Getting links pointing to your website can be a very difficult and time consuming practice especially if your website is brand new. And if you don't know the proper way to do this effectively it can literally be a major reason why your website fails in getting traffic from search engines. Search engine traffic is one of the most important elements you can do for your website or internet business. Although it takes a lot of trial and error, getting your website listed high in search engine results is what you should strive for.
So what do links have to do with high search engine rankings you might ask? Its simple. The more links pointing to your website the better rankings your site will get. You see every website that is linked to your site is like a vote of confidence from the owner of that site. Search engines use this as one of the most important factors in determining where a website will be ranked. Links also help you in getting your page rank higher. The more links to your site, the higher the page rank, and the better the rankings.
But links must be relevant to your website theme. For example. If you're selling eBooks and you have a food website pointing to your site, that is totally irrelevant and some search engines will even penalize you for this. The more relevant links, the better. Search engines also place great importance on text links with keywords in them. Make sure the sites linking to you use text links with a few of your most important keywords as the title. You should be able to go to your site by simply clicking the title. And it would also help if the description underneath the title is the same as the one in your Meta description tag.
Here are 3 easy ways to get great quality links pointing to your website.
1) Visit the top 100 sites in the search engines with your keywords and ask them about a link exchange. These people already have a high page rank so this will really give your site a push.
2) Join some link exchange programs on the internet for free. You can browse sites and request exchanges with sites similar to yours. You can also set the parameters on sites requesting a link exchange from you.
3) Write great quality articles and submit it to article directories on the internet. By writing an article anyone who uses it must also include your author bio below. This could mean thousands of new links.
By: Joe Terceira
From Qinsbuy Media Group ::Own Qinsbuy.com | Domain name Industry | Homegoshopping.com Shopping Online | Kersearch.com search engine & site promotion articles directory
Thursday, July 06, 2006
Cheap Methods To Drive Site Traffic
It is quite simple bringing traffic to your website when you understand the appropriate strategies. The two most popular and cheap inter-net marketing strategies are pay-per-click (PPC) search engines and Affiliate Programs. These strategies can bring hordes of traffic interested in buying products or services with minimum risk.
Pay-Per-Click Search Engines
PPC search engines are fairly simple. The website owner develops a set of keywords that people use to find you in the search engines and pay a premium to the search engine each time a visitor clicks on the link. It is important to the web site owner that their site obtains the top search engine rank to appear as the first slot. Obtaining the highest rank is fairly simple in the PPC search engine mode. Find out how much the person who currently occupies the number one slot is paying per click, and outbid them by paying a penny more. The website owner pays as little as .001 per click for site traffic and earns their position in the search engine through bidding.
PPC possesses several benefits as a marketing strategy. Besides supplying customers with effective marketing, it is also cost-effective because you pay only when someone actually accesses your site. Moreover, with this method your listing gets posted quickly anywhere within a few hours or at the most, a few days.
The website owner using the PPC method needs to pick the keywords cautiously. Use specific keywords. Avoid being general or it may attract a lot of traffic uninterested in the website's products or services. This would push the costs of a PPC campaign too high.
Most importantly, calculate how much to bid on keywords. The website must still turn a profit after such expenses.
Affiliate Programs
An Affiliate Program is a no-risk partnership with a company, promoting that company's products on a website. In return, the affiliate earns a percentage of their sales. After signing up for an affiliate program, the affiliate is assigned a special "affiliate URL" that tracks all the visitors the affiliate sends to a company's web site and all the sales the affiliate generates. The affiliate earns a commission each time someone the affiliate referred makes a purchase.
The best way to motivate affiliates to promote a company's product or service is to pay those affiliates well for their efforts. Offer attractive commissions and additional incentives such as bonuses for a certain number of sales to push the affiliates to actively promote the website.
Combine both the strategies mentioned above to develop an integrated marketing strategy. This yields even bigger profits. An easy way to start an integrated marketing campaign is by encouraging affiliates to bid on keywords.
By: David Gass
From Qinsbuy Media Group ::Own Qinsbuy.com | Domain name Industry | Homegoshopping.com Shopping Online | Kersearch.com search engine & site promotion articles directory
Pay-Per-Click Search Engines
PPC search engines are fairly simple. The website owner develops a set of keywords that people use to find you in the search engines and pay a premium to the search engine each time a visitor clicks on the link. It is important to the web site owner that their site obtains the top search engine rank to appear as the first slot. Obtaining the highest rank is fairly simple in the PPC search engine mode. Find out how much the person who currently occupies the number one slot is paying per click, and outbid them by paying a penny more. The website owner pays as little as .001 per click for site traffic and earns their position in the search engine through bidding.
PPC possesses several benefits as a marketing strategy. Besides supplying customers with effective marketing, it is also cost-effective because you pay only when someone actually accesses your site. Moreover, with this method your listing gets posted quickly anywhere within a few hours or at the most, a few days.
The website owner using the PPC method needs to pick the keywords cautiously. Use specific keywords. Avoid being general or it may attract a lot of traffic uninterested in the website's products or services. This would push the costs of a PPC campaign too high.
Most importantly, calculate how much to bid on keywords. The website must still turn a profit after such expenses.
Affiliate Programs
An Affiliate Program is a no-risk partnership with a company, promoting that company's products on a website. In return, the affiliate earns a percentage of their sales. After signing up for an affiliate program, the affiliate is assigned a special "affiliate URL" that tracks all the visitors the affiliate sends to a company's web site and all the sales the affiliate generates. The affiliate earns a commission each time someone the affiliate referred makes a purchase.
The best way to motivate affiliates to promote a company's product or service is to pay those affiliates well for their efforts. Offer attractive commissions and additional incentives such as bonuses for a certain number of sales to push the affiliates to actively promote the website.
Combine both the strategies mentioned above to develop an integrated marketing strategy. This yields even bigger profits. An easy way to start an integrated marketing campaign is by encouraging affiliates to bid on keywords.
By: David Gass
From Qinsbuy Media Group ::Own Qinsbuy.com | Domain name Industry | Homegoshopping.com Shopping Online | Kersearch.com search engine & site promotion articles directory
Search Engine Optimization
Search engine optimization is also known as (SEO). It is the process of increasing the amount of visitors to your website by ranking high in the search results of a search engine. The higher your website ranks in the results of a search, means the greater chance that your website will be visited by a user. Statistics have shown that it is a common practice for internet users to not click through many pages of search results, so where your website ranks in a search is essential for directing more traffic toward your website. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.
But performing SEO on your website is very difficult and time consuming and for those who have no idea of what they are doing, it can be torture. Most internet beginners believe that all they have to do is simply submit there websites to all the major search engines and they will get insane amounts of traffic only to find out that they willl be lucky to have the search engines send them 10 visitors a year. There are many things needed to create the perfect search engine friendly website so lets talk about a few of them.
1) First and foremost, you need to research and find great quality keywords that are relevant to what you are selling. You can't simply add Bill Gates to your keywords tag and think you will get traffic especially if what your site content is about has nothing to do with Bill Gates. This is considered spam by many search engines and they will penalize you for this. My suggestion is to research key-phrases that are related to your website. Pick key-phrases that less people are using. Don't try to compete with the big boys right off the bat.
2) Now that you have your key-phrases you will need to design and create a website around these key-phrases without using them repeatedly. Search engines also consider this spam. Your key-phrases have to sound smooth when your site is read and also be placed in the most important to least important order in your keywords Meta tags.
3) Make sure you have some of your keywords in your website Meta Description as well without repeating them. Keep your description to no more then 150 characters. Try to explain the content on your website in the best and shortest possible way. This is what will show when your site appears on search engine listings.
4) Try to add you main keyword to your website title and URL. Search engines love this. Your site will jump major rankings just because of this trick alone. But don't abuse this trick because search engines will penalize you big-time.
5) And finally add content to your site. Search engines want content. They don't care how great your site looks. Whenever someone performs a search, search engines will only display sites with the most relevant content. This is only the tip of the iceberg but it will help in getting your website in the right direction.
By Joe Terceira
From Qinsbuy Media Group ::Own Qinsbuy.com | Domain name Industry | Homegoshopping.com Shopping Online | Kersearch.com search engine & site promotion articles directory
But performing SEO on your website is very difficult and time consuming and for those who have no idea of what they are doing, it can be torture. Most internet beginners believe that all they have to do is simply submit there websites to all the major search engines and they will get insane amounts of traffic only to find out that they willl be lucky to have the search engines send them 10 visitors a year. There are many things needed to create the perfect search engine friendly website so lets talk about a few of them.
1) First and foremost, you need to research and find great quality keywords that are relevant to what you are selling. You can't simply add Bill Gates to your keywords tag and think you will get traffic especially if what your site content is about has nothing to do with Bill Gates. This is considered spam by many search engines and they will penalize you for this. My suggestion is to research key-phrases that are related to your website. Pick key-phrases that less people are using. Don't try to compete with the big boys right off the bat.
2) Now that you have your key-phrases you will need to design and create a website around these key-phrases without using them repeatedly. Search engines also consider this spam. Your key-phrases have to sound smooth when your site is read and also be placed in the most important to least important order in your keywords Meta tags.
3) Make sure you have some of your keywords in your website Meta Description as well without repeating them. Keep your description to no more then 150 characters. Try to explain the content on your website in the best and shortest possible way. This is what will show when your site appears on search engine listings.
4) Try to add you main keyword to your website title and URL. Search engines love this. Your site will jump major rankings just because of this trick alone. But don't abuse this trick because search engines will penalize you big-time.
5) And finally add content to your site. Search engines want content. They don't care how great your site looks. Whenever someone performs a search, search engines will only display sites with the most relevant content. This is only the tip of the iceberg but it will help in getting your website in the right direction.
By Joe Terceira
From Qinsbuy Media Group ::Own Qinsbuy.com | Domain name Industry | Homegoshopping.com Shopping Online | Kersearch.com search engine & site promotion articles directory
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