar anchor text,the position is too high density,this is the engine sites title
MSN search engine penalties
MSN search engine in all of the minimum penalty.Now they just check the most basic spam filters,so that they at least punishment,So has the most spam.
MSN was declared persona non grata following :
The following entries and technology is not suitable for use as an index:
1:The adoption of such items or technologies that may affect your site's ranking in MSN Search.The sites then you may be deleted from the MSN search index
2:The contnet of website is not related to the words, trying to increase a website for a keyword density.This includes packing users do not want to see the label ALT
3:The use of hidden text or links.You should use only text and links users can see
4:Using technology to artificially increase the number of links to your Web site as a link, such as factories link
Conclusion
To ensure good results and rankings of your site is relatively stable,error estimate and ASM for Mortar Finite brick and you can consider the analogy.Treat you like a store sites,the study of its mode of operation,continue to build.That is,your site does not use any illegal acts.Along with the deepening of your website,if imaginary,"Sergey Brin," I see the site, He will be recognized this?This can help you build and maintain a successful Web sites.
SEO Tips - Title Tag Tips
Today’s visibility tip is all about your title tags.
Video Transcript: In terms of visibility, the title tag is one of the most important components of your web page. Yet, for whatever reason, I see sites every day that don’t take advantage of it. Too often I see sites with a title tag of just their site name or company - on every page of their site - or, even worse, a long, jumbled string of keywords. That’s not going to accomplish much beyond making your site look spammy and cheap.
In terms of search engine optimization, the title tag is one of the most important aspects of your HTML page insofar as helping search spiders understand what your page is about.
Beyond crawlers and spiders though, the title tag is also extremely important to the users of your site. That’s because the title tag is the text that will be displayed at the top of the browser window. it will also be the text displayed in the navigation tabs if you are using a browser that supports tabs like firefox. Either way, it’s an easy way you can help people navigate your site.
One of the most common mistakes concerning title tags is just having one title for every page on your site. Every page on your site has a different focus or theme.. As such, you should have different tile tags for every one of these pages. Search engine spiders are coming to your site every day (hopefully) and their job is to figure out what your pages are about. If every page on your site is titled with just your business or domain name, you aren’t really telling them too much they don’t already know.
Think about it this way, search engine results don’t point at sites as much as they do pages within a site. As such, it’s a lot more effective to individually target and title the pages within your site to maximize your exposure to the internet spiders and make it easy for them to distinguish the pages within your site from one another.
Likewise, for your human users browsing thru your site wiith 10 tabs or windows open all over the place - if every one of those tabs or windows all just say yourcompanyname.com, they’re going to have a really hard time keeping track of what’s what.
If you were in the widget business for instance, you wouldn’t want the title of every page on your site to just be:
Widget World, home of the web’s finest widgets. - WidgetWorld.com
Trust me, neither the search spiders nor the end users care if this is indeed the home of the world’s finest widgets. Make your sales pitches elsewhere.
When you’re creating your title tags, it’s important ot have your most important keywords early in the tag. It’s generally accepted that words towards the beginning of your title tag are counted as being more significant than words later in your title tag. As such, you want to include the name of your site in your title tag - you want people to be able to easily idetify your pages from the title tag, but you should do it at the end of the tag, like we see in our example:
Title Tag Tutorial - Jayde.com
Now, let’s say you have a site that sells widgets. You’ve done your homework and have a separate page dedicated to each type of widget you sell. Each of these pages needs a unique title tag as well. Let’s Say you sell baseball widgets, soccer widgets and hockey widgets. Each of those pages should have it’s own dedicated title text.
If possible, it’s always good to be even more specific. If your company sells widgets for baseball, and you have separate widgets for left handed vs. right handed players you might try to make a page specifically for that and be sure you include that information in the title.
For example:
Left handed baseball widgets for sale - WidgetWorld.com
You want to think about query strings - in other words what words or phrases will people search, that this page should result for. Look at the content of your page, thiink about what that page is most specifically about and then create your title tag using the most specific and logical terms you can, followed by your business or domain name for branding/easy identification.
So, here are a few points you want to keep in mind insofar as your title tags are concerned:
- Create a unique title tag specific to every single page of your site
- Use the most important keywords early in the tag
- use your company name in every tag - towards the end
- Think about query strings (what are people going to search for)
- avoid hyperbole, sales pitches, and slogans
James http://www.kerseach.com,http://www.adultfriendfind.info
Video Transcript: In terms of visibility, the title tag is one of the most important components of your web page. Yet, for whatever reason, I see sites every day that don’t take advantage of it. Too often I see sites with a title tag of just their site name or company - on every page of their site - or, even worse, a long, jumbled string of keywords. That’s not going to accomplish much beyond making your site look spammy and cheap.
In terms of search engine optimization, the title tag is one of the most important aspects of your HTML page insofar as helping search spiders understand what your page is about.
Beyond crawlers and spiders though, the title tag is also extremely important to the users of your site. That’s because the title tag is the text that will be displayed at the top of the browser window. it will also be the text displayed in the navigation tabs if you are using a browser that supports tabs like firefox. Either way, it’s an easy way you can help people navigate your site.
One of the most common mistakes concerning title tags is just having one title for every page on your site. Every page on your site has a different focus or theme.. As such, you should have different tile tags for every one of these pages. Search engine spiders are coming to your site every day (hopefully) and their job is to figure out what your pages are about. If every page on your site is titled with just your business or domain name, you aren’t really telling them too much they don’t already know.
Think about it this way, search engine results don’t point at sites as much as they do pages within a site. As such, it’s a lot more effective to individually target and title the pages within your site to maximize your exposure to the internet spiders and make it easy for them to distinguish the pages within your site from one another.
Likewise, for your human users browsing thru your site wiith 10 tabs or windows open all over the place - if every one of those tabs or windows all just say yourcompanyname.com, they’re going to have a really hard time keeping track of what’s what.
If you were in the widget business for instance, you wouldn’t want the title of every page on your site to just be:
Trust me, neither the search spiders nor the end users care if this is indeed the home of the world’s finest widgets. Make your sales pitches elsewhere.
When you’re creating your title tags, it’s important ot have your most important keywords early in the tag. It’s generally accepted that words towards the beginning of your title tag are counted as being more significant than words later in your title tag. As such, you want to include the name of your site in your title tag - you want people to be able to easily idetify your pages from the title tag, but you should do it at the end of the tag, like we see in our example:
Now, let’s say you have a site that sells widgets. You’ve done your homework and have a separate page dedicated to each type of widget you sell. Each of these pages needs a unique title tag as well. Let’s Say you sell baseball widgets, soccer widgets and hockey widgets. Each of those pages should have it’s own dedicated title text.
If possible, it’s always good to be even more specific. If your company sells widgets for baseball, and you have separate widgets for left handed vs. right handed players you might try to make a page specifically for that and be sure you include that information in the title.
For example:
You want to think about query strings - in other words what words or phrases will people search, that this page should result for. Look at the content of your page, thiink about what that page is most specifically about and then create your title tag using the most specific and logical terms you can, followed by your business or domain name for branding/easy identification.
So, here are a few points you want to keep in mind insofar as your title tags are concerned:
- Create a unique title tag specific to every single page of your site
- Use the most important keywords early in the tag
- use your company name in every tag - towards the end
- Think about query strings (what are people going to search for)
- avoid hyperbole, sales pitches, and slogans
James http://www.kerseach.com,http://www.adultfriendfind.info
How To Avoid Search Engine Spamming?
Search Engine Spamming also known as Spamdexing (spamming and indexing) is the practice of deliberately manipulating web pages to obtain high search engine rankings. Spamdexing is used to mislead search engines indexing program and to gain ranking position which they do not deserve.
Search Engine Optimisers are always on the look out for techniques to make their site rank well. They end up using spam techniques either knowingly or unknowingly simply to boost their search engine rankings. Improper use of SEO will sometimes result in site's getting penalised. With Google's pilot program now on, most webmasters are redefining their SEO methods followed so far.
The spam tactics mentioned below could either block search engine robots form crawling your site properly or get your site penalized in certain search engines/directories. Make sure you are well aware of these tactics before designing or optimising your website.
10 Search Engine Spam tactics known -
1. Hidden keywords
2. Keyword stuffing
3. Use of unrelated keywords
4. Hidden Links
5. Redirects
6. Doorway Pages
7. Unreadable tiny texts
8. Link farms
9. Cloaking
10. Mirror sites
Hidden Keywords
Hidden keyword also known as invisible text is the most common form of spam practised on websites. Hidden text or content will not be seen by human visitors and are only meant for the search engines spiders. The purpose of using hidden text is to increase the keyword density of the webpage and also to trick the search engines into indexing the text on the page. Hidden texts are used through HTML format and also using Cascading Style Sheets (CSS).
Invisible text through HTML is done by stuffing in keywords which have the text colour same as that of the background colour, therefore making it invisible to visitors eyes. Hidden text through HTML is easily detectable by search engines these days with the help of search engine filters.
Hidden text through CSS is slightly different compared to method used through HTML, in CSS the colour of the text is stored in external CSS file. Search Engines find it difficult to crawl external files, but are in the process of enhancing their filters to identify CSS spam.
Keyword Stuffing
Keyword Stuffing is implemented by adding block of keywords/keyphrases onto the webpage. Keyword stuffing is practised to increase the density of targeted keywords, thereby tricking the search engine robots into considering the page to be more relevant for the search phrase.
Search Engines easily detect keyword stuffing and therefore it would be wise to refrain from using keyword stuffing. On practising keyword stuffing your site will be blacklisted and banned from the search engine index.
Use of Unrelated Keywords
Unrelated keywords is the practice of using keywords on the webpage which are not related to sites content. This method is followed to trick a few people searching for such words into clicking at their sites link.
Generally people will quickly leave such sites when they do not find the information they were searching for.
Hidden Links
Hidden links are used to increase the link popularity of the site. These links are hidden from the reach of visitors and are used to fool the search engines. They are usually in the form of small hyperlinked dots.
Redirects
Redirection is the process of taking the user to another page without his or her intervention by using META refresh tags, CGI scripts, Java, JavaScript, Server side redirects or server side techniques.
Doorway Pages
Doorway pages are low quality web pages that contain very little content, stuffed with targeted keywords and keyphrases. Doorway pages are designed to rank highly within the search results. A doorway page will generally have "click here to enter" in the middle of it.
Unreadable Tiny Text
Tiny text spam consists of placing keywords and phrases in the tiniest text imaginable all over site/webpage. Most people can't see them, but spiders can and will ban such sites eventually.
Link Farms
Link farms are webpages created solely for search engine ranking purpose that consist of long list of unrelated weblinks on page.
These type of pages/sites are penalised by most search engines.
Cloaking
Cloaking is the practice of dynamically generating keyword rich content to the search engine robots, while providing different content to the actual visitors. By cloaking the user will not be able to see the code of the page shown to the search engines.
Most search engines have devised methods to detect cloaking and have banned sites which have followed such an activity.
Mirror Sites
Mirror sites are identical sites hosted on different domains/website address. By mirroring sites one can build hundreds of duplicate pages with entirely different urls. Intention of adopting mirror sites is to quickly populate your sites pages and also to increase inbound links.
Large websites often provide mirror sites in different countries so that their users can download from a closer server in hopes of achieving faster download speeds. While this is a perfectly legitimate practice, many search engines consider it “spam” because the number of pages is doubled, the content being identical.
Most Search Engines do not appreciate duplication of sites, but some of them are vulnerable to such technique as yet.
How to avoid Spam?
Search Engine marketeers are forced to follow spam techniques due to many reasons, there maybe branding restrictions, site navigation demands, immediate sales increase, style guidelines and more. With thousands of seo providers out there, the competition to get high rankings in search engines has become intense. For many of these Search engine optimisation providers quality is a secondary issues, empty promises are made to win the trust of clients.
Search Engines value content rich sites and that is the only key to success. The much needed resources for good Search Engine optimisations are developers, content writers and skilled SEO's. In most cases the company cannot afford to provide these resources due to financial deficiencies, resulting in Search Engine Spam. Unethical SEO or search engine spam originates due to mixture of greedy website owners and search engine spammers.
Each Search Engine has its own distinctive Spam penalties. Google greys out the page rank of the penalised site, providing a zero page rank. Sometimes the entire site is banned from the search engines. Once you are banned you may have to apologise and resubmit your site for re-inclusion in search engine directories. It will take a couple of months before you see your site listed again in the search engines.
The only way to avoid this is to hire a good SEO who does not offer top 5 search engine rankings, but optimise your site with well written content and user navigation. With good optimisation practice you will find your site eventually listed in the top search engine positions and gain long lasting quality traffic.
Search Engine Optimisers are always on the look out for techniques to make their site rank well. They end up using spam techniques either knowingly or unknowingly simply to boost their search engine rankings. Improper use of SEO will sometimes result in site's getting penalised. With Google's pilot program now on, most webmasters are redefining their SEO methods followed so far.
The spam tactics mentioned below could either block search engine robots form crawling your site properly or get your site penalized in certain search engines/directories. Make sure you are well aware of these tactics before designing or optimising your website.
10 Search Engine Spam tactics known -
1. Hidden keywords
2. Keyword stuffing
3. Use of unrelated keywords
4. Hidden Links
5. Redirects
6. Doorway Pages
7. Unreadable tiny texts
8. Link farms
9. Cloaking
10. Mirror sites
Hidden Keywords
Hidden keyword also known as invisible text is the most common form of spam practised on websites. Hidden text or content will not be seen by human visitors and are only meant for the search engines spiders. The purpose of using hidden text is to increase the keyword density of the webpage and also to trick the search engines into indexing the text on the page. Hidden texts are used through HTML format and also using Cascading Style Sheets (CSS).
Invisible text through HTML is done by stuffing in keywords which have the text colour same as that of the background colour, therefore making it invisible to visitors eyes. Hidden text through HTML is easily detectable by search engines these days with the help of search engine filters.
Hidden text through CSS is slightly different compared to method used through HTML, in CSS the colour of the text is stored in external CSS file. Search Engines find it difficult to crawl external files, but are in the process of enhancing their filters to identify CSS spam.
Keyword Stuffing
Keyword Stuffing is implemented by adding block of keywords/keyphrases onto the webpage. Keyword stuffing is practised to increase the density of targeted keywords, thereby tricking the search engine robots into considering the page to be more relevant for the search phrase.
Search Engines easily detect keyword stuffing and therefore it would be wise to refrain from using keyword stuffing. On practising keyword stuffing your site will be blacklisted and banned from the search engine index.
Use of Unrelated Keywords
Unrelated keywords is the practice of using keywords on the webpage which are not related to sites content. This method is followed to trick a few people searching for such words into clicking at their sites link.
Generally people will quickly leave such sites when they do not find the information they were searching for.
Hidden Links
Hidden links are used to increase the link popularity of the site. These links are hidden from the reach of visitors and are used to fool the search engines. They are usually in the form of small hyperlinked dots.
Redirects
Redirection is the process of taking the user to another page without his or her intervention by using META refresh tags, CGI scripts, Java, JavaScript, Server side redirects or server side techniques.
Doorway Pages
Doorway pages are low quality web pages that contain very little content, stuffed with targeted keywords and keyphrases. Doorway pages are designed to rank highly within the search results. A doorway page will generally have "click here to enter" in the middle of it.
Unreadable Tiny Text
Tiny text spam consists of placing keywords and phrases in the tiniest text imaginable all over site/webpage. Most people can't see them, but spiders can and will ban such sites eventually.
Link Farms
Link farms are webpages created solely for search engine ranking purpose that consist of long list of unrelated weblinks on page.
These type of pages/sites are penalised by most search engines.
Cloaking
Cloaking is the practice of dynamically generating keyword rich content to the search engine robots, while providing different content to the actual visitors. By cloaking the user will not be able to see the code of the page shown to the search engines.
Most search engines have devised methods to detect cloaking and have banned sites which have followed such an activity.
Mirror Sites
Mirror sites are identical sites hosted on different domains/website address. By mirroring sites one can build hundreds of duplicate pages with entirely different urls. Intention of adopting mirror sites is to quickly populate your sites pages and also to increase inbound links.
Large websites often provide mirror sites in different countries so that their users can download from a closer server in hopes of achieving faster download speeds. While this is a perfectly legitimate practice, many search engines consider it “spam” because the number of pages is doubled, the content being identical.
Most Search Engines do not appreciate duplication of sites, but some of them are vulnerable to such technique as yet.
How to avoid Spam?
Search Engine marketeers are forced to follow spam techniques due to many reasons, there maybe branding restrictions, site navigation demands, immediate sales increase, style guidelines and more. With thousands of seo providers out there, the competition to get high rankings in search engines has become intense. For many of these Search engine optimisation providers quality is a secondary issues, empty promises are made to win the trust of clients.
Search Engines value content rich sites and that is the only key to success. The much needed resources for good Search Engine optimisations are developers, content writers and skilled SEO's. In most cases the company cannot afford to provide these resources due to financial deficiencies, resulting in Search Engine Spam. Unethical SEO or search engine spam originates due to mixture of greedy website owners and search engine spammers.
Each Search Engine has its own distinctive Spam penalties. Google greys out the page rank of the penalised site, providing a zero page rank. Sometimes the entire site is banned from the search engines. Once you are banned you may have to apologise and resubmit your site for re-inclusion in search engine directories. It will take a couple of months before you see your site listed again in the search engines.
The only way to avoid this is to hire a good SEO who does not offer top 5 search engine rankings, but optimise your site with well written content and user navigation. With good optimisation practice you will find your site eventually listed in the top search engine positions and gain long lasting quality traffic.
Firefox browser market penetration and the power of Google AdSense
Not yet had time to seriously consider why suddenly found a few years ago almost unified Microsoft IE Internet browser now has a global market share fell from 90% to nearly 80%.And Mozilla firefox(firefox browser) in the past 21 months after the issuance of that time was 15% of the world's browser market share.In some countries firefox browser market share of over 20%.Mozilla in Germany unexpectedly reached 39.02% market share.firefox browser through effective market penetration strategy in the field of search engine initial success.
Browser in the course of development,Since 1997 Microsoft IE4 browser will be bundled with Windows 98 OS,Other IE browser will be difficult to contend with.Status of the main players in the browser market,there is still a definite market share despite Netscape browser.But it appears to be negligible compared with the IE browser.Chinese Internet users, IE browser to occupy almost 99% of the share.Facing the IE browser,firefox browser (Mozilla) has not taken any large-scale marketing almost silently into IE user groups,firefox browser market Mozilla rapid expansion of what is the secret?
August 2006,Mozilla firefox browser Foundation announced that its number of users downloaded more than 200 million times.Also "leak" firefox browser to promote successful secret.firefox because Mozilla Foundation for the browser to promote the efforts of all the thousands of members of the network affiliate websites (the content of the website operators published) to vigorously promote Mozilla firefox browser users.In fact, this is no secret,firefox browser integrates all the functions of Google Toolbar,users to browse the website and analysis not only brings convenience,but also promote the popularization and application of the Google Toolbar.So Google through its Google AdSense procedures allow thousands of AdSense members (website Union members) to promote Mozilla browser.
Google AdSense membership in the background are introduced:
"Mozilla Firefox interception window is activated,Label page browsing and privacy and security functions of a Web browser.We will combined with the Google Toolbar for users downloading there.By providing more functional:Google search.Spelling Checker and automatic filling when Mozilla Firefox visit the website.When you introduce users to download and install a firefox,We will be up to USD1.00 proceeds to repay your account."
Thus, the success of Mozilla Firefox behind Google AdSense is a great power play.Google AdSense is not only to bring the 50% of the revenue from sales (see detailed analysis "of the content of the website Google AdSense need more releases").Google has become the most valuable and marketing resources.When a Google hopes to promote new products and services,using Google AdSense.Immediately so that the world can show its millions of web sites through its advertising,promotional information,or even free promotion.This is the tremendous power of network marketing membership.Google originated in the Amazon e-commerce websites such membership marketing network has given full play.
Google AdSense for the first time in October 2004 opened the Chinese website,the author can not help exclaimed after the trial:"Google AdSense is the most marvelous search engine marketing network for membership marketing."Now, in addition to the search engine Google Keywords advertising,Google obviously AdSense model was successfully used to promote new products (such as firefox browser).In order to promote the Google Toolbar,firefox also vigorously promoted the rapid development.It is reported Mozilla Foundation for the Promotion firefox browsers have earned a few million dollars.
Mozilla marketing experience and the success of Google AdSense is to give us a lesson,In the Internet era,a unique network marketing resources,How to Build a Network Marketing and make full use of their own resources into various Internet services website operators and e-commerce websites successful fight.
Also,It is noteworthy that Google AdSense with Mozilla firefox in the same time to promote the browser.There Picasa2 Google's free photo-processing software.Picasa2 also be thousands of websites promoting.Perhaps one year later,in the image-processing software market.Will also similar Mozilla firefox browser market and IE browser to seize the classic cases,image processing software market because the same pattern may change the tremendous power of Google AdSense.
Browser in the course of development,Since 1997 Microsoft IE4 browser will be bundled with Windows 98 OS,Other IE browser will be difficult to contend with.Status of the main players in the browser market,there is still a definite market share despite Netscape browser.But it appears to be negligible compared with the IE browser.Chinese Internet users, IE browser to occupy almost 99% of the share.Facing the IE browser,firefox browser (Mozilla) has not taken any large-scale marketing almost silently into IE user groups,firefox browser market Mozilla rapid expansion of what is the secret?
August 2006,Mozilla firefox browser Foundation announced that its number of users downloaded more than 200 million times.Also "leak" firefox browser to promote successful secret.firefox because Mozilla Foundation for the browser to promote the efforts of all the thousands of members of the network affiliate websites (the content of the website operators published) to vigorously promote Mozilla firefox browser users.In fact, this is no secret,firefox browser integrates all the functions of Google Toolbar,users to browse the website and analysis not only brings convenience,but also promote the popularization and application of the Google Toolbar.So Google through its Google AdSense procedures allow thousands of AdSense members (website Union members) to promote Mozilla browser.
Google AdSense membership in the background are introduced:
"Mozilla Firefox interception window is activated,Label page browsing and privacy and security functions of a Web browser.We will combined with the Google Toolbar for users downloading there.By providing more functional:Google search.Spelling Checker and automatic filling when Mozilla Firefox visit the website.When you introduce users to download and install a firefox,We will be up to USD1.00 proceeds to repay your account."
Thus, the success of Mozilla Firefox behind Google AdSense is a great power play.Google AdSense is not only to bring the 50% of the revenue from sales (see detailed analysis "of the content of the website Google AdSense need more releases").Google has become the most valuable and marketing resources.When a Google hopes to promote new products and services,using Google AdSense.Immediately so that the world can show its millions of web sites through its advertising,promotional information,or even free promotion.This is the tremendous power of network marketing membership.Google originated in the Amazon e-commerce websites such membership marketing network has given full play.
Google AdSense for the first time in October 2004 opened the Chinese website,the author can not help exclaimed after the trial:"Google AdSense is the most marvelous search engine marketing network for membership marketing."Now, in addition to the search engine Google Keywords advertising,Google obviously AdSense model was successfully used to promote new products (such as firefox browser).In order to promote the Google Toolbar,firefox also vigorously promoted the rapid development.It is reported Mozilla Foundation for the Promotion firefox browsers have earned a few million dollars.
Mozilla marketing experience and the success of Google AdSense is to give us a lesson,In the Internet era,a unique network marketing resources,How to Build a Network Marketing and make full use of their own resources into various Internet services website operators and e-commerce websites successful fight.
Also,It is noteworthy that Google AdSense with Mozilla firefox in the same time to promote the browser.There Picasa2 Google's free photo-processing software.Picasa2 also be thousands of websites promoting.Perhaps one year later,in the image-processing software market.Will also similar Mozilla firefox browser market and IE browser to seize the classic cases,image processing software market because the same pattern may change the tremendous power of Google AdSense.
Methods to promote the website (2006 version)
Many friends have conclude the methods,but with the passage of time,a lot of new approaches.Often these new approaches,in actual operation have more remarkable achievements.Many applications currently web2.0 very fiery,but search engines on web2.0 elements,more friendly. web2.0 elements used to promote their sites.Of course,I want to integrate my predecessors and on the means to promote web2.0 way to do something in conclusion:
1:SEO.In fact,we should consider the establishment of the website at the same time,the proven effective for several things.URL alphabet,simple straightforward headlines division title "and his" meta-appropriate,functional RSS subscription,rich website linked to the website map, labels, the most important thing is not to do evil.After they finish,submit to the search engines.
2.RSS.Use RSS in addition to enriching website connected,users will have a subscription.Then there are several RSS polymerization sites,the search included so fast.For example RSS.bokee.com,feedss.com.Users interested in the content of the site through subscription,we can increase the traffic,and users can also increase the viscosity.
3.Cyber Digest.This method is very good,very effective.Some cyber digest can give your website often bring considerable traffic.
4.Link exchange.It is imperative to promote the website.
5.E-MAIL.It is a good way to promote.Many of the website's success,to a great extent,depend on the promotion of the way.
6.Advertising.That,we need to spend a lot of money,but the recommended method is more economical to promote their advertising,so basically the same expenditure.Website traffic has also been promoted.
7.Rich conten.Users rely on the word-of-mouth marketing legend,it is actually very effective.
Recommendation:Join the key social search engine.Search engine traffic to the website is huge.However,the search engine has its own personality.Want to use search engines to have a great traffic or require a lot of ability.Of course,we can choose a new social search,such as:deyeb.Actual effect!Web2.0 combination of many elements such sites,but he is a social search engine,users will be the message.Promotion of the content, it is easy to achieve the ultimate goal of such websites.Methods (There are many similar websites, you can find themselves):
1.Download Tools Bar
2.Promote their own to the collection and search results through tools bar.
3.Also in the "group" and an "encyclopedia" to promote your information.And the effects of promotional skills.Not blindly made advertisements,were shut out.Rich content carrying the promotion, is the best way.
Actually,the most important thing is to do a rich content,the most important thing is to promote the prudent choice is not connected,Quality is important.Combining a variety of marketing methods,the best result is a search engine marketing and Internet advertising.Other methods have certain effects.However,However,it is desirable to attract target customers,or more of the traffic is useless.
1:SEO.In fact,we should consider the establishment of the website at the same time,the proven effective for several things.URL alphabet,simple straightforward headlines division title "and his" meta-appropriate,functional RSS subscription,rich website linked to the website map, labels, the most important thing is not to do evil.After they finish,submit to the search engines.
2.RSS.Use RSS in addition to enriching website connected,users will have a subscription.Then there are several RSS polymerization sites,the search included so fast.For example RSS.bokee.com,feedss.com.Users interested in the content of the site through subscription,we can increase the traffic,and users can also increase the viscosity.
3.Cyber Digest.This method is very good,very effective.Some cyber digest can give your website often bring considerable traffic.
4.Link exchange.It is imperative to promote the website.
5.E-MAIL.It is a good way to promote.Many of the website's success,to a great extent,depend on the promotion of the way.
6.Advertising.That,we need to spend a lot of money,but the recommended method is more economical to promote their advertising,so basically the same expenditure.Website traffic has also been promoted.
7.Rich conten.Users rely on the word-of-mouth marketing legend,it is actually very effective.
Recommendation:Join the key social search engine.Search engine traffic to the website is huge.However,the search engine has its own personality.Want to use search engines to have a great traffic or require a lot of ability.Of course,we can choose a new social search,such as:deyeb.Actual effect!Web2.0 combination of many elements such sites,but he is a social search engine,users will be the message.Promotion of the content, it is easy to achieve the ultimate goal of such websites.Methods (There are many similar websites, you can find themselves):
1.Download Tools Bar
2.Promote their own to the collection and search results through tools bar.
3.Also in the "group" and an "encyclopedia" to promote your information.And the effects of promotional skills.Not blindly made advertisements,were shut out.Rich content carrying the promotion, is the best way.
Actually,the most important thing is to do a rich content,the most important thing is to promote the prudent choice is not connected,Quality is important.Combining a variety of marketing methods,the best result is a search engine marketing and Internet advertising.Other methods have certain effects.However,However,it is desirable to attract target customers,or more of the traffic is useless.
Top Ten SEO Factors
These are what I believe to be the top 10 most important things (not necessarily in order) that you need, in order to get your website found in the search engines.
There are many other factors as well, but if you follow these guidelines, you'll stand a much better chance, and you'll be off to a good start.
1. Title Meta Tag
The title tag is what displays as the headline in the SERPs (Search Engine Results Pages). It's also what displays in the top blue band of Internet Explorer when your site is displayed.
Your title tag of your website should be easy to read and designed to bring in traffic. By that, I mean that your main keyword phrase should be used toward the beginning of the tag. True there are websites being found now that do not use the phrase in the title, but the vast majority still do as of this writing.
Don't make the mistake of putting your company name first, unless you are already a household name, like Nascar or HBO. People are likely searching for what you have to offer, not your name.
Your title tag should be written with a capital letter starting the tag, and followed by all lowercase letters, unless you're using proper nouns. Some people prefer to capitalize every word, too.
2. Description Meta Tag
The description tag is the paragraph that people will see when your page comes up in the search results.
Your description tag should be captivating and designed to attract business. It should be easy to read, and compel the reader to act right now and follow your link. Without a description tag, search engines will frequently display the first text on your page. Is yours appropriate as a description of the page?
A proper description tag is what people will see below your title. You should make proper use of punctuation, and with readability, use your subject and geographical references.
3. Keywords Meta Tag
The importance of Meta keyword tags fluctuates from month to month among different search engines. There is a debate in the SEO community as to whether or not they help at all on certain search engines. In fact, in the summer of 2004 it appeared as if they were losing importance altogether.
However, you'll NEVER be penalized on any search engines for using relevant targeted keywords in moderation, and they can only help you with most, especially Yahoo.
Avoid stuffing your keyword metatags with too many keywords. Just use relevant tags that apply directly to the content of that particular page, and don't overdo it.
4. Alt Tags
The small yellow box that comes up when your mouse cursor is placed over an image is called the ALT tag. Every relevant image should have an alt tag with your key words or phrases mentioned in the tag.
A proper ALT tag goes after the file name, and before the Align indicator. * - The ALT tag is no longer being considered for ranking purposes by some search engines. That said, it still cannot HURT you, and will still help you with some engines. My recommendation is to continue to use them, but be sure to avoid keyword stuffing. Besides, who nows when the pendulum will swing back the other way?
5. Header Tags
The text of each page is given more weight by the search engines if you make use of header tags and then use descriptive body text below those headers. Bullet points work well too. It is not enough to merely BOLD or enlarge your text headlines.
6. Link Text
Search engine spiders cannot follow image links. In addition to having image links or buttons on your web pages, you should have text links at the bottom or elsewhere. The text that the user sees when looking at the link is called the link text. A link that displays products does not carry as much weight to the search engines as a link called oregon widgets. Link text is very important, and is actually one of the most frequently overlooked aspects of web design that I've seen.
7. Site Map
Using a site map not only makes it easy for your users to see the entire structure of your website, but it also makes it easier for the search engines to spider your site. When the search engine spiders come to visit, they will follow all of the text links from your main index page. If one of those links is to a site map, then the spiders will go right to the sitemap, and consequently visit every page you have text linked to from that site map. On the site map page, try to have a sentence or two describing each page, and not just a page of links.
8. Relevant Inbound Links
By relevant, I mean similar industry or subject related sites. Right now, no single strategy can get your site ranked higher faster than being linked to by dozens of other relevant websites. It used to be that the quantity of incoming links mattered most, but today, it's much better to have three highly relevant links to you from other popular related websites than 30 links from unrelated low ranked sites. If there are other businesses in your industry that you can trade links with, it will help your site enormously. Link to others, and have them link to you. It's proven, and it works. To see who's linking to you, in Google type the following...
links: yourdomain.com
9. Your Content
Not to be forgotten of course, is the actual content of your webpage. It must be relevant helpful information that people want to read. These days, each webpage should be laser focused on one specific product or subject, in order to rank highly for that search phrase. The days of writing one webpage to appeal to dozens of search terms are long gone. Ideally, each page should have between 400 to 650 words on it. Too few, and the search engines won't consider it to be relevant enough. Too many words and the search engine spiders may have a hard time determining the actual subject or focus of the page.
Use your keywords or phrases often, and use them at the beginning of your paragraphs wherever possible. Don't overuse them and make the page sound phony, but don't write a page about a certain subject, and not mention that subject repeatedly either. Reading it out loud to yourself is a great way to judge how natural your text sounds.
Concentrate on writing quality pages that actually appeal to the human reader. Write pages that provide the reader with exactly what they are looking for; that is, information about the exact search phrase they've entered.
10. Avoid Cheating
With all of these tidbits of information, it's tempting to think that you can stuff 100 keywords into your title, or create a page with the phrase oregon widget company being used 100 times in headers, text links, ALT tags, bullet points etc. but that cannot help you. In fact, it can penalize you, and get your website banned from certain search engines.
There are many other factors as well, but if you follow these guidelines, you'll stand a much better chance, and you'll be off to a good start.
1. Title Meta Tag
The title tag is what displays as the headline in the SERPs (Search Engine Results Pages). It's also what displays in the top blue band of Internet Explorer when your site is displayed.
Your title tag of your website should be easy to read and designed to bring in traffic. By that, I mean that your main keyword phrase should be used toward the beginning of the tag. True there are websites being found now that do not use the phrase in the title, but the vast majority still do as of this writing.
Don't make the mistake of putting your company name first, unless you are already a household name, like Nascar or HBO. People are likely searching for what you have to offer, not your name.
Your title tag should be written with a capital letter starting the tag, and followed by all lowercase letters, unless you're using proper nouns. Some people prefer to capitalize every word, too.
2. Description Meta Tag
The description tag is the paragraph that people will see when your page comes up in the search results.
Your description tag should be captivating and designed to attract business. It should be easy to read, and compel the reader to act right now and follow your link. Without a description tag, search engines will frequently display the first text on your page. Is yours appropriate as a description of the page?
A proper description tag is what people will see below your title. You should make proper use of punctuation, and with readability, use your subject and geographical references.
3. Keywords Meta Tag
The importance of Meta keyword tags fluctuates from month to month among different search engines. There is a debate in the SEO community as to whether or not they help at all on certain search engines. In fact, in the summer of 2004 it appeared as if they were losing importance altogether.
However, you'll NEVER be penalized on any search engines for using relevant targeted keywords in moderation, and they can only help you with most, especially Yahoo.
Avoid stuffing your keyword metatags with too many keywords. Just use relevant tags that apply directly to the content of that particular page, and don't overdo it.
4. Alt Tags
The small yellow box that comes up when your mouse cursor is placed over an image is called the ALT tag. Every relevant image should have an alt tag with your key words or phrases mentioned in the tag.
A proper ALT tag goes after the file name, and before the Align indicator. * - The ALT tag is no longer being considered for ranking purposes by some search engines. That said, it still cannot HURT you, and will still help you with some engines. My recommendation is to continue to use them, but be sure to avoid keyword stuffing. Besides, who nows when the pendulum will swing back the other way?
5. Header Tags
The text of each page is given more weight by the search engines if you make use of header tags and then use descriptive body text below those headers. Bullet points work well too. It is not enough to merely BOLD or enlarge your text headlines.
6. Link Text
Search engine spiders cannot follow image links. In addition to having image links or buttons on your web pages, you should have text links at the bottom or elsewhere. The text that the user sees when looking at the link is called the link text. A link that displays products does not carry as much weight to the search engines as a link called oregon widgets. Link text is very important, and is actually one of the most frequently overlooked aspects of web design that I've seen.
7. Site Map
Using a site map not only makes it easy for your users to see the entire structure of your website, but it also makes it easier for the search engines to spider your site. When the search engine spiders come to visit, they will follow all of the text links from your main index page. If one of those links is to a site map, then the spiders will go right to the sitemap, and consequently visit every page you have text linked to from that site map. On the site map page, try to have a sentence or two describing each page, and not just a page of links.
8. Relevant Inbound Links
By relevant, I mean similar industry or subject related sites. Right now, no single strategy can get your site ranked higher faster than being linked to by dozens of other relevant websites. It used to be that the quantity of incoming links mattered most, but today, it's much better to have three highly relevant links to you from other popular related websites than 30 links from unrelated low ranked sites. If there are other businesses in your industry that you can trade links with, it will help your site enormously. Link to others, and have them link to you. It's proven, and it works. To see who's linking to you, in Google type the following...
links: yourdomain.com
9. Your Content
Not to be forgotten of course, is the actual content of your webpage. It must be relevant helpful information that people want to read. These days, each webpage should be laser focused on one specific product or subject, in order to rank highly for that search phrase. The days of writing one webpage to appeal to dozens of search terms are long gone. Ideally, each page should have between 400 to 650 words on it. Too few, and the search engines won't consider it to be relevant enough. Too many words and the search engine spiders may have a hard time determining the actual subject or focus of the page.
Use your keywords or phrases often, and use them at the beginning of your paragraphs wherever possible. Don't overuse them and make the page sound phony, but don't write a page about a certain subject, and not mention that subject repeatedly either. Reading it out loud to yourself is a great way to judge how natural your text sounds.
Concentrate on writing quality pages that actually appeal to the human reader. Write pages that provide the reader with exactly what they are looking for; that is, information about the exact search phrase they've entered.
10. Avoid Cheating
With all of these tidbits of information, it's tempting to think that you can stuff 100 keywords into your title, or create a page with the phrase oregon widget company being used 100 times in headers, text links, ALT tags, bullet points etc. but that cannot help you. In fact, it can penalize you, and get your website banned from certain search engines.
Sunday, October 22, 2006
Yahoo and MSN have the punishment
In this article,we look at search engine used by Yahoo and MSN punishment and the network have on how to avoid these penalties,
or if the website be penalized,how to remove penalties.
Yahoo search engine penalties
Yahoo has many kinds of penalties,but their systems more advanced than Google unpredictable.Some punishment is fair,but many in the forum complained that they received from Yahoo's unfair punishment.I have personally experienced both.
Yahoo has a very strict spam control department,So they have a lot of automatic application of penalties and many other manual punishment.
The major difference between Yahoo and Google is the punishment will be automatically removed from Google.Cancellation penalties in Yahoo is very difficult and can only be removed manually.Request by e-mail to Yahoo to remove penalties.
The guidelines were prepared in the Yahoo website for the network, the following is considered Spam:
1:The impact of search results accuracy or relevance of the website diversity
2:Guide for the users of the web site to another web site
3:Other website with a lot of content with the same website
4:Countless non-members must virtual mainframe sites
5:Many automatically generated pages or non value content for the website
6:Using artificial means to improve one's website homepage search engine rankings
7:Use hidden text
8:End-users who offer different content to search engines and website
9:Excessive cross-link to a website to enhance the surface popular sites
10:Search engines are aimed at building sites
11:Use the wrong competitors name
12:The number of sites using the same content
13:Activated a website used excessive window, interferes with the user's browsing
14:Who did the website is deceptive,fraudulent or provide the users with little experience
As a search engine optimization engineer,I encountered other Yahoo penalty :
1:In a very short period of time a large number of exchange links
2:To enhance the link popularity of other sites specially set up sites
3:The number of domain names owned by a company and its promotion
4:The re-use of 302 guided links to other sites
5:From other sites to link to your site is linked cgi script.Yahoo search engine robots to deceive you with a double as the station
6:Scraper sites used for a similar anchor text,the position is too high density,this is the engine sites title
MSN search engine penalties
MSN search engine in all of the minimum penalty.Now they just check the most basic spam filters,so that they at least punishment,So has the most spam.
MSN was declared persona non grata following :
The following entries and technology is not suitable for use as an index:
1:The adoption of such items or technologies that may affect your site's ranking in MSN Search.The sites then you may be deleted from the MSN search index
2:The contnet of website is not related to the words, trying to increase a website for a keyword density.This includes packing users do not want to see the label ALT
3:The use of hidden text or links.You should use only text and links users can see
4:Using technology to artificially increase the number of links to your Web site as a link, such as factories link
Conclusion
To ensure good results and rankings of your site is relatively stable,error estimate and ASM for Mortar Finite brick and you can consider the analogy.Treat you like a store sites,the study of its mode of operation,continue to build.That is,your site does not use any illegal acts.Along with the deepening of your website,if imaginary,"Sergey Brin," I see the site, He will be recognized this?This can help you build and maintain a successful Web sites.
James yaqins own http://www.kersearch.com,this is a free articles search engine and directory for search engine marketing.See more articles on the search engine marketing,please click http://www.kersearch.com and http://www.adultfriendfind.info
or if the website be penalized,how to remove penalties.
Yahoo search engine penalties
Yahoo has many kinds of penalties,but their systems more advanced than Google unpredictable.Some punishment is fair,but many in the forum complained that they received from Yahoo's unfair punishment.I have personally experienced both.
Yahoo has a very strict spam control department,So they have a lot of automatic application of penalties and many other manual punishment.
The major difference between Yahoo and Google is the punishment will be automatically removed from Google.Cancellation penalties in Yahoo is very difficult and can only be removed manually.Request by e-mail to Yahoo to remove penalties.
The guidelines were prepared in the Yahoo website for the network, the following is considered Spam:
1:The impact of search results accuracy or relevance of the website diversity
2:Guide for the users of the web site to another web site
3:Other website with a lot of content with the same website
4:Countless non-members must virtual mainframe sites
5:Many automatically generated pages or non value content for the website
6:Using artificial means to improve one's website homepage search engine rankings
7:Use hidden text
8:End-users who offer different content to search engines and website
9:Excessive cross-link to a website to enhance the surface popular sites
10:Search engines are aimed at building sites
11:Use the wrong competitors name
12:The number of sites using the same content
13:Activated a website used excessive window, interferes with the user's browsing
14:Who did the website is deceptive,fraudulent or provide the users with little experience
As a search engine optimization engineer,I encountered other Yahoo penalty :
1:In a very short period of time a large number of exchange links
2:To enhance the link popularity of other sites specially set up sites
3:The number of domain names owned by a company and its promotion
4:The re-use of 302 guided links to other sites
5:From other sites to link to your site is linked cgi script.Yahoo search engine robots to deceive you with a double as the station
6:Scraper sites used for a similar anchor text,the position is too high density,this is the engine sites title
MSN search engine penalties
MSN search engine in all of the minimum penalty.Now they just check the most basic spam filters,so that they at least punishment,So has the most spam.
MSN was declared persona non grata following :
The following entries and technology is not suitable for use as an index:
1:The adoption of such items or technologies that may affect your site's ranking in MSN Search.The sites then you may be deleted from the MSN search index
2:The contnet of website is not related to the words, trying to increase a website for a keyword density.This includes packing users do not want to see the label ALT
3:The use of hidden text or links.You should use only text and links users can see
4:Using technology to artificially increase the number of links to your Web site as a link, such as factories link
Conclusion
To ensure good results and rankings of your site is relatively stable,error estimate and ASM for Mortar Finite brick and you can consider the analogy.Treat you like a store sites,the study of its mode of operation,continue to build.That is,your site does not use any illegal acts.Along with the deepening of your website,if imaginary,"Sergey Brin," I see the site, He will be recognized this?This can help you build and maintain a successful Web sites.
James yaqins own http://www.kersearch.com,this is a free articles search engine and directory for search engine marketing.See more articles on the search engine marketing,please click http://www.kersearch.com and http://www.adultfriendfind.info
The core of search engine promotion is based on the content of the websites
Search engine is still one of the most important means to promote the website,In particular, the promotion of search engines based on natural search results, so far, are free of charge.
So attention to the large number of small and medium-sized websites,search engine marketing approach has become a key component of network marketing system approach.
Search Engine Marketing for the present study, both for the search engine optimization or paid search engine advertising.Basically at the operational level.
If we are to the operation of these specific methods and techniques into the search engine to promote the general law,it is necessary to ask the following question : What is the core idea of search engine promotion?
Research shows:Search engine marketing promotion is based on the content of the websites - that is the core idea.
This was very simple words, if we make a careful analysis will show that this statement does include a search engine promotion of the general law.The author of "Talking about ideas to promote the content of the website promotion strategy",
the article to make a point:"ICP website content of the website is not only the major source of life.Enterprise Network Marketing website for the same effect is essential".
Because of the content of the website itself is also an effective means to promote websites.But the need to promote the search engine using the information retrieval tools.
So the content of the website promotion strategy, the fact is, search engine promotion strategies specific application.
The core search engine marketing strategy is to promote the significance of the site
"Web-based search engine promotion is the promotion of effective message."The guiding ideology of guiding significance to the development of web-promotion strategy in several ways :
(1) The need to promote effective website content
Effective websites, which promote the value of the contents of the website.The increase in the content of the website was first expressed in user access to information.
This is the basic purpose of the contents of any websites, direct from the user's point of view.Online information usually does not satisfy all the needs of users,
an increase of the content of the website.This means that the user's information needs to meet the increased demand for a little effort.
So the content of the website is the basic starting point strategy to provide users with effective information and services so that whether users to the website through which the channels have access to the fullest possible information.
Meet the basic needs of users on the premise that the content of the website should also take into account the law of search and retrieval engine included.
This website is able to provide users access to information through search engines bring more opportunities.
Search engines included in the website for information on the unit.A web site has been included in the per user was found,
can be collected only by the search engine search engine marketing opportunities.Therefore, by increasing the content of the website and the website of its marketing strategy to achieve,
remains in essence a search engine means to the specific application form,should be subject to the general principles of search engine marketing.
Does the content of the website is to promote the value of the website is not only dependent on search enginesalso depends on the search engine user behavior,
the practice of website content has been included in search engines.and the use of some keyword search when users search results in higher positions.
Users can be found and lead to further interest.Network Marketing is one of the basic tasks using the Internet means to target marketing messages to users.
The website's contents and the basic task of the strategy is to achieve specific one.
(2) The content of the website strategy and website promotion strategies are inseparable
The website promotion system is not only a professional website,website and the website of the functional and structural factors such as website promotion strategies and the effects of direct relevance.
The contents of the website with a direct impact on the same website promotion strategy results.Only in general website promotion strategy,
the strategy of the content of the website was very small.Little strategy or content of the website will link up with the website promotion strategy.
Taking into account the significance of the content of the website for the promotion of the website,facilitating the coordination of strategies and content web site promotion strategy,
the relationship betweenNetwork Marketing Strategy, which were an important part of the overall marketing strategy for the network should be harmonized.
Above analysis shows that an effective website promotion strategy for the content of the website is so important,
more than one website,as long as it contains valid keywords in the search results on more then one user was found>
But as a matter of fact, not every website has a lot of content, particularly users interested in the content,
it is meager contents.This situation is particularly prevalent in many small and medium-sized Web site,
except as company profiles, product descriptions,None of the other contents of default.
So, how should an effective website content?This is precisely why many websites to promote one of the key problems facing the website.
In this regard, the observation of a new online marketing study concluded that how can increase the content of the website from the site of internal
and external resources to increase two elements:(1) make full use of internal resources, the content is available on the website for a reasonable package,The extension and optimization;
(2) rational use of external resources, including the use of the resource partners,related to the use of information resources and the dissemination of information resources through other websites,etc.
James yaqins own http://www.kersearch.com,this is a free articles search engine and directory for search engine marketing.See more articles on the search engine marketing,please click http://www.kersearch.com and http://www.adultfriendfind.info
So attention to the large number of small and medium-sized websites,search engine marketing approach has become a key component of network marketing system approach.
Search Engine Marketing for the present study, both for the search engine optimization or paid search engine advertising.Basically at the operational level.
If we are to the operation of these specific methods and techniques into the search engine to promote the general law,it is necessary to ask the following question : What is the core idea of search engine promotion?
Research shows:Search engine marketing promotion is based on the content of the websites - that is the core idea.
This was very simple words, if we make a careful analysis will show that this statement does include a search engine promotion of the general law.The author of "Talking about ideas to promote the content of the website promotion strategy",
the article to make a point:"ICP website content of the website is not only the major source of life.Enterprise Network Marketing website for the same effect is essential".
Because of the content of the website itself is also an effective means to promote websites.But the need to promote the search engine using the information retrieval tools.
So the content of the website promotion strategy, the fact is, search engine promotion strategies specific application.
The core search engine marketing strategy is to promote the significance of the site
"Web-based search engine promotion is the promotion of effective message."The guiding ideology of guiding significance to the development of web-promotion strategy in several ways :
(1) The need to promote effective website content
Effective websites, which promote the value of the contents of the website.The increase in the content of the website was first expressed in user access to information.
This is the basic purpose of the contents of any websites, direct from the user's point of view.Online information usually does not satisfy all the needs of users,
an increase of the content of the website.This means that the user's information needs to meet the increased demand for a little effort.
So the content of the website is the basic starting point strategy to provide users with effective information and services so that whether users to the website through which the channels have access to the fullest possible information.
Meet the basic needs of users on the premise that the content of the website should also take into account the law of search and retrieval engine included.
This website is able to provide users access to information through search engines bring more opportunities.
Search engines included in the website for information on the unit.A web site has been included in the per user was found,
can be collected only by the search engine search engine marketing opportunities.Therefore, by increasing the content of the website and the website of its marketing strategy to achieve,
remains in essence a search engine means to the specific application form,should be subject to the general principles of search engine marketing.
Does the content of the website is to promote the value of the website is not only dependent on search enginesalso depends on the search engine user behavior,
the practice of website content has been included in search engines.and the use of some keyword search when users search results in higher positions.
Users can be found and lead to further interest.Network Marketing is one of the basic tasks using the Internet means to target marketing messages to users.
The website's contents and the basic task of the strategy is to achieve specific one.
(2) The content of the website strategy and website promotion strategies are inseparable
The website promotion system is not only a professional website,website and the website of the functional and structural factors such as website promotion strategies and the effects of direct relevance.
The contents of the website with a direct impact on the same website promotion strategy results.Only in general website promotion strategy,
the strategy of the content of the website was very small.Little strategy or content of the website will link up with the website promotion strategy.
Taking into account the significance of the content of the website for the promotion of the website,facilitating the coordination of strategies and content web site promotion strategy,
the relationship betweenNetwork Marketing Strategy, which were an important part of the overall marketing strategy for the network should be harmonized.
Above analysis shows that an effective website promotion strategy for the content of the website is so important,
more than one website,as long as it contains valid keywords in the search results on more then one user was found>
But as a matter of fact, not every website has a lot of content, particularly users interested in the content,
it is meager contents.This situation is particularly prevalent in many small and medium-sized Web site,
except as company profiles, product descriptions,None of the other contents of default.
So, how should an effective website content?This is precisely why many websites to promote one of the key problems facing the website.
In this regard, the observation of a new online marketing study concluded that how can increase the content of the website from the site of internal
and external resources to increase two elements:(1) make full use of internal resources, the content is available on the website for a reasonable package,The extension and optimization;
(2) rational use of external resources, including the use of the resource partners,related to the use of information resources and the dissemination of information resources through other websites,etc.
James yaqins own http://www.kersearch.com,this is a free articles search engine and directory for search engine marketing.See more articles on the search engine marketing,please click http://www.kersearch.com and http://www.adultfriendfind.info
Search Engines results click behavior and customer conversion rate
The search engine marketing customer conversion rate is affected by a number of factors.
Users click on the search engines results acts are many models, such as the combined number of
different search meanwhile hits Keywords natural search results and paid search engine advertising results.
Meanwhile search engine advertising results may also be displayed simultaneously injected sexual BANNER advertising influences.
Although users of the search engine results click behavior and the relationship between the customer conversion rate
can be very complicated. But be sure that the Web site search engine contains as many pages. and users to retrieve
as many keyword search results when there's information website, is the transformation of the customer base.
Particularly when natural search engine website in the search results good enough performance under Keywords advertising
as an effective supplement for access to as many users as possible attention is necessary.
New competitive network marketing management consulting experience, search engine marketing strategy should be natural
search and paid search engine advertising effective combinations.This experience has been confirmed by research company
specialized search engines.
U.S. search engine marketing firms 360i and SearchIgnite search behavior analysis company in the second quarter of 2006
following the 250,000 users and 50,000 search engine hits. To study the results users click on the Search Engines and
buy into the law, the study shows. Most online shoppers click search engine both natural search results,
click search engine advertising links.
The results show that the way some people hit when first clicking on paid search advertising is the first result
then transform Keywords restart the search, and then click rankings in the natural results of the same enterprise.
And therefore achieve buy into.
Clicking on the conversion of natural ranking, 12.6% of users are clicking on a natural outcome of the fee also
hits the same results There are fewer number of users who click first course, we pay through the purchase of the
final results hit.
Search Engine Marketers tend only to see the transformation that eventually brought hits.
But before users make the hits, he also implemented other relevant hits. It is this finally led to a
search and click purchasing.
James yaqins own http://www.kersearch.com,this is a free articles search engine and directory for search engine marketing.See more articles on the search engine marketing,please click http://www.kersearch.com and http://www.adultfriendfind.info
Users click on the search engines results acts are many models, such as the combined number of
different search meanwhile hits Keywords natural search results and paid search engine advertising results.
Meanwhile search engine advertising results may also be displayed simultaneously injected sexual BANNER advertising influences.
Although users of the search engine results click behavior and the relationship between the customer conversion rate
can be very complicated. But be sure that the Web site search engine contains as many pages. and users to retrieve
as many keyword search results when there's information website, is the transformation of the customer base.
Particularly when natural search engine website in the search results good enough performance under Keywords advertising
as an effective supplement for access to as many users as possible attention is necessary.
New competitive network marketing management consulting experience, search engine marketing strategy should be natural
search and paid search engine advertising effective combinations.This experience has been confirmed by research company
specialized search engines.
U.S. search engine marketing firms 360i and SearchIgnite search behavior analysis company in the second quarter of 2006
following the 250,000 users and 50,000 search engine hits. To study the results users click on the Search Engines and
buy into the law, the study shows. Most online shoppers click search engine both natural search results,
click search engine advertising links.
The results show that the way some people hit when first clicking on paid search advertising is the first result
then transform Keywords restart the search, and then click rankings in the natural results of the same enterprise.
And therefore achieve buy into.
Clicking on the conversion of natural ranking, 12.6% of users are clicking on a natural outcome of the fee also
hits the same results There are fewer number of users who click first course, we pay through the purchase of the
final results hit.
Search Engine Marketers tend only to see the transformation that eventually brought hits.
But before users make the hits, he also implemented other relevant hits. It is this finally led to a
search and click purchasing.
James yaqins own http://www.kersearch.com,this is a free articles search engine and directory for search engine marketing.See more articles on the search engine marketing,please click http://www.kersearch.com and http://www.adultfriendfind.info
AdSense used as a web search engine optimization (SEO) detection tool
Abstract : In addition to Google AdSense advertisements in the business environment has played a role,Sometimes,
they can even as their web search engine optimization conditions (SEO) detection tool!If your website or the website
of just doing a column optimization,but just joined the Google AdSense advertising code.AdSense refer to the content
of the advertisements may be some food for thought from the information.
If your website joined the Google AdSense.look at the Google advertising on their website that there are some surprising discovery and enlightenment.For example, found a new competitor, or some of the new trends within counterparts.This is the Google AdSense advertising in the business environment has been playing the role of relevant articles.In addition,Google AdSense advertisements and sometimes even their own web search engine optimization can be used as a tool for measuring the conditions!
AdSense website as search engine optimization (SEO) tool.This is my columns on the front page of a web site observation and the analysis found.Google's AdSense discovered in the course of the trial, the front page columns online marketing a new observation.Although the text of a lot and seldom changesIt also believed that the body had been included and web pages related to the themes of the word.However, the website of AdSense advertisements are often not normal,the advertisement and bore little relation to the core content pages. In addition, visit the website,by Alexa toolbar shows and related sites are not directly related to the web page (Alexa website statistics and information that can be used as a reference tool).According to the information analysis, preliminary assessment is the theme of the website homepage.Meta labels or website content may exist some problems search engines can not make an accurate judgment of the core content of the website.According to this idea, words related to the website, so a lot of checksMeta found that the problem is the label "page description" content to a certain extent,Since the adoption of a common template, the website of the "page description" and the theme of the website,website content is not much correlation.Simple modification of this issue shortly after a big improvement on the
aforementioned issues.
This is what I use AdSense advertising search engine optimization tool for measuring the website as an example.But this "search engine optimization tool for measuring" of a certain limitations, are not effective for all website,Moreover, a strong correlation between advertising pages there AdSense advertising or not.Another possible situation is thattheme and content of the website pages contain keywords corresponding advertisers do not put advertisementsor is not suitable for advertising in this area, of course, impossible for advertising,Google advertising alone can not determine the site of the phenomenon to a simple search engine optimization,only as a reference to a certain extent.
If your website or the website of just doing a column optimization,but just joined the Google AdSense advertising code.
AdSense refer to the content of the advertisements may be some food for thought from the information.
James yaqins own http://www.kersearch.com,this is a free articles search engine and directory for search engine marketing.See more articles on the search engine marketing,please click http://www.kersearch.com and http://www.adultfriendfind.info
they can even as their web search engine optimization conditions (SEO) detection tool!If your website or the website
of just doing a column optimization,but just joined the Google AdSense advertising code.AdSense refer to the content
of the advertisements may be some food for thought from the information.
If your website joined the Google AdSense.look at the Google advertising on their website that there are some surprising discovery and enlightenment.For example, found a new competitor, or some of the new trends within counterparts.This is the Google AdSense advertising in the business environment has been playing the role of relevant articles.In addition,Google AdSense advertisements and sometimes even their own web search engine optimization can be used as a tool for measuring the conditions!
AdSense website as search engine optimization (SEO) tool.This is my columns on the front page of a web site observation and the analysis found.Google's AdSense discovered in the course of the trial, the front page columns online marketing a new observation.Although the text of a lot and seldom changesIt also believed that the body had been included and web pages related to the themes of the word.However, the website of AdSense advertisements are often not normal,the advertisement and bore little relation to the core content pages. In addition, visit the website,by Alexa toolbar shows and related sites are not directly related to the web page (Alexa website statistics and information that can be used as a reference tool).According to the information analysis, preliminary assessment is the theme of the website homepage.Meta labels or website content may exist some problems search engines can not make an accurate judgment of the core content of the website.According to this idea, words related to the website, so a lot of checksMeta found that the problem is the label "page description" content to a certain extent,Since the adoption of a common template, the website of the "page description" and the theme of the website,website content is not much correlation.Simple modification of this issue shortly after a big improvement on the
aforementioned issues.
This is what I use AdSense advertising search engine optimization tool for measuring the website as an example.But this "search engine optimization tool for measuring" of a certain limitations, are not effective for all website,Moreover, a strong correlation between advertising pages there AdSense advertising or not.Another possible situation is thattheme and content of the website pages contain keywords corresponding advertisers do not put advertisementsor is not suitable for advertising in this area, of course, impossible for advertising,Google advertising alone can not determine the site of the phenomenon to a simple search engine optimization,only as a reference to a certain extent.
If your website or the website of just doing a column optimization,but just joined the Google AdSense advertising code.
AdSense refer to the content of the advertisements may be some food for thought from the information.
James yaqins own http://www.kersearch.com,this is a free articles search engine and directory for search engine marketing.See more articles on the search engine marketing,please click http://www.kersearch.com and http://www.adultfriendfind.info
Appropriate keywords generate significant traffic to websites
Keyword research and selection is a crucial step in the search engine marketing activities. As we all know, most people use search engines to find information and input keywords to search.Currently, most people use an average of 2-5 Keywords in searching. Therefore, choosing the appropriate keywords for optimizing website content has become increasingly important.
Keywords provide for the major search engines, appropriate than the word used to describe those who do not have their products or services of the website, If there are related website word. The website will be more forward in the rankings.
1:Fully understands the customer, it is necessary to consider the perspective from the customers.
Fully understand the needs of the clients and customers doing business,potential customers will use when searching for your product what keywords.This feedback can be obtained from a wide variety of resources, including your customers, suppliers,Brand managers and sales personnel informed of where their ideas.
2:Do not use a single term, will extend into a series Keywords phrase.
Single vocabulary often has its limitations everywhere, but mostly spread the word. Keywords will expand the scope of the search can expand into a series of phrase and locked the probability of being the target user. For example : If small game, downloaded the latest small game and small game development into a three word phrase "download the latest small game." There will be pleasant surprise we found in a keyword search engine for : small game, the latest quiz Small download the latest game, downloading the latest games and small games downloading.
3:Avoid using too broad a word to use professional terminology defined target customers
Everywhere must first ascertain what is the core business customers. According to this core business to take words to minimize the scope to raise rates several target users visit the website customers. For example : users want to buy a car, he will search vehicles or vehicle brand marketing information, users would like to decorate cars. Decoration will search vehicles, including cars beauty word, very few people directly search for "cars" Keywords.
4:The regional restrictions
Everywhere if you or your customers are doing business with the regional website, location information is then added to the best Keywords, this will be more conducive to optimizing ranking results.
5:To persuade customers to avoid the term super hot, and do more to expand Keywords
Everywhere if only the super-popular keywords :
First : It is technically very difficult to achieve the top
Second: One Keyword alone will not bring too much of traffic, which is not conducive to the conduct of marketing.
Keywords do more to expand the benefits :
First : Increase the scope of the search, so that more potential customers to find you;
Second: The effect of some expand keywords is much larger than one hot keyword.
So,choosing the appropriate keywords for optimizing website content has become increasingly important.
James yaqins own http://www.kersearch.com,this is a free articles search engine and directory for search engine marketing.See more articles on the search engine marketing,please click http://www.kersearch.com and http://www.adultfriendfind.info
Keywords provide for the major search engines, appropriate than the word used to describe those who do not have their products or services of the website, If there are related website word. The website will be more forward in the rankings.
1:Fully understands the customer, it is necessary to consider the perspective from the customers.
Fully understand the needs of the clients and customers doing business,potential customers will use when searching for your product what keywords.This feedback can be obtained from a wide variety of resources, including your customers, suppliers,Brand managers and sales personnel informed of where their ideas.
2:Do not use a single term, will extend into a series Keywords phrase.
Single vocabulary often has its limitations everywhere, but mostly spread the word. Keywords will expand the scope of the search can expand into a series of phrase and locked the probability of being the target user. For example : If small game, downloaded the latest small game and small game development into a three word phrase "download the latest small game." There will be pleasant surprise we found in a keyword search engine for : small game, the latest quiz Small download the latest game, downloading the latest games and small games downloading.
3:Avoid using too broad a word to use professional terminology defined target customers
Everywhere must first ascertain what is the core business customers. According to this core business to take words to minimize the scope to raise rates several target users visit the website customers. For example : users want to buy a car, he will search vehicles or vehicle brand marketing information, users would like to decorate cars. Decoration will search vehicles, including cars beauty word, very few people directly search for "cars" Keywords.
4:The regional restrictions
Everywhere if you or your customers are doing business with the regional website, location information is then added to the best Keywords, this will be more conducive to optimizing ranking results.
5:To persuade customers to avoid the term super hot, and do more to expand Keywords
Everywhere if only the super-popular keywords :
First : It is technically very difficult to achieve the top
Second: One Keyword alone will not bring too much of traffic, which is not conducive to the conduct of marketing.
Keywords do more to expand the benefits :
First : Increase the scope of the search, so that more potential customers to find you;
Second: The effect of some expand keywords is much larger than one hot keyword.
So,choosing the appropriate keywords for optimizing website content has become increasingly important.
James yaqins own http://www.kersearch.com,this is a free articles search engine and directory for search engine marketing.See more articles on the search engine marketing,please click http://www.kersearch.com and http://www.adultfriendfind.info
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